24 RUE DE LIMARE 45000 ORLEANS · Centre-Val de Loire
58.8
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2020-10-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
47.90350, 1.89873
Within 3 km — gym floors filled, other sports hollow
17 gym floors, 8 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
PHOENIX— trades as CROSSFIT (LICENSED BOX)
Form
SARL
SIREN
889374047 · SIRET 88937404700013
Capital
€3,000
Registered
2020-09-28
Gérant
Alexandre Francois Victor BADAIRE
Gérant
Gregory Jean-Pierre Marcel Michel HAYET
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Catchment78— 4,504 aged 18-64 + 6,006 workers = 10,510 over 0.79 km2 = 13,381/km2
▲Income84— 23,570 EUR against 22,380 nationally, median of 1 IRIS within 500 m
▲Capture63— 1,361 residents + 696 workers, demand within 500 m against every competitor within 3 km
▼Competition19— 3 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment78
weight 20%
500 m
10,510 people
83
4,504 aged 18-64 + 6,006 workers = 10,510 over 0.79 km2 = 13,381/km2
2 km
83,466 people
74
40,179 aged 18-64 + 43,287 workers = 83,466 over 12.57 km2 = 6,642/km2
Competition19
weight 15%
500 m
3.16 wt
13
3 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km
14.56 wt
24
14 genuine gym floors and 5 other sports sites within 2 km, weighted by substitutability and price tier
Capture63
weight 20%
500 m
2,057 people
68
1,361 residents + 696 workers, demand within 500 m against every competitor within 3 km
2 km
6,283 people
60
4,081 residents + 2,202 workers, demand within 2 km against every competitor within 3 km
Saturation51
weight 15%
500 m
not measured
—
catchment of 6,677 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.4 LQ
2 km
LQ 1.98
51
14 clubs / 64,231 residents = 21.80 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income84
weight 10%
500 m
1.05×
84
23,570 EUR against 22,380 nationally, median of 1 IRIS within 500 m
2 km
1.05×
84
23,555 EUR against 22,380 nationally, median of 24 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
3
1
3.16
500 m – 1 km
7
1
7.30
1 – 2 km
4
3
4.10
2 – 3 km
3
3
2.76
Within 3 km
17
8
17.3 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 17 gym floors and
8 other sports sites weigh 17.3, not
25.
Gym floors, within 500 m — 3
0.3ON AIR
On Air
0.31SCOCENTRE (SPORT CLUB ORLEANS CENTRE)
0.38PATINOIRE D'ORLEANS
Gym floors, 500 m – 1 km — 7
0.56THE NEW ME
The New Me
0.66CSC ORLEANS
0.66LIFE STUDIO
0.7KC ORLEANS CENTRE
0.75BR FORM FITNESS
0.77JV STUDIO SPORT & SANTE
0.8KEEP COOL
Keepcool
Gym floors, 1 – 2 km — 4
1.02BODYHIT
Bodyhit
1.52ZONASUL GYM
1.72BASIC FIT
Basic-Fit
1.73MC FIT
Gym floors, 2 – 3 km — 3
2.17FITNESS PARK
Fitness Park
2.37BASIC FIT II
Basic-Fit
2.62SCORLEANS
Other sports sites — 8 within 3 km, discounted by activity
0.1CROSSFIT LIGERIS
CrossFit / Functional Training
0.89LYCEE BEANJAMIN FRANKLIN
Other / Unclassified
1.15PALAIS DES SPORTS
Multi-sport Complex
1.6Lycée Charles Peguy
Other / Unclassified
1.73SYND INTERCOM BASSIN D'APPRENTISSAGE FIXE NATATION ST JEAN LE BLANC ST DENIS EN VAL (SIBAF)
Swimming / Aquatic
2.78DOJO
Boxing / Martial Arts
2.86LYCEE PROFESSIONNEL ET TECHNOLOGIQUE MARECHAL LECLERC
Other / Unclassified
2.95CROSSFIT ORION
CrossFit / Functional Training
Competition since opening — gyms within 1 km, by the year they opened
6when it opened, 2020-10-01→17today, 11 arrived since
2021+2
2022+1
2023+1
2024+2
2025+4
2026+1
6 rival(s) within 1 km when this club opened, 17 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 2 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest tram
Croix Morin — 209 m
Nearest bus
Les Turbulences — 200 m
Counted footfall
Orléans — 638 m,
5,221,422 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
6,677
8,501
37.9
4,504
68%
1.0 km
22,708
7,228
38.6
14,879
66%
2.0 km
64,231
5,111
38.4
40,179
63%
3.0 km
112,830
3,991
38.8
67,796
60%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–32,7304%
4–51,3142%
6–103,4965%
11–174,7957%
18–246,10210%
25–3915,25224%
40–5412,09919%
55–646,72510%
65–798,11813%
80+3,5786%
Working-age brackets in blue. 64,209 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€23,570 a year, per consumption unit
Poorest tenth
below €10,180
Richest tenth
above €48,780
Spread
×4.8 between them
· Gini 0.35
Poverty rate
18.0% of households below 60% of the national median
Published at iris level (IRIS 452340301).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
PHOENIX
SIREN
889374047 the company
SIRET
88937404700013 this establishment
Company founded
2020-10-01
This site opened
2020-10-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
Legal filings — BODACC, the official French business gazette
2025-08-14
Dépôts des comptes (Avis initial)
2025-08-14
Dépôts des comptes (Avis initial)
2025-08-14
Dépôts des comptes (Avis initial)
2022-10-05
Dépôts des comptes (Avis initial)
2020-10-07
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 05:26 UTC · siret:88937404700013 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.