Site report

18AMP

18 ALLEE MARIE POLITZER 64200 BIARRITZ · Nouvelle-Aquitaine
43.2
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-08-14
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
43.46980, -1.54329

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmL'Orange BleueL'Orange BleueBASIC FITBASIC FITBLOC SESSIONBLOC SESSIONBESTRAINING BIARRITZBESTRAINING BIARRITZNOVARCNOVARCTHE NEW METHE NEW MEIRONFIT PAUIRONFIT PAUIRONFIT LONSIRONFIT LONS© OpenStreetMap contributors
11 gym floors, 11 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Income 93 — 26,850 EUR against 22,380 nationally, median of 11 IRIS within 2 km
▲ Competition 58 — 0 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
▼ Saturation 11 — 8 clubs / 26,208 residents = 30.53 per 100k against 11.01 nationally
▼ Capture 29 — 2,055 residents + 739 workers, demand within 2 km against every competitor within 3 km
▼ Catchment 45 — 404 aged 18-64 + 715 workers = 1,119 over 0.79 km2 = 1,425/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 45
weight 20%
 500 m 1,119 people 38 404 aged 18-64 + 715 workers = 1,119 over 0.79 km2 = 1,425/km2
2 km 23,306 people 49 13,636 aged 18-64 + 9,670 workers = 23,306 over 12.57 km2 = 1,855/km2
Competition 58
weight 15%
 500 m 0.16 wt 91 0 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km 8.86 wt 37 8 genuine gym floors and 6 other sports sites within 2 km, weighted by substitutability and price tier
Capture 29
weight 20%
 500 m 704 people 36 376 residents + 328 workers, demand within 500 m against every competitor within 3 km
2 km 2,794 people 25 2,055 residents + 739 workers, demand within 2 km against every competitor within 3 km
Saturation 11
weight 15%
 500 m not measured — catchment of 786 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 11.6 LQ
2 km LQ 2.77 11 8 clubs / 26,208 residents = 30.53 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 93
weight 10%
 500 m 1.04× 82 23,380 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 1.20× 100 26,850 EUR against 22,380 nationally, median of 11 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 1 0.16
500 m – 1 km4 1 3.60
1 – 2 km4 4 5.10
2 – 3 km3 5 3.80
Within 3 km11 11 12.7 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 11 gym floors and 11 other sports sites weigh 12.7, not 22.

Gym floors, 500 m – 1 km — 4

0.62 L'Orange Bleue L'Orange Bleue
0.89 BASIC FIT Basic-Fit
0.99 BLOC SESSION Bloc Session
0.99 BESTRAINING BIARRITZ

Gym floors, 1 – 2 km — 4

1.01 NOVARC
1.74 THE NEW ME The New Me
1.98 IRONFIT PAU
1.98 IRONFIT LONS

Gym floors, 2 – 3 km — 3

2.05 SALTY STUDIO
2.68 L'ATELIER 64
3.0 Salle Gochoa

Other sports sites — 11 within 3 km, discounted by activity

0.2 CROSSFIT BIARRITZ CrossFit / Functional Training
0.94 Studio Pilates et Coaching Pilates
1.02 Studio Pilates Pilates
1.08 Lycée hotelier Biarritz Atlantique Other / Unclassified
1.41 Parc des Sports Aguilera Multi-sport Complex
1.9 Salle Gymnase Club Lagache Multi-sport Complex
2.21 Thalasso Miramar Wellness / Spa / Recovery
2.21 THALASSA SEA & SPA Wellness / Spa / Recovery
2.26 Thalasso Thalmar Wellness / Spa / Recovery
2.68 Lycée professionnel et technologique Cantau Other / Unclassified
2.71 STUDIO PILATES BIDART Pilates

Competition since opening — gyms within 1 km, by the year they opened

8 when it opened, 2026-08-14 → 8 today, 0 arrived since
8 rival(s) within 1 km when this club opened, 8 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 4 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Biarritz — 1177 m
Nearest bus
Mousse-Iraty — 364 m
Counted footfall
Biarritz — 1177 m, 895,222 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 786 1,001 52.2 404 51%
1.0 km 5,065 1,612 49.7 2,805 55%
2.0 km 26,208 2,086 53.7 13,636 52%
3.0 km 42,669 1,509 52.7 22,611 53%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–36532%
4–53341%
6–109063%
11–171,5376%
18–241,4385%
25–393,92615%
40–544,71218%
55–643,55914%
65–795,96923%
80+3,16612%
Working-age brackets in blue. 26,202 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€25,090 a year, per consumption unit
Poorest tenth
below €12,640
Richest tenth
above €56,220
Spread
×4.4 between them · Gini 0.353
Poverty rate
14.0% of households below 60% of the national median
Published at iris level (IRIS 641220111). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
18AMP
SIREN
108791765 the company
SIRET
10879176500010 this establishment
Company founded
2026-08-14
This site opened
2026-08-14
Activity code
93.11Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 10:31 UTC · siret:10879176500010
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.