Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2026-09-10
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.70017, 6.26146
Within 3 km — gym floors filled, other sports hollow
2 gym floors, 0 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Competition86— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Income100— 24,590 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▲Capture65— 6,296 residents + 1,151 workers, demand within 2 km against every competitor within 3 km
▼Catchment36— 6,057 aged 18-64 + 4,527 workers = 10,584 over 12.57 km2 = 842/km2
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment36
weight 20%
500 m
1,126 people
38
922 aged 18-64 + 203 workers = 1,126 over 0.79 km2 = 1,433/km2
2 km
10,584 people
34
6,057 aged 18-64 + 4,527 workers = 10,584 over 12.57 km2 = 842/km2
Competition86
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
1.40 wt
76
2 genuine gym floors and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture65
weight 20%
500 m
1,740 people
63
1,554 residents + 187 workers, demand within 500 m against every competitor within 3 km
2 km
7,447 people
67
6,296 residents + 1,151 workers, demand within 2 km against every competitor within 3 km
Saturation69
weight 15%
500 m
not measured
—
catchment of 1,650 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 5.5 LQ
2 km
LQ 1.62
69
2 clubs / 11,243 residents = 17.79 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income100
weight 10%
500 m
1.10×
100
24,590 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.10×
99
24,580 EUR against 22,380 nationally, median of 4 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
2
0
1.40
2 – 3 km
0
0
—
Within 3 km
2
0
1.4 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 2 gym floors and
0 other sports sites weigh 1.4, not
2.
Gym floors, 1 – 2 km — 2
1.65KEEP COOL
Keepcool
1.7BASIC FIT
Basic-Fit
Competition since opening — gyms within 1 km, by the year they opened
2when it opened, 2026-09-10→2today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Jarville-la-Malgrange — 5511 m
Nearest bus
Pulnoy République — 333 m
Counted footfall
Jarville-la-Malgrange — 5511 m,
63,383 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
1,650
2,101
46.4
922
56%
1.0 km
4,552
1,449
44.8
2,443
54%
2.0 km
11,243
895
45.9
6,057
54%
3.0 km
19,848
702
43.8
11,020
56%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–34194%
4–52682%
6–106956%
11–179558%
18–247607%
25–391,70215%
40–542,07018%
55–641,52514%
65–792,10119%
80+7477%
Working-age brackets in blue. 11,243 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€24,590 a year, per consumption unit
Poorest tenth
below €14,110
Richest tenth
above €40,100
Spread
×2.8 between them
Poverty rate
9.0% of households below 60% of the national median
Published at commune level (IRIS 544390000).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
BARZFUSION - PULNOY
SIREN
109937276 the company
SIRET
10993727600011 this establishment
Company founded
2026-09-10
This site opened
2026-09-10
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
None recorded for this company.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 05:26 UTC · siret:10993727600011 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.