Site report

ATCJ FITNESS

5 RUE DE L'ALBERTA 49300 CHOLET · Pays de la Loire
41.5
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business. 65% of the scoring weight was measurable here.

The site

Opened
2026-09-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
47.07738, -0.83400

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmBASIC FITBASIC FITORANGE BLEUEORANGE BLEUEFITNESS PARKFITNESS PARKJRS FITNESSJRS FITNESS© OpenStreetMap contributors
4 gym floors, 2 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Competition 81 — 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲ Income 77 — 23,240 EUR against 22,380 nationally, median of 2 IRIS within 2 km
▼ Capture 11 — 103 residents + 1,236 workers, demand within 2 km against every competitor within 3 km
▼ Catchment 25 — 240 aged 18-64 + 5,409 workers = 5,649 over 12.57 km2 = 450/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 25
weight 20%
 500 m 705 people 29 6 aged 18-64 + 698 workers = 705 over 0.79 km2 = 897/km2
2 km 5,649 people 22 240 aged 18-64 + 5,409 workers = 5,649 over 12.57 km2 = 450/km2
Competition 81
weight 15%
 500 m 0.00 wt 100 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 2.10 wt 69 3 genuine gym floors and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture 11
weight 20%
 500 m 520 people 27 11 residents + 509 workers, demand within 500 m against every competitor within 3 km
2 km 1,339 people 0 103 residents + 1,236 workers, demand within 2 km against every competitor within 3 km
Saturation —
weight 15%
 500 m not measured — catchment of 15 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 605.7 LQ
2 km not measured — catchment of 476 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 19.1 LQ
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 77
weight 10%
 500 m 1.02× 73 22,790 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 1.04× 80 23,240 EUR against 22,380 nationally, median of 2 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 0 —
500 m – 1 km3 0 2.10
1 – 2 km0 0 —
2 – 3 km1 2 1.60
Within 3 km4 2 3.7 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 4 gym floors and 2 other sports sites weigh 3.7, not 6.

Gym floors, 500 m – 1 km — 3

0.58 BASIC FIT Basic-Fit
0.93 ORANGE BLEUE L'Orange Bleue
0.94 FITNESS PARK Fitness Park

Gym floors, 2 – 3 km — 1

2.83 JRS FITNESS

Other sports sites — 2 within 3 km, discounted by activity

2.33 Lycée privé La Providence Other / Unclassified
2.94 Lycée Jeanne Delanoue Other / Unclassified

Competition since opening — gyms within 1 km, by the year they opened

3 when it opened, 2026-09-01 → 3 today, 0 arrived since
3 rival(s) within 1 km when this club opened, 3 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Cholet — 3017 m
Nearest bus
L'Autre Faubourg Est — 204 m
Counted footfall
Cholet — 3017 m, 706,770 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 15 19 62.5 6 42%
1.0 km 83 26 58.9 36 43%
2.0 km 476 38 47 240 50%
3.0 km 6,351 225 45.7 3,629 57%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–3204%
4–5102%
6–10255%
11–174610%
18–24357%
25–395912%
40–549219%
55–645411%
65–7910823%
80+276%
Working-age brackets in blue. 476 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€23,690 a year, per consumption unit
Poorest tenth
below €16,510
Richest tenth
above €37,130
Spread
×2.2 between them · Gini 0.194
Poverty rate
5.0% of households below 60% of the national median
Published at iris level (IRIS 490990502). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
ATCJ FITNESS
SIREN
106424427 the company
SIRET
10642442700024 this establishment
Company founded
2026-06-12
This site opened
2026-09-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:27 UTC · siret:10642442700024
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.