1 ZONE ARTISANALE DU LUGET 33290 LE PIAN-MEDOC · Nouvelle-Aquitaine
44.1
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2026-10-12
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
44.93651, -0.69977
Within 3 km — gym floors filled, other sports hollow
0 gym floors, 0 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Competition100— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Income100— 29,950 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼Catchment6— 678 aged 18-64 + 554 workers = 1,232 over 12.57 km2 = 98/km2
▼Capture12— 1,221 residents + 554 workers, demand within 2 km against every competitor within 3 km
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment6
weight 20%
500 m
352 people
15
98 aged 18-64 + 254 workers = 352 over 0.79 km2 = 449/km2
2 km
1,232 people
0
678 aged 18-64 + 554 workers = 1,232 over 12.57 km2 = 98/km2
Competition100
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture12
weight 20%
500 m
458 people
23
204 residents + 254 workers, demand within 500 m against every competitor within 3 km
2 km
1,774 people
5
1,221 residents + 554 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 204 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 44.5 LQ
2 km
not measured
—
catchment of 1,221 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 7.4 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income100
weight 10%
500 m
1.34×
100
29,950 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.34×
100
29,950 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
0
0
—
2 – 3 km
0
0
—
Within 3 km
0
0
0.0 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 0 gym floors and
0 other sports sites weigh 0.0, not
0.
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2026-10-12→1today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest tram
Cantinolle — 5561 m
Nearest bus
Coll. Pian Médoc — 269 m
Counted footfall
Blanquefort — 6346 m,
150,457 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
204
260
53.3
98
48%
1.0 km
301
96
49.6
151
50%
2.0 km
1,221
97
46.3
678
56%
3.0 km
7,264
257
43.8
4,232
58%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–3524%
4–5302%
6–10635%
11–171049%
18–24837%
25–3917414%
40–5425321%
55–6416814%
65–7925121%
80+444%
Working-age brackets in blue. 1,221 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€26,950 a year, per consumption unit
Poorest tenth
below €16,400
Richest tenth
above €41,750
Spread
×2.5 between them
· Gini 0.234
Poverty rate
5.0% of households below 60% of the national median
Published at iris level (IRIS 333220102).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
THE MOTION CLUB
SIREN
131235103 the company
SIRET
13123510300010 this establishment
Company founded
2026-10-12
This site opened
2026-10-12
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Anaïs Désirée Huguette VOLLE (Gérant)
Bérénice DUBOIS (Gérant)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 03:28 UTC · siret:13123510300010 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.