Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2026-09-01
Activity
Pilates
Status
active · operating gym floor
Coordinates
48.88228, 2.70221
Within 3 km — gym floors filled, other sports hollow
8 gym floors, 3 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Income97— 26,230 EUR against 22,380 nationally, median of 11 IRIS within 2 km
▲Saturation74— 6 clubs / 35,683 residents = 16.81 per 100k against 11.01 nationally
▲Capture67— 2,109 residents + 163 workers, demand within 500 m against every competitor within 3 km
Nothing scores below the middle of its range here.
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment58
weight 20%
500 m
4,179 people
65
3,354 aged 18-64 + 825 workers = 4,179 over 0.79 km2 = 5,321/km2
2 km
29,149 people
54
21,632 aged 18-64 + 7,518 workers = 29,149 over 12.57 km2 = 2,320/km2
Competition51
weight 15%
500 m
1.00 wt
58
1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
5.75 wt
47
6 genuine gym floors and 3 other sports sites within 2 km, weighted by substitutability and price tier
Capture67
weight 20%
500 m
2,273 people
71
2,109 residents + 163 workers, demand within 500 m against every competitor within 3 km
2 km
7,077 people
65
6,329 residents + 748 workers, demand within 2 km against every competitor within 3 km
Saturation74
weight 15%
500 m
not measured
—
catchment of 5,117 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.8 LQ
2 km
LQ 1.53
74
6 clubs / 35,683 residents = 16.81 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income97
weight 10%
500 m
1.07×
92
24,050 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.17×
100
26,230 EUR against 22,380 nationally, median of 11 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
1
0
1.00
500 m – 1 km
2
1
2.05
1 – 2 km
3
2
2.70
2 – 3 km
2
0
2.00
Within 3 km
8
3
7.8 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 8 gym floors and
3 other sports sites weigh 7.8, not
11.
Gym floors, within 500 m — 1
0.424FIT CHALLENGE
Gym floors, 500 m – 1 km — 2
0.83CJ COACHING CLAYE
0.83CJ COACHING
Gym floors, 1 – 2 km — 3
1.56BASIC FIT
Basic-Fit
1.63LAGNY FORM
1.9Fitness Park Lagny-sur-Marne
Fitness Park
Gym floors, 2 – 3 km — 2
2.04BLOC SESSION
Bloc Session
2.35PROFIL'FIT
Other sports sites — 3 within 3 km, discounted by activity
0.96TENNIS CLUB DAMPMART
Tennis
1.44CITY STADE
Multi-sport Complex
1.76GYMNASE Thierry REY
Multi-sport Complex
Competition since opening — gyms within 1 km, by the year they opened
6when it opened, 2026-09-01→6today, 0 arrived since
6 rival(s) within 1 km when this club opened, 6 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Lagny - Thorigny — 270 m
Nearest bus
Rue de la Gare — 68 m
Counted footfall
LAGNY THORIGNY — 279 m,
1,670,827 validations a year
(RATP)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
5,117
6,515
35.5
3,354
66%
1.0 km
15,157
4,825
37
9,437
62%
2.0 km
35,683
2,840
38.5
21,632
61%
3.0 km
44,172
1,562
38.7
26,696
60%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–31,7835%
4–59283%
6–102,3837%
11–173,2459%
18–242,7478%
25–397,49021%
40–547,40421%
55–643,99111%
65–794,20512%
80+1,4864%
Working-age brackets in blue. 35,662 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€27,180 a year, per consumption unit
Poorest tenth
below €13,500
Richest tenth
above €54,500
Spread
×4.0 between them
Poverty rate
11.0% of households below 60% of the national median
Published at commune level (IRIS 773720000).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
DIVINE PILATES
SIREN
109380881 the company
SIRET
10938088100010 this establishment
Company founded
2026-09-01
This site opened
2026-09-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Amandine Liliane BENSEKHRI (Président de SAS)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 05:25 UTC · siret:10938088100010 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.