Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2025-03-11
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
50.65592, 2.41985
Within 3 km — gym floors filled, other sports hollow
2 gym floors, 0 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Competition100— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Income59— 21,870 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▼Capture0— 69 residents + 40 workers, demand within 500 m against every competitor within 3 km
▼Catchment0— 44 aged 18-64 + 40 workers = 84 over 0.79 km2 = 106/km2
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment0
weight 20%
500 m
84 people
0
44 aged 18-64 + 40 workers = 84 over 0.79 km2 = 106/km2
2 km
1,481 people
0
973 aged 18-64 + 508 workers = 1,481 over 12.57 km2 = 118/km2
Competition100
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture0
weight 20%
500 m
108 people
0
69 residents + 40 workers, demand within 500 m against every competitor within 3 km
2 km
1,195 people
0
1,016 residents + 179 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 70 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 128.9 LQ
2 km
not measured
—
catchment of 1,607 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 5.7 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income59
weight 10%
500 m
0.98×
59
21,870 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
0.98×
59
21,870 EUR against 22,380 nationally, median of 1 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
0
0
—
2 – 3 km
2
0
1.40
Within 3 km
2
0
1.4 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 2 gym floors and
0 other sports sites weigh 1.4, not
2.
Gym floors, 2 – 3 km — 2
2.33DEFI'T
2.52BASIC FIT
Basic-Fit
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2025-03-11→1today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Thiennes — 3780 m
Nearest bus
BOESEGHEM - Eglise — 1452 m
Counted footfall
Thiennes — 3780 m,
248 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
70
89
38.5
44
62%
1.0 km
190
60
37.3
113
59%
2.0 km
1,607
128
41.5
973
60%
3.0 km
8,586
304
41.3
5,093
59%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–3724%
4–5402%
6–101057%
11–171379%
18–241147%
25–3930619%
40–5429318%
55–6426016%
65–7920313%
80+765%
Working-age brackets in blue. 1,607 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€21,870 a year, per consumption unit
Poorest tenth
below €12,920
Richest tenth
above €35,920
Spread
×2.8 between them
· Gini 0.249
Poverty rate
15.0% of households below 60% of the national median
Published at iris level (IRIS 620140104).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
SPL TOURISME EN PAYS DE SAINT OMER
SIREN
850034885 the company
SIRET
85003488500051 this establishment
Company founded
2019-05-01
This site opened
2025-03-11
Activity code
93.11Z
Head office
no — a secondary establishment
Employees
Unknown / non-employer
Sources
sirene
Officers — company representatives on file
Patrick BEDAGUE (Président du conseil d’administration)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 13:09 UTC · siret:85003488500051 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.