Site report

100% FORME POISSY

95 RUE DU GENERAL DE GAULLE 78300 POISSY · Île-de-France
86.3
/ 100
Go
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2011-05-15
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.92902, 2.04348

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmVITA LIBERTEVITA LIBERTEPOISSY FITNESSPOISSY FITNESS© OpenStreetMap contributors
2 gym floors, 5 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Capture 100 — 3,688 residents + 4,961 workers, demand within 500 m against every competitor within 3 km
▲ Saturation 100 — 2 clubs / 43,664 residents = 4.58 per 100k against 11.01 nationally
▲ Income 100 — 27,320 EUR against 22,380 nationally, median of 2 IRIS within 500 m
Nothing scores below the middle of its range here.

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 75
weight 20%
500 m 16,876 people 93 5,166 aged 18-64 + 11,709 workers = 16,876 over 0.79 km2 = 21,487/km2
2 km 46,983 people 63 26,501 aged 18-64 + 20,482 workers = 46,983 over 12.57 km2 = 3,739/km2
Competition 60
weight 15%
500 m 1.00 wt 58 1 genuine gym floor and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km 2.90 wt 62 2 genuine gym floors and 4 other sports sites within 2 km, weighted by substitutability and price tier
Capture 100
weight 20%
500 m 8,649 people 100 3,688 residents + 4,961 workers, demand within 500 m against every competitor within 3 km
2 km 17,517 people 100 10,269 residents + 7,249 workers, demand within 2 km against every competitor within 3 km
Saturation 100
weight 15%
500 m not measured — catchment of 8,356 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.1 LQ
2 km LQ 0.42 100 2 clubs / 43,664 residents = 4.58 per 100k against 11.01 nationally
Fit —
weight 10%
unit not measured — no floor area recorded for this unit
Rental —
weight 10%
unit not measured — no rent or no floor area recorded
Income 100
weight 10%
500 m 1.22× 100 27,320 EUR against 22,380 nationally, median of 2 IRIS within 500 m
2 km 1.13× 100 25,330 EUR against 22,380 nationally, median of 16 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m1 1 1.00
500 m – 1 km1 2 1.60
1 – 2 km0 1 0.30
2 – 3 km0 1 0.30
Within 3 km2 5 3.2 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 2 gym floors and 5 other sports sites weigh 3.2, not 7.

Gym floors, within 500 m — 1

0.11 VITA LIBERTE Vita Liberte

Gym floors, 500 m – 1 km — 1

0.76 POISSY FITNESS

Other sports sites — 5 within 3 km, discounted by activity

0.36 MAISON D'ARRET CENTRALE Other / Unclassified
0.69 LYCEE ADRIENNE BOLLAND Other / Unclassified
0.69 COMPLEXE SPORTIF P. CAGLIONE Multi-sport Complex
1.62 COMPLEXE OMNISPORTS MARCEL CERDAN Multi-sport Complex
2.27 COMPLEXE SPORTIF PROVENCE Multi-sport Complex

Competition since opening — gyms within 1 km, by the year they opened

1 when it opened, 2011-05-15 → 4 today, 3 arrived since
2016+2
2024+1
1 rival(s) within 1 km when this club opened, 4 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 4 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Poissy — 503 m
Nearest bus
Le Cep — 160 m
Counted footfall
POISSY — 504 m, 5,062,440 validations a year (RATP)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 8,356 10,639 38.7 5,166 62%
1.0 km 21,060 6,704 37.8 12,960 62%
2.0 km 43,664 3,475 36.4 26,501 61%
3.0 km 65,156 2,304 35.9 39,374 60%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–32,8276%
4–51,2933%
6–103,0147%
11–173,4828%
18–242,9287%
25–3910,91725%
40–548,43719%
55–644,21810%
65–794,61611%
80+1,8824%
Working-age brackets in blue. 43,616 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€29,020 a year, per consumption unit
Poorest tenth
below €15,200
Richest tenth
above €50,120
Spread
×3.3 between them · Gini 0.257
Poverty rate
7.0% of households below 60% of the national median
Published at iris level (IRIS 784980109). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
100% FORME POISSY
SIREN
532679289 the company
SIRET
53267928900019 this establishment
Company founded
2011-05-15
This site opened
2011-05-15
Activity code
93.12Z
Head office
yes — this is the registered siège
Employees
3-5
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:25 UTC · siret:53267928900019
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.