ZA SAINT-FREDERIC 16 RUE DE LA TILLOLE 64100 BAYONNE · Nouvelle-Aquitaine
52.3
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2021-05-28
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
43.48916, -1.45509
Within 3 km — gym floors filled, other sports hollow
10 gym floors, 6 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
ALEX AND CO— trades as LE CINQUIEME ELEMENT
Form
SAS
SIREN
899827208 · SIRET 89982720800013
Capital
€1,000
Registered
2021-05-31
Président
Sebastien Guy Jean-Pierre ALEX
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Saturation66— 5 clubs / 26,974 residents = 18.54 per 100k against 11.01 nationally
▲Catchment53— 16,738 aged 18-64 + 14,694 workers = 31,433 over 12.57 km2 = 2,501/km2
▲Income55— 21,780 EUR against 22,380 nationally, median of 1 IRIS within 500 m
▼Capture44— 2,137 residents + 1,778 workers, demand within 2 km against every competitor within 3 km
▼Competition47— 5 genuine gym floors and 7 other sports sites within 2 km, weighted by substitutability and price tier
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment53
weight 20%
500 m
2,091 people
51
120 aged 18-64 + 1,971 workers = 2,091 over 0.79 km2 = 2,662/km2
2 km
31,433 people
55
16,738 aged 18-64 + 14,694 workers = 31,433 over 12.57 km2 = 2,501/km2
Competition47
weight 15%
500 m
1.16 wt
53
1 genuine gym floor and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km
6.66 wt
44
5 genuine gym floors and 7 other sports sites within 2 km, weighted by substitutability and price tier
Capture44
weight 20%
500 m
1,148 people
50
75 residents + 1,072 workers, demand within 500 m against every competitor within 3 km
2 km
3,915 people
39
2,137 residents + 1,778 workers, demand within 2 km against every competitor within 3 km
Saturation66
weight 15%
500 m
not measured
—
catchment of 216 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 42.1 LQ
2 km
LQ 1.68
66
5 clubs / 26,974 residents = 18.54 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income55
weight 10%
500 m
0.97×
58
21,780 EUR against 22,380 nationally, median of 1 IRIS within 500 m
2 km
0.96×
53
21,455 EUR against 22,380 nationally, median of 10 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
1
2
1.70
500 m – 1 km
1
0
1.00
1 – 2 km
4
1
3.90
2 – 3 km
4
3
4.20
Within 3 km
10
6
10.8 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 10 gym floors and
6 other sports sites weigh 10.8, not
16.
Gym floors, within 500 m — 1
0.35BAIONA TRAINING
Gym floors, 500 m – 1 km — 1
0.75CLUB ABDO
Gym floors, 1 – 2 km — 4
1.29ELECTRO BIKE
1.39CANCHA
1.65VITA LIBERTE
Vita Liberte
2.0LA LOGE BAYONNE
Gym floors, 2 – 3 km — 4
2.17Salle L'Orange Bleue
L'Orange Bleue
2.52Alliance Forme
2.73FITNESS PARK
Fitness Park
2.85SD COACHING
Other sports sites — 6 within 3 km, discounted by activity
0.15CROSSFIT ESSOR
CrossFit / Functional Training
0.28Tonnerre Club
Traditional Gym / Fitness Club
1.81Salle de fitness La Grange
Traditional Gym / Fitness Club
2.58Salle de fitness Océania Club
Traditional Gym / Fitness Club
2.62Salle de fitness Gym Ocean
Traditional Gym / Fitness Club
2.91Complexe ASPTT Bayonne Côte Basque
Traditional Gym / Fitness Club
Competition since opening — gyms within 1 km, by the year they opened
5when it opened, 2021-05-28→5today, 0 arrived since
5 rival(s) within 1 km when this club opened, 5 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 5 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest rail
Bayonne — 1499 m
Nearest bus
Grand Basque — 206 m
Counted footfall
Bayonne — 1499 m,
1,686,266 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
216
275
51.9
120
56%
1.0 km
6,159
1,960
44
3,780
61%
2.0 km
26,974
2,147
42.3
16,738
62%
3.0 km
45,086
1,595
43.7
27,320
61%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–31,0074%
4–55182%
6–101,3025%
11–171,8797%
18–242,0328%
25–395,91622%
40–545,42420%
55–643,36612%
65–793,91515%
80+1,6126%
Working-age brackets in blue. 26,972 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€21,780 a year, per consumption unit
Poorest tenth
below €11,720
Richest tenth
above €38,070
Spread
×3.2 between them
Poverty rate
17.0% of households below 60% of the national median
Published at commune level (IRIS 641021003).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
ALEX AND CO (LE CINQUIEME ELEMENT)
SIREN
899827208 the company
SIRET
89982720800013 this establishment
Company founded
2021-05-28
This site opened
2021-05-28
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
Legal filings — BODACC, the official French business gazette
2025-09-17
Procédures collectives (Avis initial)
2021-09-01
Ventes et cessions (Avis initial)
2021-06-16
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 21:08 UTC · siret:89982720800013 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.