Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2026-05-20
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
46.21769, 5.24445
Within 3 km — gym floors filled, other sports hollow
7 gym floors, 4 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Saturation69— 3 clubs / 16,862 residents = 17.79 per 100k against 11.01 nationally
▲Capture60— 155 residents + 1,610 workers, demand within 500 m against every competitor within 3 km
▲Competition61— 3 genuine gym floors and 2 other sports sites within 2 km, weighted by substitutability and price tier
▼Income50— 21,660 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment56
weight 20%
500 m
3,583 people
62
178 aged 18-64 + 3,405 workers = 3,583 over 0.79 km2 = 4,562/km2
2 km
26,398 people
52
9,122 aged 18-64 + 17,276 workers = 26,398 over 12.57 km2 = 2,101/km2
Competition61
weight 15%
500 m
1.00 wt
58
1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
2.75 wt
63
3 genuine gym floors and 2 other sports sites within 2 km, weighted by substitutability and price tier
Capture60
weight 20%
500 m
1,765 people
63
155 residents + 1,610 workers, demand within 500 m against every competitor within 3 km
2 km
6,006 people
58
2,877 residents + 3,129 workers, demand within 2 km against every competitor within 3 km
Saturation69
weight 15%
500 m
not measured
—
catchment of 345 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 26.3 LQ
2 km
LQ 1.62
69
3 clubs / 16,862 residents = 17.79 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income50
weight 10%
500 m
0.97×
56
21,660 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
0.94×
46
20,960 EUR against 22,380 nationally, median of 9 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
1
0
1.00
500 m – 1 km
0
0
—
1 – 2 km
2
2
1.75
2 – 3 km
4
2
3.12
Within 3 km
7
4
5.9 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 7 gym floors and
4 other sports sites weigh 5.9, not
11.
Other sports sites — 4 within 3 km, discounted by activity
1.5TENNIS CLUB DE BOURG
Tennis
1.99GYMNASE HENRI VILLARD
Multi-sport Complex
2.23CROSSFIT VOLT
CrossFit / Functional Training
2.44CROSSFIT BOURG EN BRESSE
CrossFit / Functional Training
Competition since opening — gyms within 1 km, by the year they opened
2when it opened, 2026-05-20→2today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Bourg-en-Bresse Charité — 2208 m
Nearest bus
Bourg-en-Bresse — 2993 m
Counted footfall
Bourg-en-Bresse — 2993 m,
2,062,701 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
345
439
44.3
178
52%
1.0 km
2,417
769
42.9
1,343
56%
2.0 km
16,862
1,342
43.4
9,122
54%
3.0 km
30,686
1,085
42.7
17,154
56%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–36354%
4–54172%
6–101,0386%
11–171,5659%
18–241,3578%
25–392,71216%
40–543,08318%
55–641,97012%
65–792,80617%
80+1,2437%
Working-age brackets in blue. 16,825 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€22,280 a year, per consumption unit
Poorest tenth
below €12,280
Richest tenth
above €34,490
Spread
×2.8 between them
· Gini 0.277
Poverty rate
14.0% of households below 60% of the national median
Published at iris level (IRIS 010530701).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
FITNESS BOURG-EN-BRESSE
SIREN
103109310 the company
SIRET
10310931000021 this establishment
Company founded
2026-03-28
This site opened
2026-05-20
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Corentin Jean Marcel Marcel Clément LEBREUX (Directeur Général)
Evan Charles RIHOUET (Président de SAS)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 05:24 UTC · siret:10310931000021 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.