6 AVENUE LEON ET JOANNY TARDY 38500 VOIRON · Auvergne-Rhône-Alpes
54
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2026-09-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
45.36469, 5.59395
Within 3 km — gym floors filled, other sports hollow
6 gym floors, 3 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Catchment58— 3,121 aged 18-64 + 3,310 workers = 6,430 over 0.79 km2 = 8,188/km2
▲Capture57— 1,341 residents + 697 workers, demand within 500 m against every competitor within 3 km
▲Saturation56— 5 clubs / 24,283 residents = 20.59 per 100k against 11.01 nationally
▼Competition40— 3 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment58
weight 20%
500 m
6,430 people
74
3,121 aged 18-64 + 3,310 workers = 6,430 over 0.79 km2 = 8,188/km2
2 km
20,793 people
47
13,857 aged 18-64 + 6,936 workers = 20,793 over 12.57 km2 = 1,655/km2
Competition40
weight 15%
500 m
2.40 wt
25
3 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
5.02 wt
50
5 genuine gym floors and 3 other sports sites within 2 km, weighted by substitutability and price tier
Capture57
weight 20%
500 m
2,038 people
67
1,341 residents + 697 workers, demand within 500 m against every competitor within 3 km
2 km
5,002 people
50
3,788 residents + 1,214 workers, demand within 2 km against every competitor within 3 km
Saturation56
weight 15%
500 m
not measured
—
catchment of 5,198 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.7 LQ
2 km
LQ 1.87
56
5 clubs / 24,283 residents = 20.59 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income58
weight 10%
500 m
0.99×
63
22,150 EUR against 22,380 nationally, median of 2 IRIS within 500 m
2 km
0.96×
55
21,570 EUR against 22,380 nationally, median of 6 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
3
0
2.40
500 m – 1 km
2
1
2.30
1 – 2 km
0
2
0.32
2 – 3 km
1
0
1.00
Within 3 km
6
3
6.0 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 6 gym floors and
3 other sports sites weigh 6.0, not
9.
Gym floors, within 500 m — 3
0.14BASIC-FIT
Basic-Fit
0.18CORPO'ECOL
0.22CURVES
Gym floors, 500 m – 1 km — 2
0.91SPORT ATTITUDE FITNESS
0.91IN FIT
Gym floors, 2 – 3 km — 1
2.38RITUEL SPORT CLUB
Rituel Sport Club
Other sports sites — 3 within 3 km, discounted by activity
0.71Lycée Edouard Herriot
Other / Unclassified
1.52Crossfit Voiron
CrossFit / Functional Training
1.52CROSSFIT VOIRON
CrossFit / Functional Training
Competition since opening — gyms within 1 km, by the year they opened
7when it opened, 2026-09-01→7today, 0 arrived since
7 rival(s) within 1 km when this club opened, 7 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest rail
Voiron — 107 m
Nearest bus
Voiron, FRERES TARDY — 37 m
Counted footfall
Voiron — 107 m,
1,651,235 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
5,198
6,618
43.8
3,121
60%
1.0 km
11,595
3,691
45.3
6,646
57%
2.0 km
24,283
1,932
43.9
13,857
57%
3.0 km
31,190
1,103
43.6
17,850
57%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–38944%
4–54772%
6–101,3786%
11–172,0538%
18–242,0278%
25–394,06117%
40–544,74120%
55–643,02712%
65–793,81216%
80+1,7997%
Working-age brackets in blue. 24,270 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€22,820 a year, per consumption unit
Poorest tenth
below €12,230
Richest tenth
above €37,680
Spread
×3.1 between them
· Gini 0.256
Poverty rate
16.0% of households below 60% of the national median
Published at iris level (IRIS 385630105).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
PILATHERA
SIREN
109228817 the company
SIRET
10922881700010 this establishment
Company founded
2026-09-01
This site opened
2026-09-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Marylène LORENT (Président de SAS)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 14:06 UTC · siret:10922881700010 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.