DIVISION LES MILLES ZAC LA PIOLINE 13290 AIX-EN-PROVENCE · Provence-Alpes-Côte d'Azur
40.8
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2026-04-30
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
43.50823, 5.40648
Within 3 km — gym floors filled, other sports hollow
8 gym floors, 5 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Income94— 26,380 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼Capture12— 1,013 residents + 888 workers, demand within 2 km against every competitor within 3 km
▼Catchment38— 5,323 aged 18-64 + 5,704 workers = 11,028 over 12.57 km2 = 878/km2
▼Competition47— 3 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment38
weight 20%
500 m
1,335 people
42
30 aged 18-64 + 1,306 workers = 1,335 over 0.79 km2 = 1,700/km2
2 km
11,028 people
35
5,323 aged 18-64 + 5,704 workers = 11,028 over 12.57 km2 = 878/km2
Competition47
weight 15%
500 m
2.45 wt
24
3 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km
2.85 wt
63
4 genuine gym floors and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture12
weight 20%
500 m
388 people
18
17 residents + 370 workers, demand within 500 m against every competitor within 3 km
2 km
1,901 people
8
1,013 residents + 888 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 54 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 168.3 LQ
2 km
not measured
—
catchment of 8,663 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.0 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income94
weight 10%
500 m
1.18×
100
26,380 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.07×
91
24,010 EUR against 22,380 nationally, median of 3 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
3
1
2.45
500 m – 1 km
0
0
—
1 – 2 km
1
0
0.40
2 – 3 km
4
4
4.70
Within 3 km
8
5
7.5 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 8 gym floors and
5 other sports sites weigh 7.5, not
13.
Gym floors, within 500 m — 3
0.1KEEPCOOL
Keepcool
0.21BASIC FIT
Basic-Fit
0.36ON AIR
On Air
Gym floors, 1 – 2 km — 1
1.84NEONESS
Neoness
Gym floors, 2 – 3 km — 4
2.28B CLUB
2.76LATINA WAY
2.91MYOTEC AIX RB
2.94PILTOVER
Other sports sites — 5 within 3 km, discounted by activity
0.4TENNIS CLUB ASPTT AIX EN PROVENCE (TC2A)
Tennis
2.27SOLEIL DU SUD - PILATES CLUB
Pilates
2.55Arena du Pays d'Aix Palais des Sports
Multi-sport Complex
2.71MAISON ONA - BIEN-ETRE ET MOUVEMENT
Wellness / Spa / Recovery
2.88AQUABECOOL
Swimming / Aquatic
Competition since opening — gyms within 1 km, by the year they opened
4when it opened, 2026-04-30→4today, 0 arrived since
4 rival(s) within 1 km when this club opened, 4 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 3 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest rail
Aix-en-Provence-TGV — 3522 m
Nearest bus
Château — 27 m
Counted footfall
Aix-en-Provence — 3540 m,
938,858 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
54
69
49.5
30
55%
1.0 km
506
161
43.3
325
64%
2.0 km
8,663
689
42.1
5,323
61%
3.0 km
42,026
1,486
42.3
24,755
59%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–33404%
4–51542%
6–104505%
11–176167%
18–247088%
25–391,82721%
40–541,68219%
55–641,10613%
65–791,28715%
80+4926%
Working-age brackets in blue. 8,662 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€26,380 a year, per consumption unit
Poorest tenth
below €13,600
Richest tenth
above €49,890
Spread
×3.7 between them
· Gini 0.294
Poverty rate
11.0% of households below 60% of the national median
Published at iris level (IRIS 130010908).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
QJQB SPORT PIOLINE (FITNESS PARK - AIX LA PIOLINE)
SIREN
102970217 the company
SIRET
10297021700026 this establishment
Company founded
2026-03-23
This site opened
2026-04-30
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
QJQB (Président de SAS)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
Legal filings — BODACC, the official French business gazette
2026-05-19
Immatriculations (Avis initial)
2026-04-07
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 05:27 UTC · siret:10297021700026 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.