Site report · The New Me

THE NEW ME

31 RUE VICTOR HUGO 37000 TOURS · Centre-Val de Loire
73.9
/ 100
Go
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-05-07
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
47.38898, 0.68662

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmRECORD FITNESSRECORD FITNESSBASIC FITBASIC FITBODYHITBODYHITAGNES, MA COACH SPORTIVEAGNES, MA COACH SPORTIVEBASIC FITBASIC FITEDBM FIT TOURSEDBM FIT TOURSLE STUDIO SPORTLE STUDIO SPORTACE COACHINGACE COACHING© OpenStreetMap contributors
13 gym floors, 9 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Catchment 82 — 3,192 aged 18-64 + 12,163 workers = 15,356 over 0.79 km2 = 19,551/km2
▲ Capture 80 — 1,351 residents + 2,182 workers, demand within 500 m against every competitor within 3 km
▲ Saturation 87 — 10 clubs / 72,573 residents = 13.78 per 100k against 11.01 nationally
▼ Competition 33 — 10 genuine gym floors and 8 other sports sites within 2 km, weighted by substitutability and price tier

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 82
weight 20%
 500 m 15,356 people 91 3,192 aged 18-64 + 12,163 workers = 15,356 over 0.79 km2 = 19,551/km2
2 km 89,679 people 75 43,704 aged 18-64 + 45,975 workers = 89,679 over 12.57 km2 = 7,136/km2
Competition 33
weight 15%
 500 m 1.90 wt 35 1 genuine gym floor and 3 other sports sites within 500 m, weighted by substitutability and price tier
2 km 10.80 wt 32 10 genuine gym floors and 8 other sports sites within 2 km, weighted by substitutability and price tier
Capture 80
weight 20%
 500 m 3,534 people 84 1,351 residents + 2,182 workers, demand within 500 m against every competitor within 3 km
2 km 9,474 people 77 5,176 residents + 4,299 workers, demand within 2 km against every competitor within 3 km
Saturation 87
weight 15%
 500 m not measured — catchment of 5,436 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.7 LQ
2 km LQ 1.25 87 10 clubs / 72,573 residents = 13.78 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 88
weight 10%
 500 m 1.32× 100 29,510 EUR against 22,380 nationally, median of 3 IRIS within 500 m
2 km 1.04× 80 23,275 EUR against 22,380 nationally, median of 36 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m1 1 1.20
500 m – 1 km7 0 5.80
1 – 2 km2 7 3.20
2 – 3 km3 1 2.90
Within 3 km13 9 13.1 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 13 gym floors and 9 other sports sites weigh 13.1, not 22.

Gym floors, within 500 m — 1

0.18 RECORD FITNESS

Gym floors, 500 m – 1 km — 7

0.54 BASIC FIT Basic-Fit
0.57 BODYHIT Bodyhit
0.62 AGNES, MA COACH SPORTIVE
0.78 BASIC FIT Basic-Fit
0.8 EDBM FIT TOURS
0.98 LE STUDIO SPORT
0.98 ACE COACHING

Gym floors, 1 – 2 km — 2

1.29 VITAL CLUB GYM
1.39 L'ORANGE BLEUE L'Orange Bleue

Gym floors, 2 – 3 km — 3

2.65 BURPEES STUDIO
2.65 FITNESS PARK Fitness Park
2.9 BURPEES

Other sports sites — 9 within 3 km, discounted by activity

0.36 SALLE DE SPORT CAMEO Traditional Gym / Fitness Club
1.01 PALAIS DES SPORTS Multi-sport Complex
1.04 MOVING CENTER Traditional Gym / Fitness Club
1.15 SUPERGYM Traditional Gym / Fitness Club
1.18 AQUA GYM'S CLUB Swimming / Aquatic
1.38 POLE NAUTIQUE DU CHER Water Sports
1.87 STADES DE LA VALLEE DU CHER Traditional Gym / Fitness Club
1.89 PISCINE MUNICIPALE ERNEST WATEL Swimming / Aquatic
2.99 OXYGYM Traditional Gym / Fitness Club

Competition since opening — gyms within 1 km, by the year they opened

10 when it opened, 2026-05-07 → 12 today, 2 arrived since
2026+2
10 rival(s) within 1 km when this club opened, 12 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 7 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest tram
Jean Jaurès 1 — 198 m
Nearest bus
Jean Jaurès 7 — 137 m
Counted footfall
Tours — 479 m, 7,013,155 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 5,436 6,921 42.5 3,192 59%
1.0 km 24,234 7,714 39.7 15,064 62%
2.0 km 72,573 5,775 39.8 43,704 60%
3.0 km 115,028 4,068 40.8 68,351 59%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–32,7644%
4–51,5132%
6–103,8215%
11–175,4908%
18–246,8709%
25–3916,00422%
40–5413,24218%
55–647,58710%
65–7910,31414%
80+4,9097%
Working-age brackets in blue. 72,515 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€29,510 a year, per consumption unit
Poorest tenth
below €12,150
Richest tenth
above €56,170
Spread
×4.6 between them · Gini 0.322
Poverty rate
12.0% of households below 60% of the national median
Published at iris level (IRIS 372610202). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
VJS
SIREN
104888854 the company
SIRET
10488885400015 this establishment
Company founded
2026-05-07
This site opened
2026-05-07
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 19:11 UTC · siret:10488885400015
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.