2 RUE DU BONHEUR 85340 LES SABLES-D'OLONNE · Pays de la Loire
60.6
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2025-06-28
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
46.51924, -1.75230
Within 3 km — gym floors filled, other sports hollow
0 gym floors, 3 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Saturation100— 0 clubs / 10,398 residents = 0.00 per 100k against 11.01 nationally
▲Competition97— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Income92— 24,110 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼Catchment14— 70 aged 18-64 + 8 workers = 78 over 0.79 km2 = 99/km2
▼Capture35— 130 residents + 7 workers, demand within 500 m against every competitor within 3 km
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment14
weight 20%
500 m
78 people
0
70 aged 18-64 + 8 workers = 78 over 0.79 km2 = 99/km2
2 km
5,744 people
23
5,583 aged 18-64 + 161 workers = 5,744 over 12.57 km2 = 457/km2
Competition97
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
0.20 wt
95
0 genuine gym floors and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture35
weight 20%
500 m
137 people
0
130 residents + 7 workers, demand within 500 m against every competitor within 3 km
2 km
6,106 people
58
5,982 residents + 124 workers, demand within 2 km against every competitor within 3 km
Saturation100
weight 15%
500 m
not measured
—
catchment of 139 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 65.4 LQ
2 km
LQ 0.00
100
0 clubs / 10,398 residents = 0.00 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income92
weight 10%
500 m
1.08×
92
24,110 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.08×
92
24,110 EUR against 22,380 nationally, median of 1 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
0
1
0.20
2 – 3 km
0
2
0.46
Within 3 km
0
3
0.7 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 0 gym floors and
3 other sports sites weigh 0.7, not
3.
Other sports sites — 3 within 3 km, discounted by activity
1.35COCOTTE PILATES CLUB
Pilates
2.28CROSSFIT LES SABLES D'OLONNE
CrossFit / Functional Training
2.46LYCEE SAVARY DE MAULEON
Other / Unclassified
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2025-06-28→1today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Les Sables-d'Olonne — 3071 m
Nearest bus
ARENA PARC — 385 m
Counted footfall
Les Sables-d'Olonne — 3071 m,
603,120 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
139
177
55.6
70
50%
1.0 km
1,197
381
46.7
695
58%
2.0 km
10,398
827
50.5
5,583
54%
3.0 km
25,902
916
54.6
13,120
51%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–33043%
4–51331%
6–104374%
11–178408%
18–247417%
25–391,37113%
40–541,95419%
55–641,51815%
65–792,46324%
80+6386%
Working-age brackets in blue. 10,398 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€24,280 a year, per consumption unit
Poorest tenth
below €14,990
Richest tenth
above €40,890
Spread
×2.7 between them
· Gini 0.257
Poverty rate
7.0% of households below 60% of the national median
Published at iris level (IRIS 851940203).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
DESTINATION LES SABLES D'OLONNE
SIREN
824359244 the company
SIRET
82435924400103 this establishment
Company founded
2016-12-12
This site opened
2025-06-28
Activity code
93.11Z
Head office
no — a secondary establishment
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Guillaume CHARRÉ (Directeur Général)
COMMUNE DE LA TRANCHE-SUR-MER (Administrateur)
LES SABLES D'OLONNE AGGLOMERATION (officer)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 11:18 UTC · siret:82435924400103 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.