65 C ROUTE DE MARSEILLE 13750 PLAN-D'ORGON · Provence-Alpes-Côte d'Azur
41.2
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2026-09-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
43.80544, 4.99878
Within 3 km — gym floors filled, other sports hollow
2 gym floors, 0 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Competition88— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Income73— 22,810 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼Catchment15— 2,128 aged 18-64 + 294 workers = 2,422 over 12.57 km2 = 193/km2
▼Capture16— 1,550 residents + 107 workers, demand within 2 km against every competitor within 3 km
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment15
weight 20%
500 m
688 people
28
594 aged 18-64 + 94 workers = 688 over 0.79 km2 = 876/km2
2 km
2,422 people
6
2,128 aged 18-64 + 294 workers = 2,422 over 12.57 km2 = 193/km2
Competition88
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
1.00 wt
81
1 genuine gym floor and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture16
weight 20%
500 m
722 people
36
681 residents + 41 workers, demand within 500 m against every competitor within 3 km
2 km
1,657 people
2
1,550 residents + 107 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 990 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 9.2 LQ
2 km
not measured
—
catchment of 3,635 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 2.5 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income73
weight 10%
500 m
1.02×
73
22,810 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.02×
73
22,810 EUR against 22,380 nationally, median of 1 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
1
0
1.00
1 – 2 km
0
0
—
2 – 3 km
1
0
1.00
Within 3 km
2
0
2.0 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 2 gym floors and
0 other sports sites weigh 2.0, not
2.
Gym floors, 500 m – 1 km — 1
0.71SPORT ET BEAUTE
Gym floors, 2 – 3 km — 1
2.8CF CAVAILLON
Competition since opening — gyms within 1 km, by the year they opened
2when it opened, 2026-09-01→2today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Orgon — 4353 m
Nearest bus
Le Carrefour — 253 m
Counted footfall
Orgon — 4353 m,
33,803 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
990
1,261
35
594
60%
1.0 km
2,209
703
38.3
1,291
58%
2.0 km
3,635
289
41.4
2,129
59%
3.0 km
4,982
176
42.8
2,896
58%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–31725%
4–51073%
6–102768%
11–173159%
18–242336%
25–3963618%
40–5482123%
55–6443912%
65–7948813%
80+1484%
Working-age brackets in blue. 3,635 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€22,810 a year, per consumption unit
Poorest tenth
below €12,780
Richest tenth
above €37,890
Spread
×3.0 between them
Poverty rate
13.0% of households below 60% of the national median
Published at commune level (IRIS 130760000).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
MOVE IT PERFORMANCE
SIREN
109411397 the company
SIRET
10941139700010 this establishment
Company founded
2026-09-01
This site opened
2026-09-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Patricia Alexandra LATY (Gérant)
Tess Pascaline ROBERT (Gérant)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 11:20 UTC · siret:10941139700010 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.