Site report

S.A.S. AYORA PILATES STUDIO

2 PLACE DES TROIS SIX 34500 BEZIERS · Occitanie
59.7
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-09-10
Activity
Pilates
Status
active · operating gym floor
Coordinates
43.34202, 3.21259

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmBASIC FITBASIC FITL'ORANGE BLEUEL'ORANGE BLEUECLUB GYMINI PLUS, LE SPOCLUB GYMINI PLUS, LE SPOSAAJ 3SAAJ 3ON AIRON AIRCANAL GYMCANAL GYMNUMI STUDIONUMI STUDIOMOMENTUM GYMMOMENTUM GYM© OpenStreetMap contributors
10 gym floors, 11 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Capture 78 — 2,941 residents + 2,023 workers, demand within 500 m against every competitor within 3 km
▲ Saturation 75 — 7 clubs / 42,624 residents = 16.42 per 100k against 11.01 nationally
▲ Catchment 66 — 4,010 aged 18-64 + 3,499 workers = 7,509 over 0.79 km2 = 9,561/km2
▼ Income 0 — 13,530 EUR against 22,380 nationally, median of 3 IRIS within 500 m

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 66
weight 20%
 500 m 7,509 people 77 4,010 aged 18-64 + 3,499 workers = 7,509 over 0.79 km2 = 9,561/km2
2 km 38,636 people 59 23,279 aged 18-64 + 15,357 workers = 38,636 over 12.57 km2 = 3,075/km2
Competition 50
weight 15%
 500 m 0.60 wt 71 0 genuine gym floors and 2 other sports sites within 500 m, weighted by substitutability and price tier
2 km 9.10 wt 36 7 genuine gym floors and 9 other sports sites within 2 km, weighted by substitutability and price tier
Capture 78
weight 20%
 500 m 4,963 people 94 2,941 residents + 2,023 workers, demand within 500 m against every competitor within 3 km
2 km 7,694 people 68 5,124 residents + 2,570 workers, demand within 2 km against every competitor within 3 km
Saturation 75
weight 15%
 500 m not measured — catchment of 6,936 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.3 LQ
2 km LQ 1.49 75 7 clubs / 42,624 residents = 16.42 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 0
weight 10%
 500 m 0.60× 0 13,530 EUR against 22,380 nationally, median of 3 IRIS within 500 m
2 km 0.64× 0 14,300 EUR against 22,380 nationally, median of 16 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 2 0.60
500 m – 1 km3 2 3.00
1 – 2 km4 5 5.50
2 – 3 km3 2 2.85
Within 3 km10 11 11.9 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 10 gym floors and 11 other sports sites weigh 11.9, not 21.

Gym floors, 500 m – 1 km — 3

0.7 BASIC FIT Basic-Fit
0.86 L'ORANGE BLEUE L'Orange Bleue
0.91 CLUB GYMINI PLUS, LE SPORT EN FAMILLE

Gym floors, 1 – 2 km — 4

1.07 SAAJ 3 Keepcool
1.18 ON AIR On Air
1.4 CANAL GYM
1.84 NUMI STUDIO

Gym floors, 2 – 3 km — 3

2.73 MOMENTUM GYM
2.73 L'ORANGE BLEUE L'Orange Bleue
2.86 FITNESSPARK Fitness Park

Other sports sites — 11 within 3 km, discounted by activity

0.22 Lycée Henri IV Other / Unclassified
0.23 MAISON D'ARRÊT DE BEZIERS Other / Unclassified
0.91 Complexe Sportif du Four à Chaux Multi-sport Complex
0.99 Complexe Sportif Gazelec Multi-sport Complex
1.0 CROSS FITNESS 34 CrossFit / Functional Training
1.09 COMPLEXE SPORTIF CHAVERNAC Multi-sport Complex
1.29 Collège Lucie AUBRAC Halle des Sports Multi-sport Complex
1.35 Complexe Sportif de Bessou Multi-sport Complex
1.43 DOJO As Sportive Cheminots de Béziers Boxing / Martial Arts
2.05 AQUATONIC Swimming / Aquatic
2.71 ASSOC CROCODIL'S TENNIS CLUB Tennis

Competition since opening — gyms within 1 km, by the year they opened

7 when it opened, 2026-09-10 → 7 today, 0 arrived since
7 rival(s) within 1 km when this club opened, 7 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 7 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Béziers — 817 m
Nearest bus
Mairie — 61 m
Counted footfall
Béziers — 817 m, 1,693,346 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 6,936 8,831 40.4 4,010 58%
1.0 km 20,804 6,622 40.5 11,746 56%
2.0 km 42,624 3,392 42.7 23,279 55%
3.0 km 65,204 2,306 43.4 34,886 54%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–31,8554%
4–51,0502%
6–102,8437%
11–173,8859%
18–243,1727%
25–397,06217%
40–547,85218%
55–645,19412%
65–796,59615%
80+3,0847%
Working-age brackets in blue. 42,592 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€13,530 a year, per consumption unit
Poorest tenth
below €7,020
Richest tenth
above €30,140
Spread
×4.3 between them · Gini 0.37
Poverty rate
51.0% of households below 60% of the national median
Published at iris level (IRIS 340320104). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
S.A.S. AYORA PILATES STUDIO
SIREN
107506396 the company
SIRET
10750639600020 this establishment
Company founded
2026-07-10
This site opened
2026-09-10
Activity code
93.13Z
Head office
no — a secondary establishment
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 14:06 UTC · siret:10750639600020
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.