Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2013-06-28
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
50.29814, 2.73053
Within 3 km — gym floors filled, other sports hollow
3 gym floors, 6 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
FITLADY— trades as CROSSFIT (LICENSED BOX)
Form
SARL
SIREN
794646356 · SIRET 79464635600012
Capital
€10,500
Registered
2013-08-07
Gérant
Julie BUSIN
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Saturation100— 2 clubs / 18,503 residents = 10.81 per 100k against 11.01 nationally
▲Competition63— 2 genuine gym floors and 4 other sports sites within 2 km, weighted by substitutability and price tier
▲Capture50— 3,073 residents + 2,149 workers, demand within 2 km against every competitor within 3 km
▼Income17— 17,360 EUR against 22,380 nationally, median of 7 IRIS within 2 km
▼Catchment47— 356 aged 18-64 + 1,247 workers = 1,603 over 0.79 km2 = 2,040/km2
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment47
weight 20%
500 m
1,603 people
46
356 aged 18-64 + 1,247 workers = 1,603 over 0.79 km2 = 2,040/km2
2 km
21,885 people
48
10,628 aged 18-64 + 11,258 workers = 21,885 over 12.57 km2 = 1,742/km2
Competition63
weight 15%
500 m
0.90 wt
61
1 genuine gym floor and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km
2.60 wt
65
2 genuine gym floors and 4 other sports sites within 2 km, weighted by substitutability and price tier
Capture50
weight 20%
500 m
1,081 people
48
385 residents + 696 workers, demand within 500 m against every competitor within 3 km
2 km
5,222 people
52
3,073 residents + 2,149 workers, demand within 2 km against every competitor within 3 km
Saturation100
weight 15%
500 m
not measured
—
catchment of 668 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 13.6 LQ
2 km
LQ 0.98
100
2 clubs / 18,503 residents = 10.81 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income17
weight 10%
500 m
0.93×
43
20,780 EUR against 22,380 nationally, median of 1 IRIS within 500 m
2 km
0.78×
0
17,360 EUR against 22,380 nationally, median of 7 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
1
1
0.90
500 m – 1 km
0
0
—
1 – 2 km
1
3
1.70
2 – 3 km
1
2
1.40
Within 3 km
3
6
4.0 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 3 gym floors and
6 other sports sites weigh 4.0, not
9.
Gym floors, within 500 m — 1
0.07Fitness Park
Fitness Park
Gym floors, 1 – 2 km — 1
1.52ON AIR
On Air
Gym floors, 2 – 3 km — 1
2.75LE BEL R
Other sports sites — 6 within 3 km, discounted by activity
0.45DOJO MUNICIPAL Hervé LIENARD
Boxing / Martial Arts
1.33Lycée Jacques Lecaron
Other / Unclassified
1.58complexe sportif
Multi-sport Complex
1.67AQUAFIT
Swimming / Aquatic
2.84HALLE DES SPORTS R. TETELIN
Multi-sport Complex
2.96ASS RACING CLUB D'ARRAS NATATION
Swimming / Aquatic
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2013-06-28→2today, 1 arrived since
2024+1
1 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 4 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest rail
Maroeuil — 3541 m
Nearest bus
Eiffel — 78 m
Counted footfall
Maroeuil — 3541 m,
10,955 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
668
851
43
356
53%
1.0 km
3,686
1,173
39.4
2,118
57%
2.0 km
18,503
1,472
40.1
10,628
57%
3.0 km
31,466
1,113
42.2
18,186
58%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–38425%
4–54823%
6–101,2667%
11–171,76310%
18–241,5468%
25–393,33418%
40–543,55319%
55–642,19412%
65–792,51614%
80+9975%
Working-age brackets in blue. 18,492 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€15,750 a year, per consumption unit
Poorest tenth
below €9,220
Richest tenth
above €33,070
Spread
×3.6 between them
· Gini 0.344
Poverty rate
42.0% of households below 60% of the national median
Published at iris level (IRIS 620410201).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
FITLADY
SIREN
794646356 the company
SIRET
79464635600012 this establishment
Company founded
2013-06-28
This site opened
2013-06-28
Activity code
93.11Z
Head office
yes — this is the registered siège
Employees
1-2
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
Legal filings — BODACC, the official French business gazette
2026-05-09
Procédures collectives (Avis initial)
2021-08-18
Dépôts des comptes (Avis initial)
2021-08-18
Dépôts des comptes (Avis initial)
2019-07-10
Dépôts des comptes (Avis initial)
2019-03-08
Modifications diverses (Avis initial)
2018-12-27
Dépôts des comptes (Avis initial)
2017-08-16
Dépôts des comptes (Avis initial)
2016-08-25
Dépôts des comptes (Avis initial)
2013-09-27
Ventes et cessions (Avis initial)
2013-09-27
Ventes et cessions (Avis initial)
2013-08-18
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 05:25 UTC · siret:79464635600012 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.