Site report · Keepcool

KEEPCOOL

15 A CHEMIN DE PONSON 07200 AUBENAS · Auvergne-Rhône-Alpes
57.7
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2013-05-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
44.61675, 4.40151

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmTHE GYM AUBENASTHE GYM AUBENASBODY'S STUDIOBODY'S STUDIO© OpenStreetMap contributors
2 gym floors, 2 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name
LM AUBENAS — trades as KEEPCOOL
Form
SARL · sole shareholder
SIREN
792305682 · SIRET 79230568200033
Capital
€5,000
Registered
2014-12-01 · 1 establishment open
Gérant
Christophe MARRE

Filed position — INPI keyed accounts

Years filed
4 — 2020 to 2023
Debt falling due
€38,577 within a year 2023
Confidentiality
income statement withheld: 2023, 2022, 2021, 2020

Filed accounts — every year on file

Company figures, not the club’s. EBITDA from the filed income statement, rent inside external charges; red marks negative equity or a loss.
YearRevenueEBITDAmargin OperatingNetEquityFin. debt CashStaff costExt. chargesFTE
2023 income statement withheld — Partiellement confidentiel €81,829 €33,495€18,647 — — —
2022 income statement withheld — Partiellement confidentiel €70,954 €45,889€27,815 — — —
2021 income statement withheld — Partiellement confidentiel €57,340 €56,387€50,671 — — —
2020 income statement withheld — Partiellement confidentiel €26,456 €60,053€50,005 — — —

Strengths & weaknesses — by weighted effect

▲ Competition 80 — 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲ Saturation 68 — 2 clubs / 11,040 residents = 18.12 per 100k against 11.01 nationally
▲ Capture 62 — 550 residents + 1,558 workers, demand within 500 m against every competitor within 3 km
▼ Income 26 — 19,670 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼ Catchment 45 — 5,879 aged 18-64 + 8,448 workers = 14,327 over 12.57 km2 = 1,140/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 45
weight 20%
 500 m 2,356 people 53 372 aged 18-64 + 1,984 workers = 2,356 over 0.79 km2 = 3,000/km2
2 km 14,327 people 40 5,879 aged 18-64 + 8,448 workers = 14,327 over 12.57 km2 = 1,140/km2
Competition 80
weight 15%
 500 m 0.00 wt 100 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 2.40 wt 66 2 genuine gym floors and 3 other sports sites within 2 km, weighted by substitutability and price tier
Capture 62
weight 20%
 500 m 2,108 people 68 550 residents + 1,558 workers, demand within 500 m against every competitor within 3 km
2 km 6,011 people 58 2,988 residents + 3,023 workers, demand within 2 km against every competitor within 3 km
Saturation 68
weight 15%
 500 m not measured — catchment of 692 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 13.1 LQ
2 km LQ 1.65 68 2 clubs / 11,040 residents = 18.12 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 26
weight 10%
 500 m 0.88× 26 19,670 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 0.88× 26 19,670 EUR against 22,380 nationally, median of 5 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 1 0.20
500 m – 1 km0 0 —
1 – 2 km2 1 2.20
2 – 3 km0 0 —
Within 3 km2 2 2.4 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 2 gym floors and 2 other sports sites weigh 2.4, not 4.

Gym floors, 1 – 2 km — 2

1.16 THE GYM AUBENAS
1.35 BODY'S STUDIO

Other sports sites — 2 within 3 km, discounted by activity

0.49 BASIC FIT Traditional Gym / Fitness Club
1.02 PADEL SOCIAL CLUB Padel

Competition since opening — gyms within 1 km, by the year they opened

1 when it opened, 2013-05-01 → 3 today, 2 arrived since
2017+1
2026+1
1 rival(s) within 1 km when this club opened, 3 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 692 881 45.8 372 54%
1.0 km 3,194 1,017 49.6 1,690 53%
2.0 km 11,040 879 47.5 5,879 53%
3.0 km 15,444 546 48.1 8,238 53%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–33723%
4–51912%
6–105805%
11–178988%
18–247447%
25–391,69815%
40–542,09019%
55–641,34812%
65–792,05019%
80+1,07110%
Working-age brackets in blue. 11,039 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€20,220 a year, per consumption unit
Poorest tenth
below €10,400
Richest tenth
above €34,250
Spread
×3.3 between them · Gini 0.268
Poverty rate
22.0% of households below 60% of the national median
Published at iris level (IRIS 070190103). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
LM AUBENAS
SIREN
792305682 the company
SIRET
79230568200033 this establishment
Company founded
2013-03-28
This site opened
2013-05-01
Activity code
93.13Z
Head office
no — a secondary establishment
Employees
3-5
Sources
sirene

Legal filings — BODACC, the official French business gazette

2026-02-05
Dépôts des comptes (Avis initial)
2025-05-02
Dépôts des comptes (Avis initial)
2024-03-07
Dépôts des comptes (Avis initial)
2023-04-12
Dépôts des comptes (Avis initial)
2022-04-15
Dépôts des comptes (Avis initial)
2021-05-06
Dépôts des comptes (Avis initial)
2020-10-04
Dépôts des comptes (Avis initial)
2019-12-05
Dépôts des comptes (Avis initial)
2018-09-09
Dépôts des comptes (Avis initial)
2017-10-21
Dépôts des comptes (Avis initial)
2016-05-16
Dépôts des comptes (Avis initial)
2015-04-11
Dépôts des comptes (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a pledge over the business would appear here too, and none does unless it is listed above.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 19:52 UTC · siret:79230568200033
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.