Site report

HB FORME

36 RUE MILFORD HAVEN 10100 ROMILLY-SUR-SEINE · Grand Est
56.6
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-08-25
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.50471, 3.72136

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmMAGIC FORMMAGIC FORMBASIC FITBASIC FIT© OpenStreetMap contributors
2 gym floors, 1 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Saturation 100 — 1 club / 13,190 residents = 7.58 per 100k against 11.01 nationally
▲ Competition 87 — 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲ Capture 50 — 607 residents + 147 workers, demand within 500 m against every competitor within 3 km
▼ Catchment 30 — 395 aged 18-64 + 160 workers = 555 over 0.79 km2 = 707/km2
▼ Income 11 — 18,195 EUR against 22,380 nationally, median of 4 IRIS within 2 km

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 30
weight 20%
500 m 555 people 24 395 aged 18-64 + 160 workers = 555 over 0.79 km2 = 707/km2
2 km 10,849 people 35 7,076 aged 18-64 + 3,772 workers = 10,849 over 12.57 km2 = 863/km2
Competition 87
weight 15%
500 m 0.00 wt 100 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 1.20 wt 78 1 genuine gym floor and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture 50
weight 20%
500 m 753 people 38 607 residents + 147 workers, demand within 500 m against every competitor within 3 km
2 km 6,150 people 59 5,047 residents + 1,103 workers, demand within 2 km against every competitor within 3 km
Saturation 100
weight 15%
500 m not measured — catchment of 838 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 10.8 LQ
2 km LQ 0.69 100 1 club / 13,190 residents = 7.58 per 100k against 11.01 nationally
Fit —
weight 10%
unit not measured — no floor area recorded for this unit
Rental —
weight 10%
unit not measured — no rent or no floor area recorded
Income 11
weight 10%
500 m 0.86× 21 19,330 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 0.81× 4 18,195 EUR against 22,380 nationally, median of 4 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 0 —
500 m – 1 km1 0 1.00
1 – 2 km0 1 0.10
2 – 3 km1 0 0.40
Within 3 km2 1 1.5 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 2 gym floors and 1 other sports sites weigh 1.5, not 3.

Gym floors, 500 m – 1 km — 1

0.56 MAGIC FORM Magic Form

Gym floors, 2 – 3 km — 1

2.61 BASIC FIT Basic-Fit

Other sports sites — 1 within 3 km, discounted by activity

1.29 Dojo ASFR Boxing / Martial Arts

Competition since opening — gyms within 1 km, by the year they opened

2 when it opened, 2026-08-25 → 2 today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 2 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Romilly-sur-Seine — 1215 m
Nearest bus
Romilly-sur-Seine Atelier SNCF — 1151 m
Counted footfall
Romilly-sur-Seine — 1215 m, 470,006 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 838 1,067 54.3 395 47%
1.0 km 4,056 1,291 45.8 2,070 51%
2.0 km 13,190 1,050 42.5 7,076 54%
3.0 km 15,026 531 42.8 8,019 53%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–35624%
4–53313%
6–108907%
11–171,34410%
18–249537%
25–392,11316%
40–542,40018%
55–641,61112%
65–792,14416%
80+8326%
Working-age brackets in blue. 13,178 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€19,330 a year, per consumption unit
Poorest tenth
below €10,850
Richest tenth
above €30,450
Spread
×2.8 between them · Gini 0.233
Poverty rate
23.0% of households below 60% of the national median
Published at iris level (IRIS 103230202). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
HB FORME
SIREN
109240408 the company
SIRET
10924040800012 this establishment
Company founded
2026-08-25
This site opened
2026-08-25
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 19 October 2026, 03:00 UTC · siret:10924040800012
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-19 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.