Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2026-09-24
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
49.43942, 1.13345
Within 3 km — gym floors filled, other sports hollow
4 gym floors, 9 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Saturation100— 1 club / 37,482 residents = 2.67 per 100k against 11.01 nationally
▲Capture83— 11,076 residents + 3,478 workers, demand within 2 km against every competitor within 3 km
▲Competition80— 1 genuine gym floor and 2 other sports sites within 2 km, weighted by substitutability and price tier
▼Income38— 19,095 EUR against 22,380 nationally, median of 2 IRIS within 500 m
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment56
weight 20%
500 m
1,999 people
50
1,064 aged 18-64 + 935 workers = 1,999 over 0.79 km2 = 2,545/km2
2 km
39,800 people
60
22,031 aged 18-64 + 17,768 workers = 39,800 over 12.57 km2 = 3,167/km2
Competition80
weight 15%
500 m
0.40 wt
79
1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
1.00 wt
81
1 genuine gym floor and 2 other sports sites within 2 km, weighted by substitutability and price tier
Capture83
weight 20%
500 m
1,812 people
64
1,181 residents + 630 workers, demand within 500 m against every competitor within 3 km
2 km
14,554 people
96
11,076 residents + 3,478 workers, demand within 2 km against every competitor within 3 km
Saturation100
weight 15%
500 m
not measured
—
catchment of 1,782 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 5.1 LQ
2 km
LQ 0.24
100
1 club / 37,482 residents = 2.67 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income38
weight 10%
500 m
0.85×
18
19,095 EUR against 22,380 nationally, median of 2 IRIS within 500 m
2 km
0.95×
51
21,330 EUR against 22,380 nationally, median of 17 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
1
0
0.40
500 m – 1 km
0
0
—
1 – 2 km
0
2
0.60
2 – 3 km
3
7
4.52
Within 3 km
4
9
5.5 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 4 gym floors and
9 other sports sites weigh 5.5, not
13.
Gym floors, within 500 m — 1
0.02BASIC FIT
Basic-Fit
Gym floors, 2 – 3 km — 3
2.34FITNESS PARK
Fitness Park
2.63Accrosport Bihorel
ACCROSPORT
2.77NATICS NATURAL TRAINING
Other sports sites — 9 within 3 km, discounted by activity
1.49Lycée Polyvalent Gustave Flaubert
Other / Unclassified
1.85Complexe sportif Antoine de Saint Exupéry
Multi-sport Complex
2.17Gymnase Saint-Sever
Multi-sport Complex
2.26Stade Jacques Anquetil
Multi-sport Complex
2.42BOWLING BILLARD AMFREVILLE
Bowling
2.63CrossFit Rollon - Thorvald Gym
CrossFit / Functional Training
2.69CrossFit Rouen
CrossFit / Functional Training
2.78Institution du Sacré-Coeur
Other / Unclassified
2.98Lycée polyvalent La Châtaigneraie
Other / Unclassified
Competition since opening — gyms within 1 km, by the year they opened
2when it opened, 2026-09-24→2today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest metro
Boulingrin — 2226 m
Nearest bus
École d'Architecture — 122 m
Counted footfall
Rouen Rive Droite — 3034 m,
7,773,267 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
1,782
2,269
37.7
1,064
60%
1.0 km
8,636
2,749
41.1
4,926
57%
2.0 km
37,482
2,983
40
22,031
59%
3.0 km
72,124
2,551
40.3
43,178
60%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–31,6764%
4–59483%
6–102,2506%
11–173,2979%
18–243,2939%
25–397,26119%
40–546,95819%
55–644,51912%
65–795,22114%
80+2,0195%
Working-age brackets in blue. 37,444 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€23,860 a year, per consumption unit
Poorest tenth
below €11,820
Richest tenth
above €39,160
Spread
×3.3 between them
· Gini 0.254
Poverty rate
16.0% of households below 60% of the national median
Published at iris level (IRIS 765400602).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
QG FITNESS
SIREN
130595028 the company
SIRET
13059502800015 this establishment
Company founded
2026-09-24
This site opened
2026-09-24
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Fabrice Jonathan Paul FOURNAUD (Gérant)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 06:30 UTC · siret:13059502800015 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.