Site report · Magic Form

MAGIC FORM

112 BOULEVARD DE LA BOISSIERE 93100 MONTREUIL · Île-de-France
77.6
/ 100
Go
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2025-09-26
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.87778, 2.45887

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmVDMT FITNESSVDMT FITNESSTEMATACATEMATACABASIC-FITBASIC-FITROSNY FITNESSROSNY FITNESSHANGAR FITHANGAR FITHOLISTIQUE PERFORMANCEHOLISTIQUE PERFORMANCEBASIC-FIT FRANCEBASIC-FIT FRANCEDISTRICT TRAINING ZONEDISTRICT TRAINING ZONE© OpenStreetMap contributors
19 gym floors, 1 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name
VDB MOVE — trades as MAGIC FORM
Form
SARL
SIREN
811306216 · SIRET 81130621600029
Capital
€100,000
Registered
2015-05-07
Gérant
Omar LAARAJ

Filed position — INPI keyed accounts

Years filed
1 — 2016 to 2016
Revenue 2016
€843,205 · EBITDA €16,476 2%
Equity
€-18,623 — negative: liabilities exceed assets
Financial debt
€574,725 · cash €56,834
Confidentiality
never invoked

Filed accounts — every year on file

Company figures, not the club’s. EBITDA from the filed income statement, rent inside external charges; red marks negative equity or a loss.
YearRevenueEBITDAmargin OperatingNetEquityFin. debt CashStaff costExt. chargesFTE
2016 €843,205€16,476 2% — €-118,623 €-18,623 €574,725€56,834 €221,078 €514,949 —

Registry notices — 2 on file at the greffe, newest first

2025-10-23 Radiation d'office sur réquisition du greffier du tribunal de commerce de Bobigny par suite de transfert du siège… Radiation d'office sur réquisition du greffier du tribunal de commerce de Bobigny par suite de transfert du siège social et de l'établissement principal à compter du 26/09/2025 du 5 Rue de la Croix Saint-Jacques 91620 La Ville-du-Bois au 112 Boulevard de...
2024-04-11 Cessation d'activité sur le fondement de l'article R.123-125 alinéa 1
The greffe's wording, unedited. Insolvency notices are marked red, equity and security notices amber, ordinary filings grey.

Strengths & weaknesses — by weighted effect

▲ Capture 100 — 5,818 residents + 588 workers, demand within 500 m against every competitor within 3 km
▲ Saturation 100 — 8 clubs / 120,032 residents = 6.66 per 100k against 11.01 nationally
▲ Catchment 76 — 72,996 aged 18-64 + 28,460 workers = 101,456 over 12.57 km2 = 8,074/km2
▼ Income 23 — 19,020 EUR against 22,380 nationally, median of 4 IRIS within 500 m

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 76
weight 20%
500 m 6,667 people 74 5,769 aged 18-64 + 898 workers = 6,667 over 0.79 km2 = 8,489/km2
2 km 101,456 people 78 72,996 aged 18-64 + 28,460 workers = 101,456 over 12.57 km2 = 8,074/km2
Competition 64
weight 15%
500 m 0.00 wt 100 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 7.90 wt 40 8 genuine gym floors and 7 other sports sites within 2 km, weighted by substitutability and price tier
Capture 100
weight 20%
500 m 6,406 people 100 5,818 residents + 588 workers, demand within 500 m against every competitor within 3 km
2 km 17,348 people 100 15,078 residents + 2,271 workers, demand within 2 km against every competitor within 3 km
Saturation 100
weight 15%
500 m not measured — catchment of 9,453 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.0 LQ
2 km LQ 0.61 100 8 clubs / 120,032 residents = 6.66 per 100k against 11.01 nationally
Fit —
weight 10%
unit not measured — no floor area recorded for this unit
Rental —
weight 10%
unit not measured — no rent or no floor area recorded
Income 23
weight 10%
500 m 0.85× 17 19,020 EUR against 22,380 nationally, median of 4 IRIS within 500 m
2 km 0.88× 27 19,710 EUR against 22,380 nationally, median of 43 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 0 —
500 m – 1 km0 0 —
1 – 2 km8 0 6.50
2 – 3 km11 1 9.10
Within 3 km19 1 15.6 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 19 gym floors and 1 other sports sites weigh 15.6, not 20.

Gym floors, 1 – 2 km — 8

1.11 VDMT FITNESS
1.11 TEMATACA
1.12 BASIC-FIT Basic-Fit
1.4 ROSNY FITNESS Fitness Park
1.64 HANGAR FIT
1.67 HOLISTIQUE PERFORMANCE
1.69 BASIC-FIT FRANCE Basic-Fit
1.77 DISTRICT TRAINING ZONE

Gym floors, 2 – 3 km — 11

2.32 BODYHIT Bodyhit
2.36 ELKA FITNESS Fitness Park
2.68 CONTROLOGY
2.69 FITNESS PARK Fitness Park
2.71 BASIC FIT Basic-Fit
2.83 BASIC FIT Basic-Fit
2.84 FITNESS PARK FONTENAY SOUS BOIS Fitness Park
2.91 ALL FIT
2.94 FEDERATION DE VO VIETNAM - SON LONG QUYEN THUAT - FRANCE (FVVSLQTF)
2.97 KT FITNESS Fitness Park
2.98 SERVICE DES SPORTS

Other sports sites — 1 within 3 km, discounted by activity

2.78 CROSSFIT WALKERS CrossFit / Functional Training

Competition since opening — gyms within 1 km, by the year they opened

1 when it opened, 2025-09-26 → 1 today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).

Access — straight-line distance, GTFS

Nearest metro
Montreuil - Hôpital — 313 m
Nearest bus
La Boissière — 64 m
Counted footfall
MONTREUIL HOP. — 311 m, 1,998,788 validations a year (RATP)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 9,453 12,036 36 5,769 61%
1.0 km 32,267 10,271 35.8 19,357 60%
2.0 km 120,032 9,552 36.6 72,996 61%
3.0 km 277,263 9,806 36.9 168,193 61%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–37,1856%
4–53,7313%
6–109,1158%
11–1711,39710%
18–247,7516%
25–3926,69422%
40–5425,57121%
55–6412,98111%
65–7911,53110%
80+3,6693%
Working-age brackets in blue. 119,625 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€19,320 a year, per consumption unit
Poorest tenth
below €8,590
Richest tenth
above €35,000
Spread
×4.1 between them · Gini 0.297
Poverty rate
31.0% of households below 60% of the national median
Published at iris level (IRIS 930480903). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
VDB MOVE
SIREN
811306216 the company
SIRET
81130621600029 this establishment
Company founded
2015-05-05
This site opened
2025-09-26
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Legal filings — BODACC, the official French business gazette

2025-10-24
Immatriculations (Avis initial)
2023-08-10
Ventes et cessions (Avis rectificatif)
2023-07-26
Ventes et cessions (Avis initial)
2019-07-17
Modifications diverses (Avis initial)
2018-10-31
Modifications diverses (Avis initial)
2017-08-11
Modifications diverses (Avis initial)
2017-08-10
Dépôts des comptes (Avis initial)
2015-05-24
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a pledge over the business would appear here too, and none does unless it is listed above.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 19:15 UTC · siret:81130621600029
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.