Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2026-05-29
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
49.05753, 1.16801
Within 3 km — gym floors filled, other sports hollow
1 gym floors, 1 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Competition88— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Income77— 24,130 EUR against 22,380 nationally, median of 2 IRIS within 2 km
▼Catchment24— 2,395 aged 18-64 + 1,736 workers = 4,131 over 12.57 km2 = 329/km2
▼Capture40— 2,155 residents + 1,327 workers, demand within 2 km against every competitor within 3 km
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment24
weight 20%
500 m
990 people
36
108 aged 18-64 + 882 workers = 990 over 0.79 km2 = 1,260/km2
2 km
4,131 people
16
2,395 aged 18-64 + 1,736 workers = 4,131 over 12.57 km2 = 329/km2
Competition88
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
1.00 wt
81
1 genuine gym floor and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture40
weight 20%
500 m
1,046 people
48
187 residents + 859 workers, demand within 500 m against every competitor within 3 km
2 km
3,482 people
34
2,155 residents + 1,327 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 196 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 46.4 LQ
2 km
not measured
—
catchment of 4,087 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 2.2 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income77
weight 10%
500 m
0.96×
54
21,540 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.08×
93
24,130 EUR against 22,380 nationally, median of 2 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
1
0
1.00
2 – 3 km
0
1
0.20
Within 3 km
1
1
1.2 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 1 gym floors and
1 other sports sites weigh 1.2, not
2.
Gym floors, 1 – 2 km — 1
1.98ESPACE CORPS PLURIEL
Other sports sites — 1 within 3 km, discounted by activity
2.6Spa Détente
Wellness / Spa / Recovery
Competition since opening — gyms within 1 km, by the year they opened
2when it opened, 2026-05-29→2today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Évreux Normandie — 4517 m
Nearest bus
Industrie — 49 m
Counted footfall
Évreux Normandie — 4517 m,
1,232,525 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
196
250
49.2
108
55%
1.0 km
1,892
602
40.8
1,082
57%
2.0 km
4,087
325
42.8
2,395
59%
3.0 km
10,482
371
38.8
6,292
60%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–31644%
4–51033%
6–102346%
11–173739%
18–243328%
25–3968717%
40–5480120%
55–6457514%
65–7959515%
80+2215%
Working-age brackets in blue. 4,086 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€21,540 a year, per consumption unit
Poorest tenth
below €12,670
Richest tenth
above €33,790
Spread
×2.7 between them
Poverty rate
14.0% of households below 60% of the national median
Published at commune level (IRIS 272990000).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
BALTIC FITNESS
SIREN
105743801 the company
SIRET
10574380100018 this establishment
Company founded
2026-05-29
This site opened
2026-05-29
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
LTR INVESTISSEMENT (Président de SAS)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
Legal filings — BODACC, the official French business gazette
2026-06-05
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 19:11 UTC · siret:10574380100018 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.