Site report

LA PLUME AIR CLUB

160 BOULEVARD DU MONTPARNASSE 75014 PARIS · Île-de-France
76.1
/ 100
Go
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-09-15
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.84005, 2.33489

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmCLUB ANESTHESIE REANIMATCLUB ANESTHESIE REANIMATNAMA REFORMNAMA REFORMTHE NEW METHE NEW MESETH COACHSETH COACHSTUDIO ASSASSTUDIO ASSASCMG SPORTS CLUB ONE MONTCMG SPORTS CLUB ONE MONTFIT 14FIT 14FITNESS GAITE MONTPARNASFITNESS GAITE MONTPARNAS© OpenStreetMap contributors
89 gym floors, 35 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name
FRAMEWORK — trades as LA PLUME AIR CLUB
Form
SAS
SIREN
842710394 · SIRET 84271039400052
Capital
€1,000
Registered
2018-10-01 · 3 establishments open
Président
Maryse Francoise CUVELIER

Filed position — INPI keyed accounts

Years filed
2 — 2023 to 2024
Confidentiality
income statement withheld: 2024, 2023

Filed accounts — every year on file; one filing covers all 3 establishments

Company figures, not the club’s. EBITDA from the filed income statement, rent inside external charges; red marks negative equity or a loss.
YearRevenueEBITDAmargin OperatingNetEquityFin. debt CashStaff costExt. chargesFTE
2024 simpl. income statement withheld — Partiellement confidentiel €167,989 —€55,093 — — 1
2023 simpl. income statement withheld — Partiellement confidentiel €127,656 —€107,562 — — 1

Registry notices — 1 on file at the greffe, newest first

2018-10-01 Le siège social est fixé au domicile du représentant légal, en application de l'alinéa 1 de l'article L123-11-1 du code… Le siège social est fixé au domicile du représentant légal, en application de l'alinéa 1 de l'article L123-11-1 du code de commerce.
The greffe's wording, unedited. Insolvency notices are marked red, equity and security notices amber, ordinary filings grey.

Strengths & weaknesses — by weighted effect

▲ Catchment 100 — 161,599 aged 18-64 + 284,518 workers = 446,117 over 12.57 km2 = 35,501/km2
▲ Capture 79 — 2,120 residents + 1,925 workers, demand within 500 m against every competitor within 3 km
▲ Saturation 84 — 1 club / 11,182 residents = 8.94 per 100k against 11.01 nationally
▼ Competition 17 — 44 genuine gym floors and 18 other sports sites within 2 km, weighted by substitutability and price tier

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 100
weight 20%
 500 m 22,714 people 99 6,446 aged 18-64 + 16,268 workers = 22,714 over 0.79 km2 = 28,921/km2
2 km 446,117 people 100 161,599 aged 18-64 + 284,518 workers = 446,117 over 12.57 km2 = 35,501/km2
Competition 17
weight 15%
 500 m 1.60 wt 41 1 genuine gym floor and 2 other sports sites within 500 m, weighted by substitutability and price tier
2 km 43.50 wt 0 44 genuine gym floors and 18 other sports sites within 2 km, weighted by substitutability and price tier
Capture 79
weight 20%
 500 m 4,046 people 88 2,120 residents + 1,925 workers, demand within 500 m against every competitor within 3 km
2 km 8,685 people 73 4,503 residents + 4,182 workers, demand within 2 km against every competitor within 3 km
Saturation 84
weight 15%
 500 m LQ 0.81 100 1 club / 11,182 residents = 8.94 per 100k against 11.01 nationally
2 km LQ 1.53 74 44 clubs / 261,761 residents = 16.81 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 100
weight 10%
 500 m 1.84× 100 41,260 EUR against 22,380 nationally, median of 8 IRIS within 500 m
2 km 1.59× 100 35,475 EUR against 22,380 nationally, median of 148 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m1 2 1.60
500 m – 1 km9 3 9.25
1 – 2 km35 13 33.35
2 – 3 km44 17 43.91
Within 3 km89 35 91.9 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 89 gym floors and 35 other sports sites weigh 91.9, not 124.

Gym floors, within 500 m — 1

0.24 CLUB ANESTHESIE REANIMATION OBSTETRIQUE

Gym floors, 500 m – 1 km — 9

0.52 NAMA REFORM
0.54 THE NEW ME The New Me
0.6 SETH COACH
0.83 STUDIO ASSAS
0.91 CMG SPORTS CLUB ONE MONTPARNASSE Cercles de la Forme / CMG Sports Club
0.94 FIT 14
0.96 FITNESS GAITE MONTPARNASSE, FITNESS MONTPARNASSE
0.97 BODYHIT Bodyhit
0.98 KEEP COOL Keepcool

Gym floors, 1 – 2 km — 35

1.02 ORIGIN FITNESS CLUB
1.02 L'ARBRE VERT (AV)
1.17 JCH FITNESS
1.24 Cercles de la Forme Cherche Midi Cercles de la Forme / CMG Sports Club
1.24 SORE
1.25 CLUB SPORTIF ET LOISIRS DE LA GENDARMERIE - MONGE (CSLG - MONGE)
1.25 LE TIGRE RIVE GAUCHE
1.25 LOW AND CO
1.26 BASIC-FIT FRANCE Basic-Fit
1.28 BASIC FIT Basic-Fit
1.29 LYF STUFIO
1.34 DYNAMO DYNAMO
1.34 NEONESS Neoness
1.39 FORM DEVELOPPEMENT
1.41 NEONESS Neoness
1.43 SAS O&CO
1.43 KEEPCOOL Keepcool
1.43 STUDIO 88 RIVE GAUCHE
1.51 LSDT ALESIA
1.51 SL FIT TWO
1.53 ASSOCIATION MIEUX VIVRE AVEC SON CORPS
1.56 BODYHIT Bodyhit
1.58 NEONESS Neoness
1.59 RITUEL
1.62 MAGIC FORM PARIS 13 Magic Form
1.65 FITNESS PARK ALESIA Fitness Park
1.67 BODYHIT Bodyhit
1.71 CHAMPION SPIRIT
1.72 ESPACE
1.82 NEONESS Neoness
1.91 SARCELLES FITNESS
1.92 P14 FIT
1.95 PANTHEON DE LA FORME
1.96 Cercles de la Forme Tolbiac Cercles de la Forme / CMG Sports Club
1.98 JEEN

Gym floors, 2 – 3 km — 44

2.04 STUDIO COACH IN
2.15 CERCLES DE LA FORME BRUNE Cercles de la Forme / CMG Sports Club
2.3 BASIC FIT Basic-Fit
2.32 SOBER
2.33 GAMBETTE STUDIO
2.34 THE NEW ME
2.35 MY BIG BANG My Big Bang
2.44 CROSSFIT (LICENSED BOX) CrossFit (licensed box)
2.45 IN SHAPE FITNESS
2.46 EASYGYM EasyGym
2.48 REFORM.
2.51 AMAZONIA Keepcool
2.53 BODYHIT Bodyhit
2.54 BODYHIT Bodyhit
2.58 THE NEW ME The New Me
2.6 SPORT FIT
2.6 SPORT ET CULTURE A L'ASSEMBLEE NATIONALE
2.62 THE NEW ME The New Me
2.63 CERCLES DE LA FORME BERCY Cercles de la Forme / CMG Sports Club
2.63 DYNAMO
2.65 10H10 CLUB
2.66 KEEP COOL Keepcool
2.66 FITNESS BUCK
2.68 PUNCH
2.68 OPERA
2.68 BF CONVENTION
2.71 LES CERCLES DE LA FORME Cercles de la Forme / CMG Sports Club
2.72 LMM STAR-T PARIS
2.73 CARBONNE OPERA
2.74 WITHOUT WEAKNESS
2.75 FITNESS PARK SUCCURSALES Fitness Park
2.8 SAS MODERN CAVEMEN
2.81 THE NEW ME The New Me
2.83 80 DEGRES SAUNA CLUB
2.86 RITM RITM
2.88 PLATINIUM
2.88 CMG GRENELLE
2.9 BODYHIT Bodyhit
2.9 SUNCITY ; MOONCITY L ECLIPSE
2.91 BLUE MARINE
2.95 FITNESS PARK PARIS BASTILLE Fitness Park
2.96 MARAGA
2.98 PAIN STUDIO
2.99 FITNESS PARK Fitness Park

Other sports sites — 35 within 3 km, discounted by activity

0.21 CENTRE SPORTIF UNIVERSITAIRE JEAN SARRAILH (CROUS) Multi-sport Complex
0.24 HOPITAL COCHIN - SALLES DE SPORTS APSAP Other / Unclassified
0.73 ECOLE NORMALE SUPERIEURE Other / Unclassified
0.93 TENNIS CLUB BERANGER Tennis
0.94 BROOKLYN FITBOXING Boxing / Martial Arts
1.11 LYCEE SAINT LOUIS Other / Unclassified
1.15 LYCEE HENRI IV Other / Unclassified
1.25 CASERNE MONGE Other / Unclassified
1.36 LE SPA AKASHA DE L'HOTEL LUTETIA Wellness / Spa / Recovery
1.51 IMRA STUDIO PARIS Pilates
1.58 UNIVERSITE PARIS CITE (FACULTE DE NECKER ) Other / Unclassified
1.59 ESPACE SPORTIF PONTOISE Multi-sport Complex
1.59 SOC LES PISCINES DE FRANCE Swimming / Aquatic
1.65 PAPA S RIAN S RUGBY-CLUB Rugby
1.8 TENNIS CLUB PLAISANCE 75 Tennis
1.9 PISCINE MUNICIPALE DE LA BUTTES AUX CAILLES Swimming / Aquatic
1.95 Université PARIS VI - CENTRE SPORTIF JEAN TALBOT Multi-sport Complex
1.95 I LOVE PILATES Pilates
2.14 PISCINE ELISABETH Swimming / Aquatic
2.15 ASPTT PARIS - ESPACE SPORTIF BRUNE Multi-sport Complex
2.17 CLIMBING ATIR Climbing
2.23 CITE INTERNATIONALE UNIVERSITAIRE DE PARIS Other / Unclassified
2.27 INTENSIVE DANSE Dance / Group Fitness Studio
2.27 CAISSE DES DEPOTS - U.S.A.C Other / Unclassified
2.34 FEDERATION FRANCAISE DE JUDO Boxing / Martial Arts
2.38 CASERNE KELLERMANN Other / Unclassified
2.46 PADEL MANA Padel
2.47 PADEL PISTES Padel
2.51 CROSSFIT LUTECE CrossFit / Functional Training
2.52 STADE CHARLETY Multi-sport Complex
2.56 ECE CORPORATION Pilates
2.56 PADEL TO THE FUTURE Padel
2.6 ASSOCIATION SPORTIVE ET CULTURELLE DE L'ASSEMBLEE NATIONALE Other / Unclassified
2.62 SAS PUGIL INVEST Boxing / Martial Arts
2.63 GYMNASE BERCY A.S.P.T.T Multi-sport Complex

Competition since opening — gyms within 1 km, by the year they opened

16 when it opened, 2026-09-15 → 16 today, 0 arrived since
16 rival(s) within 1 km when this club opened, 16 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 7 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Port Royal — 165 m
Nearest bus
Campagne Première — 65 m
Counted footfall
PORT-ROYAL — 162 m, 3,080,627 validations a year (RATP)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 11,182 14,237 44.8 6,446 58%
1.0 km 49,621 15,795 43.8 29,710 60%
2.0 km 261,761 20,830 42.9 161,599 62%
3.0 km 551,316 19,499 42.2 344,299 62%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–38,5883%
4–54,0822%
6–1010,9844%
11–1717,1487%
18–2419,7498%
25–3960,81123%
40–5449,05919%
55–6431,98012%
65–7941,31616%
80+17,7177%
Working-age brackets in blue. 261,433 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€40,240 a year, per consumption unit
Poorest tenth
below €15,300
Richest tenth
above €102,520
Spread
×6.7 between them · Gini 0.411
Poverty rate
7.0% of households below 60% of the national median
Published at iris level (IRIS 751145310). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
FRAMEWORK
SIREN
842710394 the company
SIRET
84271039400052 this establishment
Company founded
2018-11-01
This site opened
2026-09-15
Activity code
93.11Z
Head office
no — a secondary establishment
Employees
Unknown / non-employer
Sources
sirene
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 04:29 UTC · siret:84271039400052
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.