Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2026-01-29
Activity
CrossFit / Functional Training
Status
active · operating gym floor
Coordinates
45.53283, 5.62934
Within 3 km — gym floors filled, other sports hollow
1 gym floors, 1 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
CROSSFIT EIRA
Form
SARL · sole shareholder
SIREN
101396208 · SIRET 10139620800015
Capital
€5,000
Registered
2026-02-19
Gérant
Betty-Ann LADRAT
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Competition88— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Income75— 22,950 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼Capture0— 70 residents + 35 workers, demand within 500 m against every competitor within 3 km
▼Catchment0— 46 aged 18-64 + 36 workers = 81 over 0.79 km2 = 103/km2
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment0
weight 20%
500 m
81 people
0
46 aged 18-64 + 36 workers = 81 over 0.79 km2 = 103/km2
2 km
1,012 people
0
758 aged 18-64 + 254 workers = 1,012 over 12.57 km2 = 81/km2
Competition88
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
1.00 wt
81
1 genuine gym floor and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture0
weight 20%
500 m
105 people
0
70 residents + 35 workers, demand within 500 m against every competitor within 3 km
2 km
828 people
0
779 residents + 49 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 73 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 124.5 LQ
2 km
not measured
—
catchment of 1,308 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 6.9 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income75
weight 10%
500 m
1.03×
75
22,950 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.03×
75
22,950 EUR against 22,380 nationally, median of 1 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
1
0
1.00
2 – 3 km
0
1
0.30
Within 3 km
1
1
1.3 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 1 gym floors and
1 other sports sites weigh 1.3, not
2.
Gym floors, 1 – 2 km — 1
1.46KJK CONCEPT
Other sports sites — 1 within 3 km, discounted by activity
2.19Gymnase du lycée Pravaz
Multi-sport Complex
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2026-01-29→1today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Pressins — 707 m
Nearest bus
Charancieu, ZA CHARANCIEU — 3136 m
Counted footfall
Le Pont-de-Beauvoisin — 4120 m,
217,885 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
73
93
43.1
46
62%
1.0 km
461
147
40.8
276
60%
2.0 km
1,308
104
44.2
758
58%
3.0 km
4,342
154
44.6
2,483
57%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–3453%
4–5292%
6–10816%
11–1713410%
18–241149%
25–3917413%
40–5428021%
55–6419015%
65–7920115%
80+605%
Working-age brackets in blue. 1,308 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€22,950 a year, per consumption unit
Published at commune level (IRIS 383230000).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
CROSSFIT EIRA
SIREN
101396208 the company
SIRET
10139620800015 this establishment
Company founded
2026-01-29
This site opened
2026-01-29
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 14:06 UTC · siret:10139620800015 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.