PA DES PORTES VOIE DES CLOUETS 27100 VAL-DE-REUIL · Normandie
60
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2017-04-14
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
49.25125, 1.17855
Within 3 km — gym floors filled, other sports hollow
2 gym floors, 1 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
B3A MOVE
Form
SAS
SIREN
828064204 · SIRET 82806420400021
Capital
€10,000
Registered
2017-03-03 · 1 establishment open
Président
Philippe Pierre Andre ALLOY
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Competition88— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Capture56— 0 residents + 2,404 workers, demand within 500 m against every competitor within 3 km
▲Income60— 17,850 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼Catchment43— 1,767 aged 18-64 + 8,856 workers = 10,623 over 12.57 km2 = 845/km2
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment43
weight 20%
500 m
2,706 people
56
0 aged 18-64 + 2,706 workers = 2,706 over 0.79 km2 = 3,445/km2
2 km
10,623 people
34
1,767 aged 18-64 + 8,856 workers = 10,623 over 12.57 km2 = 845/km2
Competition88
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
1.00 wt
81
1 genuine gym floor and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture56
weight 20%
500 m
2,404 people
72
0 residents + 2,404 workers, demand within 500 m against every competitor within 3 km
2 km
4,422 people
44
922 residents + 3,500 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
no residents within this radius at all, so there is no density to compare — a real zero, not missing data
2 km
not measured
—
catchment of 3,110 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 2.9 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income60
weight 10%
500 m
0.80×
0
17,850 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.11×
100
24,890 EUR against 22,380 nationally, median of 3 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
1
0
1.00
2 – 3 km
1
1
1.50
Within 3 km
2
1
2.5 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 2 gym floors and
1 other sports sites weigh 2.5, not
3.
Gym floors, 1 – 2 km — 1
1.55KAZO FITNESS
Gym floors, 2 – 3 km — 1
2.59CALIFORNIA FITNESS
Other sports sites — 1 within 3 km, discounted by activity
2.59CROSSFIT LOUVIERS
CrossFit / Functional Training
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2017-04-14→1today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Val-de-Reuil — 4273 m
Nearest bus
Coulée Verte — 69 m
Counted footfall
Val-de-Reuil — 4273 m,
593,740 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
—
—
—
—
—
1.0 km
174
55
39.5
104
60%
2.0 km
3,110
247
45.2
1,767
57%
3.0 km
9,362
331
40.2
5,391
58%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–3993%
4–5572%
6–101806%
11–1731410%
18–242227%
25–3944514%
40–5469022%
55–6441113%
65–7955918%
80+1334%
Working-age brackets in blue. 3,110 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€17,850 a year, per consumption unit
Poorest tenth
below €10,160
Richest tenth
above €30,200
Spread
×3.0 between them
· Gini 0.245
Poverty rate
29.0% of households below 60% of the national median
Published at iris level (IRIS 277010101).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
B3A MOVE
SIREN
828064204 the company
SIRET
82806420400021 this establishment
Company founded
2017-03-02
This site opened
2017-04-14
Activity code
93.13Z
Head office
no — a secondary establishment
Employees
6-9
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 19 October 2026, 04:40 UTC · siret:82806420400021 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-19 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.