Site report

BELJAM

9 RUE DE L'ENCLUME 21800 QUETIGNY · Bourgogne-Franche-Comté
36.1
/ 100
Pass
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2021-09-01
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
47.30700, 5.10543

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmA.WAYA.WAYPLANET FORMPLANET FORMFRANCE FITNESSFRANCE FITNESSEMS 21800EMS 21800BASIC FITBASIC FITKeep CoolKeep CoolGFXL DIJONGFXL DIJON© OpenStreetMap contributors
7 gym floors, 6 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name
BELJAM
Form
SAS
SIREN
902181171 · SIRET 90218117100015
Capital
€1,000
Registered
2021-08-10
Président
Eliot JAMAIT
Directeur général
Morgane BELLERON

Filed position — INPI keyed accounts

Years filed
never filed — a non-filer; the deal figures below are the only numbers there are
Confidentiality
—

Strengths & weaknesses — by weighted effect

▲ Income 57 — 22,670 EUR against 22,380 nationally, median of 7 IRIS within 2 km
▼ Saturation 0 — 6 clubs / 14,244 residents = 42.12 per 100k against 11.01 nationally
▼ Capture 39 — 2,731 residents + 1,167 workers, demand within 2 km against every competitor within 3 km
▼ Competition 42 — 2 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 45
weight 20%
 500 m 1,939 people 49 136 aged 18-64 + 1,802 workers = 1,939 over 0.79 km2 = 2,468/km2
2 km 16,433 people 43 8,160 aged 18-64 + 8,272 workers = 16,433 over 12.57 km2 = 1,308/km2
Competition 42
weight 15%
 500 m 2.00 wt 33 2 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 5.50 wt 48 6 genuine gym floors and 1 other sports site within 2 km, weighted by substitutability and price tier
Capture 39
weight 20%
 500 m 797 people 40 106 residents + 691 workers, demand within 500 m against every competitor within 3 km
2 km 3,899 people 39 2,731 residents + 1,167 workers, demand within 2 km against every competitor within 3 km
Saturation 0
weight 15%
 500 m not measured — catchment of 252 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 36.1 LQ
2 km LQ 3.83 0 6 clubs / 14,244 residents = 42.12 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 57
weight 10%
 500 m 0.91× 37 20,360 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 1.01× 71 22,670 EUR against 22,380 nationally, median of 7 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m2 0 2.00
500 m – 1 km3 0 2.40
1 – 2 km1 2 1.20
2 – 3 km1 4 2.20
Within 3 km7 6 7.8 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 7 gym floors and 6 other sports sites weigh 7.8, not 13.

Gym floors, within 500 m — 2

0.14 A.WAY
0.32 PLANET FORM

Gym floors, 500 m – 1 km — 3

0.64 FRANCE FITNESS
0.81 EMS 21800
0.95 BASIC FIT Basic-Fit

Gym floors, 1 – 2 km — 1

1.2 Keep Cool Keepcool

Gym floors, 2 – 3 km — 1

2.27 GFXL DIJON

Other sports sites — 6 within 3 km, discounted by activity

1.78 PISCINE MUNICIPALE Swimming / Aquatic
1.89 Piscine olympique Dijon Métropole Swimming / Aquatic
2.5 Université de bourgogne - Centre d'Expertise de la Performance Gilles Cometti Other / Unclassified
2.65 Université de Bourgogne UFR STAPS Other / Unclassified
2.71 Gymnase IRIS Multi-sport Complex
2.75 Centre Sportif Dijon Métropole Michel Gallot Multi-sport Complex

Competition since opening — gyms within 1 km, by the year they opened

5 when it opened, 2021-09-01 → 6 today, 1 arrived since
2024+1
5 rival(s) within 1 km when this club opened, 6 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 4 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest tram
Grand Marché — 618 m
Nearest bus
Quetignerot — 339 m
Counted footfall
Dijon Porte Neuve — 4201 m, 118,604 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 252 321 52.2 136 54%
1.0 km 3,252 1,035 49.2 1,764 54%
2.0 km 14,244 1,134 43.7 8,160 57%
3.0 km 24,651 872 44 14,188 58%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–34933%
4–52822%
6–108356%
11–171,3399%
18–241,2299%
25–392,24116%
40–542,83020%
55–641,86113%
65–792,39917%
80+7205%
Working-age brackets in blue. 14,228 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€22,670 a year, per consumption unit
Poorest tenth
below €12,630
Richest tenth
above €35,310
Spread
×2.8 between them
Poverty rate
14.0% of households below 60% of the national median
Published at commune level (IRIS 215150199). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
BELJAM
SIREN
902181171 the company
SIRET
90218117100015 this establishment
Company founded
2021-09-01
This site opened
2021-09-01
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
3-5
Sources
sirene

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.

Legal filings — BODACC, the official French business gazette

2025-01-28
Procédures collectives (Avis initial)
2024-06-18
Procédures collectives (Avis initial)
2024-03-31
Dépôts des comptes (Avis initial)
2023-07-27
Dépôts des comptes (Avis initial)
2022-09-29
Ventes et cessions (Avis initial)
2022-07-01
Modifications diverses (Avis initial)
2021-08-12
Immatriculations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a pledge over the business would appear here too, and none does unless it is listed above.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:26 UTC · siret:90218117100015
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.