Site report

EMK FITNESS

3 RUE JULES BERTHONNEAU 41000 VILLEBAROU · Centre-Val de Loire
45.8
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 65% of the scoring weight was measurable here.

The site

Opened
2026-09-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
47.61002, 1.30734

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmSAS FAYD'HERBE DE MAUDAVSAS FAYD'HERBE DE MAUDAVBASIC FIT IIBASIC FIT IILES BALNEANESLES BALNEANES© OpenStreetMap contributors
3 gym floors, 5 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Competition 66 — 2 genuine gym floors and 2 other sports sites within 2 km, weighted by substitutability and price tier
▼ Catchment 39 — 2 aged 18-64 + 1,048 workers = 1,050 over 0.79 km2 = 1,336/km2
▼ Capture 40 — 1 residents + 676 workers, demand within 500 m against every competitor within 3 km
▼ Income 40 — 20,170 EUR against 22,380 nationally, median of 9 IRIS within 2 km

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 39
weight 20%
 500 m 1,050 people 37 2 aged 18-64 + 1,048 workers = 1,050 over 0.79 km2 = 1,336/km2
2 km 14,865 people 41 5,108 aged 18-64 + 9,756 workers = 14,865 over 12.57 km2 = 1,183/km2
Competition 66
weight 15%
 500 m 1.00 wt 58 1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 1.72 wt 72 2 genuine gym floors and 2 other sports sites within 2 km, weighted by substitutability and price tier
Capture 40
weight 20%
 500 m 677 people 35 1 residents + 676 workers, demand within 500 m against every competitor within 3 km
2 km 4,337 people 44 1,925 residents + 2,412 workers, demand within 2 km against every competitor within 3 km
Saturation —
weight 15%
 500 m not measured — catchment of 3 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 3028.7 LQ
2 km not measured — catchment of 9,716 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 0.9 LQ
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 40
weight 10%
 500 m 0.95× 49 21,170 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 0.90× 34 20,170 EUR against 22,380 nationally, median of 9 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m1 0 1.00
500 m – 1 km0 0 —
1 – 2 km1 2 0.72
2 – 3 km1 3 1.90
Within 3 km3 5 3.6 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 3 gym floors and 5 other sports sites weigh 3.6, not 8.

Gym floors, within 500 m — 1

0.33 SAS FAYD'HERBE DE MAUDAVE AND SANSOT

Gym floors, 1 – 2 km — 1

1.54 BASIC FIT II Basic-Fit

Gym floors, 2 – 3 km — 1

2.99 LES BALNEANES

Other sports sites — 5 within 3 km, discounted by activity

1.49 LA BOX STUDIO FITNESS - WAR WOLF CROSSFIT CrossFit / Functional Training
1.51 CROSSFIT BLOIS CrossFit / Functional Training
2.35 Complexe sportif de l'Abeille des Aydes Multi-sport Complex
2.73 Maison d'arret Other / Unclassified
2.86 Lycée Dessaignes et Sonia Delaunay Other / Unclassified

Competition since opening — gyms within 1 km, by the year they opened

2 when it opened, 2026-09-01 → 2 today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Blois Gare Routière — 2858 m
Nearest bus
Vendôme — 109 m
Counted footfall
Blois - Chambord — 2995 m, 1,996,524 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 3 4 47.5 2 67%
1.0 km 485 154 53.2 210 43%
2.0 km 9,716 773 40 5,108 53%
3.0 km 28,426 1,005 39.7 15,377 54%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–35235%
4–53053%
6–107147%
11–1799810%
18–246757%
25–391,63817%
40–541,78718%
55–641,00910%
65–791,43415%
80+6306%
Working-age brackets in blue. 9,711 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€24,320 a year, per consumption unit
Poorest tenth
below €14,370
Richest tenth
above €37,400
Spread
×2.6 between them
Poverty rate
9.0% of households below 60% of the national median
Published at commune level (IRIS 412760000). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
EMK FITNESS
SIREN
109272971 the company
SIRET
10927297100010 this establishment
Company founded
2026-09-01
This site opened
2026-09-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 13:09 UTC · siret:10927297100010
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.