Site report

MM GYM

15 AVENUE DES MONDAULTS 33270 FLOIRAC · Nouvelle-Aquitaine
61.9
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-10-13
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
44.84166, -0.50332

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmBASIC-FIT FRANCEBASIC-FIT FRANCEKEEP COOLKEEP COOLFUNCTIONAL BOXFUNCTIONAL BOXSACAF (CURVES)SACAF (CURVES)SPORT ARTIGUESSPORT ARTIGUESSTUDIO F59STUDIO F59ES SPORT (ES SPORT)ES SPORT (ES SPORT)BASIC-FIT FRANCEBASIC-FIT FRANCE© OpenStreetMap contributors
8 gym floors, 4 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Saturation 85 — 3 clubs / 21,039 residents = 14.26 per 100k against 11.01 nationally
▲ Competition 79 — 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲ Capture 62 — 789 residents + 1,085 workers, demand within 500 m against every competitor within 3 km
▼ Income 26 — 16,060 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼ Catchment 49 — 644 aged 18-64 + 1,200 workers = 1,844 over 0.79 km2 = 2,348/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 49
weight 20%
 500 m 1,844 people 48 644 aged 18-64 + 1,200 workers = 1,844 over 0.79 km2 = 2,348/km2
2 km 23,813 people 50 12,329 aged 18-64 + 11,484 workers = 23,813 over 12.57 km2 = 1,895/km2
Competition 79
weight 15%
 500 m 0.00 wt 100 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 2.45 wt 66 3 genuine gym floors and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture 62
weight 20%
 500 m 1,875 people 65 789 residents + 1,085 workers, demand within 500 m against every competitor within 3 km
2 km 6,328 people 60 3,958 residents + 2,370 workers, demand within 2 km against every competitor within 3 km
Saturation 85
weight 15%
 500 m not measured — catchment of 1,138 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 8.0 LQ
2 km LQ 1.30 85 3 clubs / 21,039 residents = 14.26 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 26
weight 10%
 500 m 0.72× 0 16,060 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 0.93× 44 20,870 EUR against 22,380 nationally, median of 9 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 0 —
500 m – 1 km1 0 0.40
1 – 2 km2 1 2.05
2 – 3 km5 3 4.71
Within 3 km8 4 7.2 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 8 gym floors and 4 other sports sites weigh 7.2, not 12.

Gym floors, 500 m – 1 km — 1

0.75 BASIC-FIT FRANCE Basic-Fit

Gym floors, 1 – 2 km — 2

1.09 KEEP COOL Keepcool
1.41 FUNCTIONAL BOX

Gym floors, 2 – 3 km — 5

2.07 SACAF (CURVES)
2.59 SPORT ARTIGUES
2.62 STUDIO F59
2.68 ES SPORT (ES SPORT)
2.83 BASIC-FIT FRANCE Basic-Fit

Other sports sites — 4 within 3 km, discounted by activity

1.6 PADEL TRESSES Padel
2.06 PADEL HOUSE Padel
2.81 CROSSFIT EURATLANTIQUE CrossFit / Functional Training
2.83 CENTRE AQUATIQUE DU LORET Swimming / Aquatic

Competition since opening — gyms within 1 km, by the year they opened

2 when it opened, 2026-10-13 → 2 today, 0 arrived since
2 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).

Access — straight-line distance, GTFS

Nearest tram
Floirac Dravemont — 732 m
Nearest bus
Les Plateaux — 375 m
Counted footfall
Cenon — 2899 m, 1,097,085 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 1,138 1,449 46.1 644 57%
1.0 km 7,035 2,239 41.4 4,101 58%
2.0 km 21,039 1,674 41.4 12,329 59%
3.0 km 54,232 1,918 39.2 32,617 60%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–38994%
4–55373%
6–101,2796%
11–171,8269%
18–241,6068%
25–393,95119%
40–544,33021%
55–642,44312%
65–793,16815%
80+9855%
Working-age brackets in blue. 21,022 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€25,170 a year, per consumption unit
Poorest tenth
below €14,260
Richest tenth
above €38,690
Spread
×2.7 between them · Gini 0.232
Poverty rate
9.0% of households below 60% of the national median
Published at iris level (IRIS 331670110). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
MM GYM
SIREN
131598526 the company
SIRET
13159852600013 this establishment
Company founded
2026-10-13
This site opened
2026-10-13
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 10:28 UTC · siret:13159852600013
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.