Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2019-11-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.62552, 4.96978
Within 3 km — gym floors filled, other sports hollow
2 gym floors, 3 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
PROJECT FITNESS
Form
SAS · sole shareholder
SIREN
878871466 · SIRET 87887146600016
Capital
€5,000
Registered
2019-11-13
Président
Ali EL HAOUTI
Autre
Joseph PAQUET
Filed position — INPI keyed accounts
Years filed
5
— 2020 to 2024
Revenue 2024
€113,800 · EBITDA €4,836 4%
Equity
€-9,047— negative: liabilities exceed assets
Financial debt
€110,244 · cash €17,989
Debt falling due
€92,041 within a year · €46,546 in one to five
2024
Confidentiality
income statement withheld: 2022, 2021, 2020
Filed accounts — every year on file
Company figures, not the club’s. EBITDA from the filed income statement, rent inside external charges; red marks negative equity or a loss.
Year
Revenue
EBITDA
margin
Operating
Net
Equity
Fin. debt
Cash
Staff cost
Ext. charges
FTE
2024
€113,800
€4,836
4%
€-18,963
€4,698
€-9,047
€110,244
€17,989
€35,390
€72,307
1
2023
€149,172
€32,681
22%
€8,054
€2,257
€-5,128
€138,788
€37,866
€38,472
€75,930
1
2022
income statement withheld — Partiellement confidentiel
€-16,002
€165,371
€37,047
—
—
—
2021
income statement withheld — Partiellement confidentiel
€-30,700
€189,671
€33,553
—
—
—
2020
income statement withheld — Partiellement confidentiel
€-33,720
€203,973
€38,057
—
—
—
Strengths & weaknesses — by weighted effect
▲Saturation100— 1 club / 10,690 residents = 9.35 per 100k against 11.01 nationally
▲Competition94— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▼Catchment26— 48 aged 18-64 + 318 workers = 367 over 0.79 km2 = 467/km2
▼Income25— 18,720 EUR against 22,380 nationally, median of 5 IRIS within 2 km
▼Capture40— 92 residents + 302 workers, demand within 500 m against every competitor within 3 km
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment26
weight 20%
500 m
367 people
16
48 aged 18-64 + 318 workers = 367 over 0.79 km2 = 467/km2
2 km
9,341 people
32
5,832 aged 18-64 + 3,509 workers = 9,341 over 12.57 km2 = 743/km2
Competition94
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
0.40 wt
91
1 genuine gym floor and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture40
weight 20%
500 m
395 people
19
92 residents + 302 workers, demand within 500 m against every competitor within 3 km
2 km
5,631 people
55
4,300 residents + 1,331 workers, demand within 2 km against every competitor within 3 km
Saturation100
weight 15%
500 m
not measured
—
catchment of 98 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 93.2 LQ
2 km
LQ 0.85
100
1 club / 10,690 residents = 9.35 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income25
weight 10%
500 m
0.93×
44
20,850 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
0.84×
12
18,720 EUR against 22,380 nationally, median of 5 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
1
0
0.40
2 – 3 km
1
3
1.45
Within 3 km
2
3
1.8 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 2 gym floors and
3 other sports sites weigh 1.8, not
5.
Gym floors, 1 – 2 km — 1
1.35BASIC FIT
Basic-Fit
Gym floors, 2 – 3 km — 1
2.34T2 Gym
Other sports sites — 3 within 3 km, discounted by activity
2.09GYMNASE JEAN MOULIN
Multi-sport Complex
2.29Piscine la Presqu'Île de Saint-Dizier
Swimming / Aquatic
2.67ONE SHOT PADEL
Padel
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2019-11-01→1today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Saint-Dizier — 2476 m
Nearest bus
Saint-Dizier Saint-Amand — 156 m
Counted footfall
Saint-Dizier — 2476 m,
229,213 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
98
125
60.2
48
49%
1.0 km
2,127
677
54.3
1,088
51%
2.0 km
10,690
851
46.3
5,832
55%
3.0 km
19,958
706
46.4
10,978
55%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–33924%
4–52262%
6–106196%
11–179068%
18–247577%
25–391,67716%
40–541,82817%
55–641,57015%
65–791,91518%
80+7937%
Working-age brackets in blue. 10,682 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€20,960 a year, per consumption unit
Poorest tenth
below €11,800
Richest tenth
above €31,290
Spread
×2.7 between them
· Gini 0.211
Poverty rate
13.0% of households below 60% of the national median
Published at iris level (IRIS 524480401).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
PROJECT FITNESS (PROJECT FITNESS)
SIREN
878871466 the company
SIRET
87887146600016 this establishment
Company founded
2019-11-01
This site opened
2019-11-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
3-5
Sources
sirene
Legal filings — BODACC, the official French business gazette
2025-09-19
Dépôts des comptes (Avis initial)
2024-08-21
Dépôts des comptes (Avis initial)
2023-10-18
Dépôts des comptes (Avis initial)
2022-08-18
Dépôts des comptes (Avis initial)
2022-05-18
Dépôts des comptes (Avis initial)
2019-11-21
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 05:25 UTC · siret:87887146600016 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.