Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2026-02-24
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
44.85738, -0.66748
Within 3 km — gym floors filled, other sports hollow
13 gym floors, 2 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
LULHAMO— trades as AQUAVELO
Form
SAS · sole shareholder
SIREN
101725604 · SIRET 10172560400017
Capital
€5,000
Registered
2026-03-03
Président
Grégory LE MERCIER
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Saturation100— 2 clubs / 26,674 residents = 7.50 per 100k against 11.01 nationally
▲Capture70— 133 residents + 2,164 workers, demand within 500 m against every competitor within 3 km
▲Catchment63— 487 aged 18-64 + 4,296 workers = 4,782 over 0.79 km2 = 6,089/km2
Nothing scores below the middle of its range here.
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment63
weight 20%
500 m
4,782 people
68
487 aged 18-64 + 4,296 workers = 4,782 over 0.79 km2 = 6,089/km2
2 km
39,415 people
59
16,531 aged 18-64 + 22,884 workers = 39,415 over 12.57 km2 = 3,137/km2
Competition62
weight 15%
500 m
1.10 wt
54
1 genuine gym floor and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km
2.40 wt
66
2 genuine gym floors and 2 other sports sites within 2 km, weighted by substitutability and price tier
Capture70
weight 20%
500 m
2,297 people
71
133 residents + 2,164 workers, demand within 500 m against every competitor within 3 km
2 km
8,066 people
70
2,869 residents + 5,197 workers, demand within 2 km against every competitor within 3 km
Saturation100
weight 15%
500 m
not measured
—
catchment of 850 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 10.7 LQ
2 km
LQ 0.68
100
2 clubs / 26,674 residents = 7.50 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income62
weight 10%
500 m
0.94×
48
21,110 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.02×
72
22,760 EUR against 22,380 nationally, median of 9 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
1
2
1.40
500 m – 1 km
0
0
—
1 – 2 km
1
0
1.00
2 – 3 km
11
0
8.00
Within 3 km
13
2
10.4 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 13 gym floors and
2 other sports sites weigh 10.4, not
15.
Other sports sites — 2 within 3 km, discounted by activity
0.0AQUAVELO
Swimming / Aquatic
0.26LE TRINQUET BORDELAIS
Traditional Gym / Fitness Club
Competition since opening — gyms within 1 km, by the year they opened
9when it opened, 2026-02-24→9today, 0 arrived since
9 rival(s) within 1 km when this club opened, 9 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest tram
Le Haillan Rostand — 142 m
Nearest bus
Le Haillan Rostand — 19 m
Counted footfall
Caudéran Mérignac — 3542 m,
53,379 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
850
1,082
36
487
57%
1.0 km
5,448
1,734
36.6
3,225
59%
2.0 km
26,674
2,123
37.9
16,531
62%
3.0 km
59,261
2,096
39.4
36,638
62%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–31,3315%
4–56342%
6–101,5836%
11–172,2188%
18–242,1678%
25–396,25523%
40–545,25420%
55–642,85511%
65–793,13712%
80+1,2305%
Working-age brackets in blue. 26,665 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€24,770 a year, per consumption unit
Poorest tenth
below €13,020
Richest tenth
above €42,240
Spread
×3.2 between them
Poverty rate
12.0% of households below 60% of the national median
Published at commune level (IRIS 332811504).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
LULHAMO
SIREN
101725604 the company
SIRET
10172560400017 this establishment
Company founded
2026-02-24
This site opened
2026-02-24
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 23:52 UTC · siret:10172560400017 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.