Site report

MAISON ORIA

2103 DEPARTEMENTALE 113 13170 LES PENNES-MIRABEAU · Provence-Alpes-Côte d'Azur
43.5
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-09-10
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
43.41309, 5.30105

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmFIT'ELECFIT'ELECVENICE GYMVENICE GYMFITNESS GROUP 13FITNESS GROUP 13BLACKBOX VITROLLESBLACKBOX VITROLLESBASIC FITBASIC FIT© OpenStreetMap contributors
5 gym floors, 0 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Income 100 — 28,290 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▲ Competition 73 — 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▼ Saturation 0 — 4 clubs / 11,004 residents = 36.35 per 100k against 11.01 nationally
▼ Catchment 30 — 658 aged 18-64 + 76 workers = 735 over 0.79 km2 = 935/km2
▼ Capture 39 — 2,895 residents + 425 workers, demand within 2 km against every competitor within 3 km

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 30
weight 20%
500 m 735 people 30 658 aged 18-64 + 76 workers = 735 over 0.79 km2 = 935/km2
2 km 8,495 people 30 6,400 aged 18-64 + 2,095 workers = 8,495 over 12.57 km2 = 676/km2
Competition 73
weight 15%
500 m 0.00 wt 100 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 4.00 wt 56 4 genuine gym floors and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture 39
weight 20%
500 m 1,102 people 49 1,030 residents + 72 workers, demand within 500 m against every competitor within 3 km
2 km 3,320 people 32 2,895 residents + 425 workers, demand within 2 km against every competitor within 3 km
Saturation 0
weight 15%
500 m not measured — catchment of 1,163 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 7.8 LQ
2 km LQ 3.30 0 4 clubs / 11,004 residents = 36.35 per 100k against 11.01 nationally
Fit —
weight 10%
unit not measured — no floor area recorded for this unit
Rental —
weight 10%
unit not measured — no rent or no floor area recorded
Income 100
weight 10%
500 m 1.26× 100 28,290 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 1.22× 100 27,395 EUR against 22,380 nationally, median of 4 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 0 —
500 m – 1 km0 0 —
1 – 2 km4 0 4.00
2 – 3 km1 0 0.40
Within 3 km5 0 4.4 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 5 gym floors and 0 other sports sites weigh 4.4, not 5.

Gym floors, 1 – 2 km — 4

1.13 FIT'ELEC
1.59 VENICE GYM Venice Gym
1.76 FITNESS GROUP 13
1.92 BLACKBOX VITROLLES

Gym floors, 2 – 3 km — 1

2.16 BASIC FIT Basic-Fit

Competition since opening — gyms within 1 km, by the year they opened

2 when it opened, 2026-09-10 → 2 today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).

Access — straight-line distance, GTFS

Nearest rail
Pas des Lanciers — 3846 m
Nearest bus
Renardière — 77 m
Counted footfall
Pas des Lanciers — 3846 m, 122,079 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 1,163 1,481 40.9 658 57%
1.0 km 3,042 968 42.3 1,798 59%
2.0 km 11,004 876 42.3 6,400 58%
3.0 km 20,978 742 41.3 12,392 59%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–34955%
4–52502%
6–106656%
11–178798%
18–247837%
25–392,08719%
40–542,19620%
55–641,33312%
65–791,81516%
80+5005%
Working-age brackets in blue. 11,004 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€26,500 a year, per consumption unit
Poorest tenth
below €14,860
Richest tenth
above €43,240
Spread
×2.9 between them · Gini 0.237
Poverty rate
8.0% of households below 60% of the national median
Published at iris level (IRIS 130710104). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
MUSERA
SIREN
130146459 the company
SIRET
13014645900016 this establishment
Company founded
2026-09-10
This site opened
2026-09-10
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:24 UTC · siret:13014645900016
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.