7 RUE SOLEIL COU COUPE RESIDENCE 97200 FORT-DE-FRANCE · Martinique
50.9
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2026-12-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
14.60062, -61.04162
Within 3 km — gym floors filled, other sports hollow
3 gym floors, 2 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Saturation100— 1 club / 10,520 residents = 9.51 per 100k against 11.01 nationally
▲Competition87— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▼Catchment26— 5,968 aged 18-64 + 0 workers = 5,968 over 12.57 km2 = 475/km2
▼Income2— 17,865 EUR against 22,380 nationally, median of 6 IRIS within 2 km
▼Capture36— 3,090 residents + 0 workers, demand within 2 km against every competitor within 3 km
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment26
weight 20%
500 m
699 people
29
699 aged 18-64 + 0 workers = 699 over 0.79 km2 = 890/km2
2 km
5,968 people
23
5,968 aged 18-64 + 0 workers = 5,968 over 12.57 km2 = 475/km2
Competition87
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
1.15 wt
79
1 genuine gym floor and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture36
weight 20%
500 m
1,024 people
47
1,024 residents + 0 workers, demand within 500 m against every competitor within 3 km
2 km
3,090 people
29
3,090 residents + 0 workers, demand within 2 km against every competitor within 3 km
Saturation100
weight 15%
500 m
not measured
—
catchment of 1,055 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 8.6 LQ
2 km
LQ 0.86
100
1 club / 10,520 residents = 9.51 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income2
weight 10%
500 m
0.82×
6
18,330 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
0.80×
0
17,865 EUR against 22,380 nationally, median of 6 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
1
1
1.10
2 – 3 km
2
1
2.10
Within 3 km
3
2
3.2 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 3 gym floors and
2 other sports sites weigh 3.2, not
5.
Gym floors, 1 – 2 km — 1
1.68BODYHIT
Bodyhit
Gym floors, 2 – 3 km — 2
2.08SQUAT
2.71FITGYM
Other sports sites — 2 within 3 km, discounted by activity
1.96Salle de remise en forme Shape Up
Traditional Gym / Fitness Club
2.78Mooving Club
Traditional Gym / Fitness Club
Competition since opening — gyms within 1 km, by the year they opened
2when it opened, 2026-12-01→2today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
1,055
1,343
35
699
66%
1.0 km
1,306
416
37.1
842
64%
2.0 km
10,520
837
46.1
5,968
57%
3.0 km
22,198
785
48.1
12,401
56%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–33453%
4–52172%
6–105886%
11–171,05110%
18–246686%
25–391,55815%
40–542,03919%
55–641,70316%
65–791,57215%
80+7787%
Working-age brackets in blue. 10,519 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€18,330 a year, per consumption unit
Poorest tenth
below €10,170
Richest tenth
above €33,640
Spread
×3.3 between them
· Gini 0.287
Poverty rate
28.0% of households below 60% of the national median
Published at iris level (IRIS 972090301).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
PILATEA STUDIO
SIREN
109567263 the company
SIRET
10956726300016 this establishment
Company founded
2026-12-01
This site opened
2026-12-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Mildred PIQUE (Gérant)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 21:07 UTC · siret:10956726300016 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.