Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2017-04-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
49.24198, 5.94464
Within 3 km — gym floors filled, other sports hollow
0 gym floors, 1 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
PURE FITNESS BRIEY— trades as CLUB 23
Form
SAS · sole shareholder
SIREN
828361055 · SIRET 82836105500019
Capital
€2,000
Registered
2017-03-17 · 1 establishment open
Président
Frederic COLISTA
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Competition96— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▼Catchment13— 3,310 aged 18-64 + 104 workers = 3,415 over 12.57 km2 = 272/km2
▼Capture37— 521 residents + 0 workers, demand within 500 m against every competitor within 3 km
▼Income44— 20,850 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment13
weight 20%
500 m
334 people
14
334 aged 18-64 + 0 workers = 334 over 0.79 km2 = 425/km2
2 km
3,415 people
13
3,310 aged 18-64 + 104 workers = 3,415 over 12.57 km2 = 272/km2
Competition96
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
0.30 wt
93
0 genuine gym floors and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture37
weight 20%
500 m
521 people
27
521 residents + 0 workers, demand within 500 m against every competitor within 3 km
2 km
4,353 people
44
4,269 residents + 85 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 544 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 16.7 LQ
2 km
not measured
—
catchment of 5,672 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.6 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income44
weight 10%
500 m
0.93×
44
20,850 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
0.93×
44
20,850 EUR against 22,380 nationally, median of 1 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
1
0.30
1 – 2 km
0
0
—
2 – 3 km
0
0
—
Within 3 km
0
1
0.3 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 0 gym floors and
1 other sports sites weigh 0.3, not
1.
Other sports sites — 1 within 3 km, discounted by activity
0.95Caserne pompiers
Other / Unclassified
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2017-04-01→1today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest rail
Auboué — 3472 m
Nearest bus
BRIEY - HARO — 107 m
Counted footfall
Auboué — 3472 m,
3,257 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
544
693
38.8
334
61%
1.0 km
2,960
942
41.4
1,758
59%
2.0 km
5,672
451
41.6
3,310
58%
3.0 km
7,654
271
43.1
4,454
58%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–32094%
4–51382%
6–103516%
11–1757410%
18–244027%
25–391,03518%
40–541,12420%
55–6474813%
65–7978814%
80+2935%
Working-age brackets in blue. 5,664 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€23,590 a year, per consumption unit
Poorest tenth
below €12,430
Richest tenth
above €40,460
Spread
×3.3 between them
Poverty rate
13.0% of households below 60% of the national median
Published at commune level (IRIS 540990000).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
PURE FITNESS CLUB
SIREN
828361055 the company
SIRET
82836105500019 this establishment
Company founded
2017-04-01
This site opened
2017-04-01
Activity code
93.13Z
Head office
no — a secondary establishment
Employees
3-5
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
Legal filings — BODACC, the official French business gazette
2026-06-18
Dépôts des comptes (Avis initial)
2025-07-10
Dépôts des comptes (Avis initial)
2024-08-09
Dépôts des comptes (Avis initial)
2023-08-10
Dépôts des comptes (Avis initial)
2022-08-04
Dépôts des comptes (Avis initial)
2021-10-28
Dépôts des comptes (Avis initial)
2020-08-13
Dépôts des comptes (Avis initial)
2019-08-16
Dépôts des comptes (Avis initial)
2018-10-14
Dépôts des comptes (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 12:12 UTC · siret:82836105500019 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.