Site report

PAIR'FORME

1250 RUE BLAISE PASCAL 39000 LONS-LE-SAUNIER · Bourgogne-Franche-Comté
39.6
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-09-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
46.68247, 5.57469

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmCROSSFIT (LICENSED BOX)CROSSFIT (LICENSED BOX)LEMON ONE FITNESSLEMON ONE FITNESSCHRISTELLE PARIS COACHINCHRISTELLE PARIS COACHINFITNESS CLUBFITNESS CLUBBRUNE STUDIOBRUNE STUDIOLIBERTY GYMLIBERTY GYMBASIC FITBASIC FITMYOTECMYOTEC© OpenStreetMap contributors
8 gym floors, 1 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Competition 66 — 1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
▼ Saturation 2 — 4 clubs / 12,260 residents = 32.63 per 100k against 11.01 nationally
▼ Capture 42 — 1,646 residents + 2,104 workers, demand within 2 km against every competitor within 3 km
▼ Income 40 — 20,580 EUR against 22,380 nationally, median of 1 IRIS within 500 m

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 46
weight 20%
500 m 1,547 people 45 304 aged 18-64 + 1,243 workers = 1,547 over 0.79 km2 = 1,970/km2
2 km 19,526 people 46 6,681 aged 18-64 + 12,844 workers = 19,526 over 12.57 km2 = 1,554/km2
Competition 66
weight 15%
500 m 0.40 wt 79 1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 3.70 wt 57 4 genuine gym floors and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture 42
weight 20%
500 m 1,115 people 50 361 residents + 754 workers, demand within 500 m against every competitor within 3 km
2 km 3,750 people 37 1,646 residents + 2,104 workers, demand within 2 km against every competitor within 3 km
Saturation 2
weight 15%
500 m not measured — catchment of 742 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 12.2 LQ
2 km LQ 2.96 2 4 clubs / 12,260 residents = 32.63 per 100k against 11.01 nationally
Fit —
weight 10%
unit not measured — no floor area recorded for this unit
Rental —
weight 10%
unit not measured — no rent or no floor area recorded
Income 40
weight 10%
500 m 0.92× 40 20,580 EUR against 22,380 nationally, median of 1 IRIS within 500 m
2 km 0.92× 40 20,580 EUR against 22,380 nationally, median of 7 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m1 0 0.40
500 m – 1 km0 1 0.30
1 – 2 km3 0 3.00
2 – 3 km4 0 2.80
Within 3 km8 1 6.5 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 8 gym floors and 1 other sports sites weigh 6.5, not 9.

Gym floors, within 500 m — 1

0.11 CROSSFIT (LICENSED BOX) CrossFit (licensed box)

Gym floors, 1 – 2 km — 3

1.53 LEMON ONE FITNESS Lemon One Fitness
1.67 CHRISTELLE PARIS COACHING
1.69 FITNESS CLUB

Gym floors, 2 – 3 km — 4

2.13 BRUNE STUDIO
2.26 LIBERTY GYM Liberty Gym
2.5 BASIC FIT Basic-Fit
2.91 MYOTEC

Other sports sites — 1 within 3 km, discounted by activity

0.83 LYCEE PROFESSIONNEL LE CORBUSIER Other / Unclassified

Competition since opening — gyms within 1 km, by the year they opened

3 when it opened, 2026-09-01 → 3 today, 0 arrived since
3 rival(s) within 1 km when this club opened, 3 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Lons-le-Saunier — 2373 m
Nearest bus
LONS - RESTAURANT MUNICIPAL — 334 m
Counted footfall
Lons-le-Saunier — 2373 m, 423,889 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 742 945 48.7 304 41%
1.0 km 3,177 1,011 44.5 1,583 50%
2.0 km 12,260 976 46.4 6,681 55%
3.0 km 18,993 672 47.4 10,469 55%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–34394%
4–52362%
6–106355%
11–179798%
18–241,0078%
25–391,89715%
40–542,19518%
55–641,58213%
65–792,25018%
80+1,0288%
Working-age brackets in blue. 12,250 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€20,580 a year, per consumption unit
Poorest tenth
below €10,940
Richest tenth
above €36,240
Spread
×3.3 between them
Poverty rate
21.0% of households below 60% of the national median
Published at commune level (IRIS 393000104). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
PAIR'FORM
SIREN
130108129 the company
SIRET
13010812900011 this establishment
Company founded
2026-09-01
This site opened
2026-09-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:27 UTC · siret:13010812900011
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.