Site report

THE MOVEMENT ACADEMY

ZI DES ESTROUBLANS BLOC C LOCAUX SIT 2 RUE DE STOCKHOLM 13127 VITROLLES · Provence-Alpes-Côte d'Azur
44.8
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-09-18
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
43.43466, 5.24166

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmONE FIT FAMILYONE FIT FAMILYKC UZESKC UZESKEEP COOLKEEP COOLDP FORMDP FORMBASIC FITBASIC FITH2O SPORT (H2O SPORT)H2O SPORT (H2O SPORT)Fitness Park VitrollesFitness Park VitrollesNTMHNTMH© OpenStreetMap contributors
9 gym floors, 3 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Competition 57 — 0 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
▲ Catchment 54 — 9 aged 18-64 + 2,953 workers = 2,962 over 0.79 km2 = 3,771/km2
▲ Capture 54 — 8 residents + 1,915 workers, demand within 500 m against every competitor within 3 km
▼ Saturation 0 — 8 clubs / 17,333 residents = 46.15 per 100k against 11.01 nationally

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 54
weight 20%
 500 m 2,962 people 58 9 aged 18-64 + 2,953 workers = 2,962 over 0.79 km2 = 3,771/km2
2 km 27,157 people 52 9,616 aged 18-64 + 17,540 workers = 27,157 over 12.57 km2 = 2,161/km2
Competition 57
weight 15%
 500 m 0.30 wt 84 0 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km 7.96 wt 39 8 genuine gym floors and 4 other sports sites within 2 km, weighted by substitutability and price tier
Capture 54
weight 20%
 500 m 1,923 people 66 8 residents + 1,915 workers, demand within 500 m against every competitor within 3 km
2 km 4,699 people 47 1,181 residents + 3,519 workers, demand within 2 km against every competitor within 3 km
Saturation 0
weight 15%
 500 m not measured — catchment of 12 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 757.2 LQ
2 km LQ 4.19 0 8 clubs / 17,333 residents = 46.15 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 55
weight 10%
 500 m 0.99× 62 22,090 EUR against 22,380 nationally, median of 1 IRIS within 500 m
2 km 0.95× 50 21,275 EUR against 22,380 nationally, median of 10 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 0 —
500 m – 1 km0 1 0.50
1 – 2 km8 2 7.40
2 – 3 km1 0 1.00
Within 3 km9 3 8.9 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 9 gym floors and 3 other sports sites weigh 8.9, not 12.

Gym floors, 1 – 2 km — 8

1.26 ONE FIT FAMILY
1.32 KC UZES
1.32 KEEP COOL Keepcool
1.35 DP FORM
1.36 BASIC FIT Basic-Fit
1.64 H2O SPORT (H2O SPORT)
1.69 Fitness Park Vitrolles Fitness Park
1.84 NTMH

Gym floors, 2 – 3 km — 1

2.3 KEEP COOL MARIGNANE Keepcool

Other sports sites — 3 within 3 km, discounted by activity

0.66 CROSSFIT SERVAL CrossFit / Functional Training
1.3 PLANET SQUASH Traditional Gym / Fitness Club
1.87 ESPACE FRANCOIS MITTERAND Traditional Gym / Fitness Club

Competition since opening — gyms within 1 km, by the year they opened

5 when it opened, 2026-09-18 → 5 today, 0 arrived since
5 rival(s) within 1 km when this club opened, 5 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).

Access — straight-line distance, GTFS

Nearest rail
Vitrolles Aéroport Marseille P — 868 m
Nearest bus
Estroublans Cent — 99 m
Counted footfall
Vitrolles Aéroport Marseille Provence — 868 m, 657,725 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 12 15 38.7 9 72%
1.0 km 29 9 41.1 20 69%
2.0 km 17,333 1,379 38.9 9,616 56%
3.0 km 43,102 1,524 39.9 24,746 57%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–39035%
4–55063%
6–101,3118%
11–171,86011%
18–241,2307%
25–393,06218%
40–543,37920%
55–641,94611%
65–792,30813%
80+7975%
Working-age brackets in blue. 17,302 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€22,090 a year, per consumption unit
Poorest tenth
below €11,710
Richest tenth
above €35,700
Spread
×3.0 between them
Poverty rate
17.0% of households below 60% of the national median
Published at commune level (IRIS 131170207). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
THE MOVEMENT ACADEMY
SIREN
130708050 the company
SIRET
13070805000013 this establishment
Company founded
2026-09-18
This site opened
2026-09-18
Activity code
93.11Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 19 October 2026, 03:40 UTC · siret:13070805000013
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-19 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.