Site report

LA SALLE

9 RUE DE LA MERCERIE 14500 VIRE-NORMANDIE · Normandie
—
/ 100
Not Scored
Location only — excludes rent, fit-out, lease terms and the price of the business.
Procédure collective
LIQUIDATION JUDICIAIRE SIMPLIFIEE, Liquidateur : Maître Judith DOUTRESSOULLE - 77, rue de Bernières - 14000 Caen, date… 2024-05-31
LIQUIDATION JUDICIAIRE SIMPLIFIEE, Liquidateur : Maître Judith DOUTRESSOULLE - 77, rue de Bernières - 14000 Caen, date de cessation des paiements : 24/05/2024, poursuite d’activité :jusqu'au 15/06/2024, Jugement du Tribunal de Commerce de Caen du 29/05/2024.
Greffe notice on BERTY FIT, SIREN 852654458 — every notice on file is listed below.

The site

Opened
2021-09-27
Activity
Traditional Gym / Fitness Club
Status
active
Coordinates
48.84700, -0.87899

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmPLANETE FITNESSPLANETE FITNESSEH ! MY SPORTEH ! MY SPORTBASIC FITBASIC FIT© OpenStreetMap contributors
3 gym floors, 2 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name
BERTY FIT — trades as LA SALLE
Form
SARL · sole shareholder
SIREN
852654458 · SIRET 85265445800029
Capital
€35,000
Registered
2019-07-22
Gérant
Bertrand Jean BESNEHARD

Filed position — INPI keyed accounts

Years filed
never filed — a non-filer; the deal figures below are the only numbers there are
Confidentiality
—

Registry notices — 2 on file at the greffe, newest first

2024-05-31 LIQUIDATION JUDICIAIRE SIMPLIFIEE, Liquidateur : Maître Judith DOUTRESSOULLE - 77, rue de Bernières - 14000 Caen, date… LIQUIDATION JUDICIAIRE SIMPLIFIEE, Liquidateur : Maître Judith DOUTRESSOULLE - 77, rue de Bernières - 14000 Caen, date de cessation des paiements : 24/05/2024, poursuite d’activité :jusqu'au 15/06/2024, Jugement du Tribunal de Commerce de Caen du 29/05/2024.
2021-10-12 Continuation de la société malgré un actif net devenu inférieur à la moitié du capital social. Décision du 26/06/2021
The greffe's wording, unedited. Insolvency notices are marked red, equity and security notices amber, ordinary filings grey.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m1 0 1.00
500 m – 1 km0 2 0.40
1 – 2 km2 0 1.40
2 – 3 km0 0 —
Within 3 km3 2 2.8 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 3 gym floors and 2 other sports sites weigh 2.8, not 5.

Gym floors, within 500 m — 1

0.0 PLANETE FITNESS Planete Fitness

Gym floors, 1 – 2 km — 2

1.0 EH ! MY SPORT
1.29 BASIC FIT Basic-Fit

Other sports sites — 2 within 3 km, discounted by activity

0.87 AQUAVIRE 14 Swimming / Aquatic
0.97 Lycée Jean Mermoz Other / Unclassified

Competition since opening — gyms within 1 km, by the year they opened

2 when it opened, 2021-09-27 → 5 today, 3 arrived since
2022+1
2024+1
2026+1
2 rival(s) within 1 km when this club opened, 5 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 2 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Vire — 296 m
Nearest bus
Rue Guy Degrenne (France Travail) — 125 m
Counted footfall
Vire — 296 m, 100,571 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 844 1,075 50.9 420 50%
1.0 km 4,672 1,487 49.6 2,398 51%
2.0 km 9,942 791 50 5,281 53%
3.0 km 12,132 429 49.7 6,522 54%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–32472%
4–51441%
6–104344%
11–177928%
18–248408%
25–391,36314%
40–541,72017%
55–641,35814%
65–791,96420%
80+1,07711%
Working-age brackets in blue. 9,940 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€20,140 a year, per consumption unit
Poorest tenth
below €11,490
Richest tenth
above €31,010
Spread
×2.7 between them · Gini 0.241
Poverty rate
17.0% of households below 60% of the national median
Published at iris level (IRIS 147620103). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
BERTY FIT (LA SALLE)
SIREN
852654458 the company
SIRET
85265445800029 this establishment
Company founded
2019-07-19
This site opened
2021-09-27
Activity code
93.11Z
Head office
yes — this is the registered siège
Employees
1-2
Sources
sirene

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.

Legal filings — BODACC, the official French business gazette

2024-06-06
Procédures collectives (Avis initial)
2024-05-14
Dépôts des comptes (Avis initial)
2023-06-06
Dépôts des comptes (Avis initial)
2022-04-06
Dépôts des comptes (Avis initial)
2021-09-21
Dépôts des comptes (Avis initial)
2019-10-13
Ventes et cessions (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a pledge over the business would appear here too, and none does unless it is listed above.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Generated 18 October 2026, 05:25 UTC · siret:85265445800029
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.