Site report · Magic Form

MAGIC FORM

36 RUE MILFORD HAVEN 10100 ROMILLY-SUR-SEINE · Grand Est
56.8
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.
Procédure collective
Par jugement en date du 16/12/2025, le tribunal de commerce de Troyes a prononcé le renouvellement de la période… 2025-12-16
Par jugement en date du 16/12/2025, le tribunal de commerce de Troyes a prononcé le renouvellement de la période d'observation pour une durée 6 mois jusqu'au 17/06/2026.
Greffe notice on ATHLETIC FORME, SIREN 851775742 — every notice on file is listed below.

The site

Opened
2019-06-20
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.50656, 3.71431

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmHB FORMEHB FORME© OpenStreetMap contributors
1 gym floors, 1 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name
ATHLETIC FORME — trades as MAGIC FORM
Form
SARL
SIREN
851775742 · SIRET 85177574200014
Capital
€30,000
Registered
2019-06-20
Gérant
Cyril Jean-Pierre Walter OULMI

Filed position — INPI keyed accounts

Years filed
never filed — a non-filer; the deal figures below are the only numbers there are
Confidentiality
—

Registry notices — 3 on file at the greffe, newest first

2025-12-16 Par jugement en date du 16/12/2025, le tribunal de commerce de Troyes a prononcé le renouvellement de la période… Par jugement en date du 16/12/2025, le tribunal de commerce de Troyes a prononcé le renouvellement de la période d'observation pour une durée 6 mois jusqu'au 17/06/2026.
2025-10-28 En date du 28/10/2025, le tribunal de commerce de Troyes a nommé le SELARL CARDON & BORTOLUS en la personne de Maître… En date du 28/10/2025, le tribunal de commerce de Troyes a nommé le SELARL CARDON & BORTOLUS en la personne de Maître Alexandre BORTOLUS - 12, rue du Ravelin - 10000 Troyes en qualité d’administrateur judiciaire avec mission d'assister le débiteur pour...
2025-06-17 Par jugement en date du 17/06/2025, le tribunal de commerce de Troyes a prononcé l'ouverture d'une procédure de… Par jugement en date du 17/06/2025, le tribunal de commerce de Troyes a prononcé l'ouverture d'une procédure de redressement judiciaire à l'égard de la société ATHLETIC FORME (SARL) avec une période d'observation de 6 mois jusqu'au 17/12/2025 et a désigné...
The greffe's wording, unedited. Insolvency notices are marked red, equity and security notices amber, ordinary filings grey.

Strengths & weaknesses — by weighted effect

▲ Saturation 100 — 1 club / 12,778 residents = 7.83 per 100k against 11.01 nationally
▲ Competition 87 — 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲ Capture 51 — 561 residents + 223 workers, demand within 500 m against every competitor within 3 km
▼ Income 8 — 17,610 EUR against 22,380 nationally, median of 3 IRIS within 2 km
▼ Catchment 32 — 376 aged 18-64 + 340 workers = 716 over 0.79 km2 = 912/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 32
weight 20%
 500 m 716 people 29 376 aged 18-64 + 340 workers = 716 over 0.79 km2 = 912/km2
2 km 10,530 people 34 6,810 aged 18-64 + 3,720 workers = 10,530 over 12.57 km2 = 838/km2
Competition 87
weight 15%
 500 m 0.00 wt 100 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 1.20 wt 78 1 genuine gym floor and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture 51
weight 20%
 500 m 784 people 39 561 residents + 223 workers, demand within 500 m against every competitor within 3 km
2 km 6,126 people 58 4,738 residents + 1,388 workers, demand within 2 km against every competitor within 3 km
Saturation 100
weight 15%
 500 m not measured — catchment of 728 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 12.5 LQ
2 km LQ 0.71 100 1 club / 12,778 residents = 7.83 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 8
weight 10%
 500 m 0.86× 21 19,330 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 0.79× 0 17,610 EUR against 22,380 nationally, median of 3 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 0 —
500 m – 1 km1 0 1.00
1 – 2 km0 1 0.20
2 – 3 km0 0 —
Within 3 km1 1 1.2 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 1 gym floors and 1 other sports sites weigh 1.2, not 2.

Gym floors, 500 m – 1 km — 1

0.56 HB FORME

Other sports sites — 1 within 3 km, discounted by activity

1.4 Dojo ASFR Boxing / Martial Arts

Competition since opening — gyms within 1 km, by the year they opened

1 when it opened, 2019-06-20 → 2 today, 1 arrived since
2026+1
1 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 2 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Romilly-sur-Seine — 1388 m
Nearest bus
ROMILLY-SUR-SEINE - HOPITAL — 1013 m
Counted footfall
Romilly-sur-Seine — 1388 m, 470,006 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 728 927 45.7 376 52%
1.0 km 4,648 1,480 43.2 2,404 52%
2.0 km 12,778 1,017 42.5 6,810 53%
3.0 km 14,851 525 43 7,924 53%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–35504%
4–53263%
6–108637%
11–171,29010%
18–249137%
25–392,05616%
40–542,30818%
55–641,53212%
65–792,11817%
80+8106%
Working-age brackets in blue. 12,766 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€19,330 a year, per consumption unit
Poorest tenth
below €10,850
Richest tenth
above €30,450
Spread
×2.8 between them · Gini 0.233
Poverty rate
23.0% of households below 60% of the national median
Published at iris level (IRIS 103230202). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
ATHLETIC FORME (MAGIC FORM)
SIREN
851775742 the company
SIRET
85177574200014 this establishment
Company founded
2019-06-20
This site opened
2019-06-20
Activity code
93.11Z
Head office
yes — this is the registered siège
Employees
1-2
Sources
sirene

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.

Legal filings — BODACC, the official French business gazette

2026-04-30
Procédures collectives (Avis initial)
2025-09-25
Dépôts des comptes (Avis initial)
2025-06-26
Procédures collectives (Avis initial)
2024-10-17
Dépôts des comptes (Avis initial)
2024-10-17
Dépôts des comptes (Avis initial)
2024-10-17
Dépôts des comptes (Avis initial)
2021-10-27
Dépôts des comptes (Avis initial)
2021-03-05
Dépôts des comptes (Avis initial)
2019-09-20
Immatriculations (Avis initial)
2019-08-14
Ventes et cessions (Avis initial)
2019-06-28
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a pledge over the business would appear here too, and none does unless it is listed above.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:24 UTC · siret:85177574200014
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.