RUE THEODORE AUBANEL 13460 SAINTES-MARIES-DE-LA-MER · Provence-Alpes-Côte d'Azur
41.4
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
1984-06-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
43.45010, 4.42384
Within 3 km — gym floors filled, other sports hollow
0 gym floors, 0 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Competition100— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▼Catchment10— 946 aged 18-64 + 594 workers = 1,539 over 12.57 km2 = 122/km2
▼Capture30— 1,900 residents + 594 workers, demand within 2 km against every competitor within 3 km
▼Income39— 20,550 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment10
weight 20%
500 m
594 people
26
379 aged 18-64 + 214 workers = 594 over 0.79 km2 = 756/km2
2 km
1,539 people
0
946 aged 18-64 + 594 workers = 1,539 over 12.57 km2 = 122/km2
Competition100
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture30
weight 20%
500 m
930 people
44
715 residents + 214 workers, demand within 500 m against every competitor within 3 km
2 km
2,493 people
20
1,900 residents + 594 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 715 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 12.7 LQ
2 km
not measured
—
catchment of 1,900 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 4.8 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income39
weight 10%
500 m
0.92×
39
20,550 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
0.92×
39
20,550 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
0
0
—
2 – 3 km
0
0
—
Within 3 km
0
0
0.0 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 0 gym floors and
0 other sports sites weigh 0.0, not
0.
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 1984-06-01→2today, 1 arrived since
2003+1
1 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
715
910
51
379
53%
1.0 km
1,730
551
55.7
855
49%
2.0 km
1,900
151
55.6
945
50%
3.0 km
2,048
72
55.3
1,034
50%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–3503%
4–5281%
6–10663%
11–171216%
18–24774%
25–3923913%
40–5435419%
55–6427615%
65–7951227%
80+1789%
Working-age brackets in blue. 1,900 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€20,550 a year, per consumption unit
Poorest tenth
below €10,360
Richest tenth
above €39,020
Spread
×3.8 between them
Poverty rate
21.0% of households below 60% of the national median
Published at commune level (IRIS 130960000).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
SOCIETE DES SAINTES MARIES DE LA MER
SIREN
328579214 the company
SIRET
32857921400060 this establishment
Company founded
1983-11-28
This site opened
1984-06-01
Activity code
93.11Z
Head office
no — a secondary establishment
Employees
6-9
Sources
sirene
Officers — company representatives on file
Nicolas Georges FORTUIT (Directeur général délégué)
Thibaut Sylvain Henri MENA (Président du conseil d’administration et directeur général)
CAISSE DES DEPOTS ET CONSIGNATIONS PARIS (Administrateur)
CAISSE EPARGNE ET DE PREVOYANCE PROVENCE ALPES CORSE (Administrateur)
OFFICE DE TOURISME DES SAINTES MARIES DE LA MER (officer)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 13:10 UTC · siret:32857921400060 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.