ELITE PILATES

Strengths & weaknesses — by weighted effect

▲ Competition 64 — 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier

▲ Income 71 — 22,725 EUR against 22,380 nationally, median of 4 IRIS within 2 km

▼ Capture 28 — 812 residents + 1,490 workers, demand within 2 km against every competitor within 3 km

▼ Catchment 46 — 4,326 aged 18-64 + 12,832 workers = 17,158 over 12.57 km2 = 1,365/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

Parameter	Where	Measured	Score	How it was arrived at
Catchment 46 weight 20%	500 m	1,852 people	48	112 aged 18-64 + 1,740 workers = 1,852 over 0.79 km2 = 2,359/km2
Catchment 46 weight 20%	2 km	17,158 people	44	4,326 aged 18-64 + 12,832 workers = 17,158 over 12.57 km2 = 1,365/km2
Competition 64 weight 15%	500 m	0.00 wt	100	0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
Competition 64 weight 15%	2 km	7.70 wt	40	8 genuine gym floors and 2 other sports sites within 2 km, weighted by substitutability and price tier
Capture 28 weight 20%	500 m	989 people	46	128 residents + 861 workers, demand within 500 m against every competitor within 3 km
Capture 28 weight 20%	2 km	2,302 people	16	812 residents + 1,490 workers, demand within 2 km against every competitor within 3 km
Saturation — weight 15%	500 m	not measured	—	catchment of 197 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 46.1 LQ
Saturation — weight 15%	2 km	not measured	—	catchment of 7,822 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.2 LQ
Fit — weight 10%	unit	not measured	—	no floor area recorded for this unit
Rental — weight 10%	unit	not measured	—	no rent or no floor area recorded
Income 71 weight 10%	500 m	1.01×	69	22,550 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
Income 71 weight 10%	2 km	1.02×	72	22,725 EUR against 22,380 nationally, median of 4 IRIS within 2 km

Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

Band	Gym floors	Other sports	MCI weight
within 500 m	0	0	—
500 m – 1 km	5	1	4.90
1 – 2 km	3	2	2.90
2 – 3 km	2	1	2.16
Within 3 km	10	4	10.0 total

Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 10 gym floors and 4 other sports sites weigh 10.0, not 14.

Access — straight-line distance, GTFS

Nearest rail: Aubagne — 2588 m
Nearest bus: Baumone — 149 m
Counted footfall: Aubagne — 2588 m, 1,160,401 travellers a year (SNCF)

Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

Ring	Residents	Per km²	Median age	Adults 18–64	Share of residents
0.5 km	197	251	48.8	112	57%
1.0 km	548	174	48.7	309	56%
2.0 km	7,822	622	46.5	4,326	55%
3.0 km	28,596	1,011	45.8	16,068	56%

Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Household income — INSEE Filosofi 2021

Median: €22,550 a year, per consumption unit
Poorest tenth: below €11,990
Richest tenth: above €39,310
Spread: ×3.3 between them
Poverty rate: 16.0% of households below 60% of the national median

Published at commune level (IRIS 130050704). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 11:22 UTC · siret:10920015400010
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.

The site

Within 3 km — gym floors filled, other sports hollow

Strengths & weaknesses — by weighted effect

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

Competitive field — every active gym and other sports site within 3 km

Gym floors, 500 m – 1 km — 5

Gym floors, 1 – 2 km — 3

Gym floors, 2 – 3 km — 2

Other sports sites — 4 within 3 km, discounted by activity

Competition since opening — gyms within 1 km, by the year they opened

Access — straight-line distance, GTFS

Catchment — INSEE 200 m population grid, Filosofi 2021

Age profile — residents within 2 km

Household income — INSEE Filosofi 2021

The establishment — INSEE Sirene

Officers — company representatives on file

Filed accounts — INPI, the keyed annual accounts