Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2017-09-20
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.56075, 7.74509
Within 3 km — gym floors filled, other sports hollow
19 gym floors, 8 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
FIT'EAST— trades as CROSSFIT (LICENSED BOX)
Form
SAS
SIREN
832144240 · SIRET 83214424000013
Capital
€5,000
Registered
2017-09-28
Président
Joseph METIN
Directeur général
Anne-Claire DREYFUS
Filed position — INPI keyed accounts
Years filed
3
— 2018 to 2023
Revenue 2023
€235,238 · EBITDA €27,740 12%
Equity
€74,972
Financial debt
€101,876 · cash €62,746
Confidentiality
never invoked
Filed accounts — every year on file
Company figures, not the club’s. EBITDA from the filed income statement, rent inside external charges; red marks negative equity or a loss.
Year
Revenue
EBITDA
margin
Operating
Net
Equity
Fin. debt
Cash
Staff cost
Ext. charges
FTE
2023
€235,238
€27,740
12%
€1,062
€612
€74,972
€101,876
€62,746
€55,509
€153,769
—
2019
€112,081
€32,503
29%
€25,436
€23,611
€10,896
€103,543
€34,673
€2,030
€75,468
—
2018
€59,009
€-9,301
-16%
€-16,798
€-17,715
€-12,715
€108,527
€1,133
€2,103
€61,274
—
Strengths & weaknesses — by weighted effect
▲Saturation100— 5 clubs / 56,884 residents = 8.79 per 100k against 11.01 nationally
▲Catchment69— 36,141 aged 18-64 + 43,622 workers = 79,763 over 12.57 km2 = 6,347/km2
▲Income72— 23,080 EUR against 22,380 nationally, median of 2 IRIS within 500 m
Nothing scores below the middle of its range here.
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment69
weight 20%
500 m
3,962 people
64
404 aged 18-64 + 3,558 workers = 3,962 over 0.79 km2 = 5,045/km2
2 km
79,763 people
73
36,141 aged 18-64 + 43,622 workers = 79,763 over 12.57 km2 = 6,347/km2
Competition51
weight 15%
500 m
1.15 wt
53
1 genuine gym floor and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km
5.15 wt
50
5 genuine gym floors and 3 other sports sites within 2 km, weighted by substitutability and price tier
Capture61
weight 20%
500 m
1,583 people
60
214 residents + 1,370 workers, demand within 500 m against every competitor within 3 km
2 km
6,547 people
61
3,210 residents + 3,338 workers, demand within 2 km against every competitor within 3 km
Saturation100
weight 15%
500 m
not measured
—
catchment of 651 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 14.0 LQ
2 km
LQ 0.80
100
5 clubs / 56,884 residents = 8.79 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income72
weight 10%
500 m
1.03×
77
23,080 EUR against 22,380 nationally, median of 2 IRIS within 500 m
2 km
1.00×
68
22,475 EUR against 22,380 nationally, median of 28 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
1
1
1.15
500 m – 1 km
1
1
0.70
1 – 2 km
3
1
3.30
2 – 3 km
14
5
13.11
Within 3 km
19
8
18.3 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 19 gym floors and
8 other sports sites weigh 18.3, not
27.
Gym floors, within 500 m — 1
0.12ALEXIR FIT
Gym floors, 500 m – 1 km — 1
0.92BASIC FIT
Basic-Fit
Gym floors, 1 – 2 km — 3
1.19BODYHIT
Bodyhit
1.22LE CERCLE FITNESS
1.38KEEPCOOL
Keepcool
Gym floors, 2 – 3 km — 14
2.14KEEPCOOL
Keepcool
2.41BASIC FIT II
Basic-Fit
2.44PLAGE DU BAGGERSEE
2.48O3 STUDIO
2.5BASIC-FIT
Basic-Fit
2.56KC STRASBOURG CATHEDRALE
Keepcool
2.59KEEP COOL
Keepcool
2.61ONE FITNESS CLUB
One Fitness Club
2.65BASIC FIT II
Basic-Fit
2.67MARCEL STUDIO
2.73BODYHIT CLUB STRASBOURG
Bodyhit
2.73SOMA GROUP
2.74GYMFIT
2.99PER4MANCE
Other sports sites — 8 within 3 km, discounted by activity
Competition since opening — gyms within 1 km, by the year they opened
2when it opened, 2017-09-20→3today, 1 arrived since
2022+1
2 rival(s) within 1 km when this club opened, 3 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 2 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest tram
Lycée Couffignal — 367 m
Nearest bus
Lefèbvre — 90 m
Counted footfall
Krimmeri Meinau — 641 m,
210,237 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
651
829
40.5
404
62%
1.0 km
8,386
2,669
36.9
5,637
67%
2.0 km
56,884
4,527
38
36,141
64%
3.0 km
129,498
4,580
37.5
82,474
64%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–32,4184%
4–51,2222%
6–103,2236%
11–174,2487%
18–244,6768%
25–3914,63426%
40–5410,73219%
55–646,09811%
65–796,87912%
80+2,7205%
Working-age brackets in blue. 56,851 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€18,400 a year, per consumption unit
Poorest tenth
below €9,360
Richest tenth
above €31,390
Spread
×3.4 between them
· Gini 0.341
Poverty rate
31.0% of households below 60% of the national median
Published at iris level (IRIS 674822501).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
FIT'EAST
SIREN
832144240 the company
SIRET
83214424000013 this establishment
Company founded
2017-09-20
This site opened
2017-09-20
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
1-2
Sources
sirene
Legal filings — BODACC, the official French business gazette
2024-11-21
Dépôts des comptes (Avis initial)
2021-07-08
Dépôts des comptes (Avis initial)
2020-07-29
Dépôts des comptes (Avis initial)
2017-10-19
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 05:24 UTC · siret:83214424000013 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.