Site report · Liberty Gym

LIBERTY GYM

9 C RUE DE L'ILL 68350 BRUNSTATT-DIDENHEIM · Grand Est
66.5
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2020-04-24
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
47.72882, 7.31912

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmPOLE SPORT ET JEUNESSEPOLE SPORT ET JEUNESSECROSSFIT (LICENSED BOX)CROSSFIT (LICENSED BOX)FITNESS PARKFITNESS PARKERA MULHOUSEERA MULHOUSELA PLACE FITNESSLA PLACE FITNESSESPACE LADYESPACE LADYBASIC FITBASIC FITBASIC FITBASIC FIT© OpenStreetMap contributors
8 gym floors, 6 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Saturation 100 — 0 clubs / 33,162 residents = 0.00 per 100k against 11.01 nationally
▲ Competition 85 — 0 genuine gym floors and 3 other sports sites within 2 km, weighted by substitutability and price tier
▲ Capture 61 — 6,758 residents + 2,100 workers, demand within 2 km against every competitor within 3 km
▼ Income 33 — 17,805 EUR against 22,380 nationally, median of 14 IRIS within 2 km

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 50
weight 20%
 500 m 1,416 people 43 607 aged 18-64 + 808 workers = 1,416 over 0.79 km2 = 1,803/km2
2 km 31,419 people 55 19,003 aged 18-64 + 12,416 workers = 31,419 over 12.57 km2 = 2,500/km2
Competition 85
weight 15%
 500 m 0.30 wt 84 0 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km 0.70 wt 85 0 genuine gym floors and 3 other sports sites within 2 km, weighted by substitutability and price tier
Capture 61
weight 20%
 500 m 832 people 41 805 residents + 26 workers, demand within 500 m against every competitor within 3 km
2 km 8,858 people 74 6,758 residents + 2,100 workers, demand within 2 km against every competitor within 3 km
Saturation 100
weight 15%
 500 m not measured — catchment of 1,043 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 8.7 LQ
2 km LQ 0.00 100 0 clubs / 33,162 residents = 0.00 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 33
weight 10%
 500 m 1.05× 82 23,440 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 0.80× 0 17,805 EUR against 22,380 nationally, median of 14 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m0 1 0.30
500 m – 1 km0 2 0.40
1 – 2 km1 0 1.00
2 – 3 km7 3 5.51
Within 3 km8 6 7.2 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 8 gym floors and 6 other sports sites weigh 7.2, not 14.

Gym floors, 1 – 2 km — 1

1.06 POLE SPORT ET JEUNESSE

Gym floors, 2 – 3 km — 7

2.16 CROSSFIT (LICENSED BOX) CrossFit (licensed box)
2.19 FITNESS PARK Fitness Park
2.19 ERA MULHOUSE
2.45 LA PLACE FITNESS
2.71 ESPACE LADY
2.81 BASIC FIT Basic-Fit
2.87 BASIC FIT Basic-Fit

Other sports sites — 6 within 3 km, discounted by activity

0.47 Centre Sportif Régional Alsace Multi-sport Complex
0.74 Centre d'entraînement de formation à la natation et au haut niveau Swimming / Aquatic
0.97 Gymnase Universitaire Multi-sport Complex
2.4 CLIMBING MULHOUSE CENTER (C M C) Climbing
2.53 CROSSFIT MULHOUSE FACTORY CrossFit / Functional Training
2.79 Lycée Albert Schweitzer Other / Unclassified

Competition since opening — gyms within 1 km, by the year they opened

1 when it opened, 2020-04-24 → 1 today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 3 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest tram
UNIVERSITE — 600 m
Nearest bus
HIRONDELLES — 198 m
Counted footfall
Mulhouse Dornach — 2169 m, 253,994 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 1,043 1,328 43.4 607 58%
1.0 km 5,629 1,792 45.6 3,290 58%
2.0 km 33,162 2,639 40 19,003 57%
3.0 km 65,425 2,314 39.7 37,842 58%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–31,4574%
4–58723%
6–102,3247%
11–173,29810%
18–242,6228%
25–395,97218%
40–546,38419%
55–644,02612%
65–794,45613%
80+1,6715%
Working-age brackets in blue. 33,081 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€29,070 a year, per consumption unit
Poorest tenth
below €14,480
Richest tenth
above €59,920
Spread
×4.1 between them · Gini 0.33
Poverty rate
9.0% of households below 60% of the national median
Published at iris level (IRIS 680560102). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
FITFORME
SIREN
883049454 the company
SIRET
88304945400019 this establishment
Company founded
2020-04-24
This site opened
2020-04-24
Activity code
93.12Z
Head office
yes — this is the registered siège
Employees
1-2
Sources
brand_site

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:25 UTC · siret:88304945400019
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.