Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2022-05-06
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.73065, 2.31116
Within 3 km — gym floors filled, other sports hollow
11 gym floors, 1 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
TRUE GRIT
Form
SARL
SIREN
913753737 · SIRET 91375373700018
Capital
€4,000
Registered
2022-05-23
Gérant
Murielle BELFORT
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Income100— 26,530 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
▲Saturation82— 6 clubs / 40,017 residents = 14.99 per 100k against 11.01 nationally
▲Capture73— 2 residents + 2,993 workers, demand within 500 m against every competitor within 3 km
Nothing scores below the middle of its range here.
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment61
weight 20%
500 m
3,572 people
62
3 aged 18-64 + 3,569 workers = 3,572 over 0.79 km2 = 4,548/km2
2 km
42,703 people
61
23,533 aged 18-64 + 19,170 workers = 42,703 over 12.57 km2 = 3,398/km2
Competition68
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
5.75 wt
47
6 genuine gym floors and 3 other sports sites within 2 km, weighted by substitutability and price tier
Capture73
weight 20%
500 m
2,996 people
79
2 residents + 2,993 workers, demand within 500 m against every competitor within 3 km
2 km
7,980 people
70
2,406 residents + 5,574 workers, demand within 2 km against every competitor within 3 km
Saturation82
weight 15%
500 m
not measured
—
catchment of 4 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 2271.5 LQ
2 km
LQ 1.36
82
6 clubs / 40,017 residents = 14.99 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income100
weight 10%
500 m
1.19×
100
26,530 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km
1.19×
100
26,675 EUR against 22,380 nationally, median of 14 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
1
0
0.40
1 – 2 km
5
0
4.70
2 – 3 km
5
1
3.70
Within 3 km
11
1
8.8 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 11 gym floors and
1 other sports sites weigh 8.8, not
12.
Other sports sites — 1 within 3 km, discounted by activity
2.15BEAUTYFORM LADY ANTONY
Traditional Gym / Fitness Club
Competition since opening — gyms within 1 km, by the year they opened
4when it opened, 2022-05-06→5today, 1 arrived since
2025+1
4 rival(s) within 1 km when this club opened, 5 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Fontaine Michalon — 1769 m
Nearest bus
Georges Besse 2 — 90 m
Counted footfall
FONTAINE-MICH. — 1773 m,
677,196 validations a year
(RATP)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
4
5
52.5
3
65%
1.0 km
3,060
974
38.6
1,785
58%
2.0 km
40,017
3,184
37.7
23,533
59%
3.0 km
96,117
3,399
38.1
57,735
60%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–32,1555%
4–51,1623%
6–102,9857%
11–173,92210%
18–243,0328%
25–397,94020%
40–547,94020%
55–644,62112%
65–794,38311%
80+1,8455%
Working-age brackets in blue. 39,984 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€26,530 a year, per consumption unit
Poorest tenth
below €12,460
Richest tenth
above €52,240
Spread
×4.2 between them
· Gini 0.306
Poverty rate
13.0% of households below 60% of the national median
Published at iris level (IRIS 920020205).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
TRUE GRIT
SIREN
913753737 the company
SIRET
91375373700018 this establishment
Company founded
2022-05-06
This site opened
2022-05-06
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
1-2
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
Legal filings — BODACC, the official French business gazette
2026-07-28
Procédures collectives (Avis initial)
2026-07-17
Procédures collectives (Avis initial)
2026-05-04
Procédures collectives (Avis initial)
2025-10-09
Procédures collectives (Avis initial)
2024-11-28
Dépôts des comptes (Avis initial)
2024-11-28
Dépôts des comptes (Avis initial)
2022-08-02
Ventes et cessions (Avis initial)
2022-05-25
Créations (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 19 October 2026, 01:03 UTC · siret:91375373700018 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.