LIEUDIT JARDIN DE KIVEAU 88 AVENUE DES NOELLES 44500 LA BAULE-ESCOUBLAC · Pays de la Loire
56.7
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2026-09-28
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
47.29688, -2.38661
Within 3 km — gym floors filled, other sports hollow
4 gym floors, 5 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Income96— 26,450 EUR against 22,380 nationally, median of 3 IRIS within 2 km
▲Competition78— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Saturation59— 2 clubs / 10,008 residents = 19.98 per 100k against 11.01 nationally
▼Catchment35— 4,701 aged 18-64 + 4,388 workers = 9,089 over 12.57 km2 = 723/km2
▼Capture40— 2,036 residents + 1,222 workers, demand within 2 km against every competitor within 3 km
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment35
weight 20%
500 m
1,300 people
41
286 aged 18-64 + 1,014 workers = 1,300 over 0.79 km2 = 1,656/km2
2 km
9,089 people
31
4,701 aged 18-64 + 4,388 workers = 9,089 over 12.57 km2 = 723/km2
Competition78
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
2.70 wt
64
2 genuine gym floors and 3 other sports sites within 2 km, weighted by substitutability and price tier
Capture40
weight 20%
500 m
1,259 people
53
385 residents + 873 workers, demand within 500 m against every competitor within 3 km
2 km
3,258 people
31
2,036 residents + 1,222 workers, demand within 2 km against every competitor within 3 km
Saturation59
weight 15%
500 m
not measured
—
catchment of 534 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 17.0 LQ
2 km
LQ 1.82
59
2 clubs / 10,008 residents = 19.98 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income96
weight 10%
500 m
1.07×
91
24,020 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.18×
100
26,450 EUR against 22,380 nationally, median of 3 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
1
0
1.00
1 – 2 km
1
3
1.70
2 – 3 km
2
2
2.15
Within 3 km
4
5
4.8 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 4 gym floors and
5 other sports sites weigh 4.8, not
9.
Gym floors, 500 m – 1 km — 1
0.85BODYHIT CLUB GUERANDE-LA BAULE
Bodyhit
Gym floors, 1 – 2 km — 1
1.52ORANGE BLEUE
L'Orange Bleue
Gym floors, 2 – 3 km — 2
2.52ALL IN LA BAULE
2.59L'HEMISPHERE
Other sports sites — 5 within 3 km, discounted by activity
1.02COASTAL PILATES
Pilates
1.15COMPLEXE SPORTIF JEAN GAILLARDON - LES SALINES
Multi-sport Complex
1.17JUDO CLUB MAURICE VIAUD
Boxing / Martial Arts
2.08HOTEL ROYAL THALASSO BARRIERE
Wellness / Spa / Recovery
2.63TENNIS COUNTRY CLUB
Tennis
Competition since opening — gyms within 1 km, by the year they opened
2when it opened, 2026-09-28→2today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Gare de La Baule-Escoublac — 955 m
Nearest bus
Beslon — 8 m
Counted footfall
La Baule-Escoublac — 955 m,
586,554 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
534
680
46.5
286
54%
1.0 km
2,816
896
47.6
1,558
55%
2.0 km
10,008
796
58
4,701
47%
3.0 km
15,130
535
59.3
6,973
46%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–32242%
4–51111%
6–103473%
11–175896%
18–246527%
25–391,08411%
40–541,58316%
55–641,38314%
65–792,85128%
80+1,18512%
Working-age brackets in blue. 10,008 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€24,020 a year, per consumption unit
Poorest tenth
below €12,670
Richest tenth
above €45,260
Spread
×3.6 between them
· Gini 0.31
Poverty rate
14.0% of households below 60% of the national median
Published at iris level (IRIS 440550104).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
WELLEVATE LA BAULE
SIREN
108658006 the company
SIRET
10865800600029 this establishment
Company founded
2026-07-16
This site opened
2026-09-28
Activity code
93.13Z
Head office
no — a secondary establishment
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
None recorded for this company.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 05:24 UTC · siret:10865800600029 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.