Site report · On Air

ON AIR FITNESS

224 AVENUE CHARLES DE GAULLE 71000 MACON · Bourgogne-Franche-Comté
49.5
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-09-02
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
46.32630, 4.83987

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmBASIC FITBASIC FITCROSSFIT (LICENSED BOX)CROSSFIT (LICENSED BOX)NATURAL FITNESSNATURAL FITNESSOXYGENEOXYGENEFABRICE LAURENT LEROYFABRICE LAURENT LEROYCRYOSTYLECRYOSTYLE© OpenStreetMap contributors
6 gym floors, 6 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Saturation 86 — 2 clubs / 14,151 residents = 14.13 per 100k against 11.01 nationally
▲ Competition 72 — 1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
▼ Income 13 — 15,890 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼ Capture 35 — 2,383 residents + 1,030 workers, demand within 2 km against every competitor within 3 km
▼ Catchment 39 — 392 aged 18-64 + 463 workers = 855 over 0.79 km2 = 1,088/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 39
weight 20%
 500 m 855 people 33 392 aged 18-64 + 463 workers = 855 over 0.79 km2 = 1,088/km2
2 km 16,206 people 42 7,384 aged 18-64 + 8,822 workers = 16,206 over 12.57 km2 = 1,290/km2
Competition 72
weight 15%
 500 m 0.40 wt 79 1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 2.30 wt 67 2 genuine gym floors and 5 other sports sites within 2 km, weighted by substitutability and price tier
Capture 35
weight 20%
 500 m 724 people 37 506 residents + 218 workers, demand within 500 m against every competitor within 3 km
2 km 3,413 people 33 2,383 residents + 1,030 workers, demand within 2 km against every competitor within 3 km
Saturation 86
weight 15%
 500 m not measured — catchment of 800 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 11.4 LQ
2 km LQ 1.28 86 2 clubs / 14,151 residents = 14.13 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 13
weight 10%
 500 m 0.71× 0 15,890 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 0.86× 21 19,320 EUR against 22,380 nationally, median of 9 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m1 0 0.40
500 m – 1 km0 1 0.30
1 – 2 km1 4 1.60
2 – 3 km4 1 4.30
Within 3 km6 6 6.6 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 6 gym floors and 6 other sports sites weigh 6.6, not 12.

Gym floors, within 500 m — 1

0.24 BASIC FIT Basic-Fit

Gym floors, 1 – 2 km — 1

1.24 CROSSFIT (LICENSED BOX) CrossFit (licensed box)

Gym floors, 2 – 3 km — 4

2.53 NATURAL FITNESS
2.64 OXYGENE
2.82 FABRICE LAURENT LEROY
2.98 CRYOSTYLE

Other sports sites — 6 within 3 km, discounted by activity

0.9 Centre Omnisport de Mâcon Multi-sport Complex
1.37 FOOTSALL OMNISPORTS Multi-sport Complex
1.56 Complexe du Lycée Lamartine Other / Unclassified
1.93 Complexe sportif du Lycée polyvalent René Cassin Multi-sport Complex
1.97 Gymnase MJC l'Héritan Multi-sport Complex
2.04 L'ASSOCIATION DU PERSONNEL ADMINISTRATIF DE L'INSPECTION ACADEMIQUE ET DES SERVICES EXTERIEURS DE SAONE-ET-LOIRE (ASPIAC) Other / Unclassified

Competition since opening — gyms within 1 km, by the year they opened

2 when it opened, 2026-09-02 → 2 today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 3 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Mâcon — 2876 m
Nearest bus
Rive de Saône — 176 m
Counted footfall
Mâcon — 2876 m, 1,541,777 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 800 1,019 43.1 392 49%
1.0 km 3,144 1,001 42.7 1,549 49%
2.0 km 14,151 1,126 43.1 7,384 52%
3.0 km 27,948 988 43.2 15,579 56%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–36054%
4–53763%
6–109227%
11–171,37610%
18–241,0137%
25–392,27416%
40–542,45717%
55–641,64112%
65–792,37617%
80+1,1048%
Working-age brackets in blue. 14,143 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€19,320 a year, per consumption unit
Poorest tenth
below €10,310
Richest tenth
above €34,440
Spread
×3.3 between them
Poverty rate
25.0% of households below 60% of the national median
Published at commune level (IRIS 712709803). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
MF SPORT
SIREN
109501601 the company
SIRET
10950160100016 this establishment
Company founded
2026-09-02
This site opened
2026-09-02
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:27 UTC · siret:10950160100016
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.