Location only — excludes rent, fit-out, lease terms and the price of the business.
80% of the scoring weight was measurable here.
The site
Opened
2022-10-20
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
49.02306, 1.15002
Within 3 km — gym floors filled, other sports hollow
6 gym floors, 14 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Strengths & weaknesses — by weighted effect
▲Saturation100— 3 clubs / 37,120 residents = 8.08 per 100k against 11.01 nationally
▲Capture72— 4,473 residents + 3,936 workers, demand within 2 km against every competitor within 3 km
▲Catchment67— 2,118 aged 18-64 + 4,806 workers = 6,924 over 0.79 km2 = 8,817/km2
▼Income36— 18,970 EUR against 22,380 nationally, median of 19 IRIS within 2 km
▼Competition41— 2 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment67
weight 20%
500 m
6,924 people
75
2,118 aged 18-64 + 4,806 workers = 6,924 over 0.79 km2 = 8,817/km2
2 km
43,439 people
61
21,627 aged 18-64 + 21,812 workers = 43,439 over 12.57 km2 = 3,457/km2
Competition41
weight 15%
500 m
2.30 wt
27
2 genuine gym floors and 1 other sports site within 500 m, weighted by substitutability and price tier
2 km
5.11 wt
50
3 genuine gym floors and 9 other sports sites within 2 km, weighted by substitutability and price tier
Capture72
weight 20%
500 m
2,286 people
71
1,120 residents + 1,166 workers, demand within 500 m against every competitor within 3 km
2 km
8,409 people
72
4,473 residents + 3,936 workers, demand within 2 km against every competitor within 3 km
Saturation100
weight 15%
500 m
not measured
—
catchment of 3,552 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 2.6 LQ
2 km
LQ 0.73
100
3 clubs / 37,120 residents = 8.08 per 100k against 11.01 nationally
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income36
weight 10%
500 m
1.00×
65
22,290 EUR against 22,380 nationally, median of 3 IRIS within 500 m
2 km
0.85×
16
18,970 EUR against 22,380 nationally, median of 19 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
2
1
2.30
500 m – 1 km
1
3
1.90
1 – 2 km
0
6
1.01
2 – 3 km
3
4
3.50
Within 3 km
6
14
8.7 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 6 gym floors and
14 other sports sites weigh 8.7, not
20.
Gym floors, within 500 m — 2
0.15"BARBARIAN GAMES"
0.16O'GYM
Gym floors, 500 m – 1 km — 1
0.5MY BIG BANG
My Big Bang
Gym floors, 2 – 3 km — 3
2.13FITNESS PARK EVREUX
Fitness Park
2.14ESPACE CORPS PLURIEL
2.54CALYOPE
Other sports sites — 14 within 3 km, discounted by activity
0.48OFFICE MUNICIPAL DES SPORTS (OMS)
Other / Unclassified
0.73UNION SPORTIVE DU COLLEGE D'ENSEIGNEMENT SECONDAIRE
Other / Unclassified
0.81ALM EVREUX BASKET EURE
Basketball
0.98Lycée Aristide Briand
Other / Unclassified
1.45Spa Détente
Wellness / Spa / Recovery
1.48Maison d'arrêt d'Evreux
Other / Unclassified
1.75PISCINE DE LA MADELEINE
Swimming / Aquatic
1.78Lycée Horticole
Other / Unclassified
1.9PADEL SPORTING CLUB
Padel
1.96CROSSFIT SLEIPNIR
CrossFit / Functional Training
2.02Gymnase Maxime Marchand
Multi-sport Complex
2.1Lycée Augustin Hébert
Other / Unclassified
2.14ASS A L M SECTION NATATION
Swimming / Aquatic
2.58Espace Bien Etre
Wellness / Spa / Recovery
Competition since opening — gyms within 1 km, by the year they opened
5when it opened, 2022-10-20→8today, 3 arrived since
2024+1
2026+2
5 rival(s) within 1 km when this club opened, 8 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 3 nearby site(s) have no usable opening date and are not in either count.
Access — straight-line distance, GTFS
Nearest rail
Évreux Normandie — 480 m
Nearest bus
La Harpe — 78 m
Counted footfall
Évreux Normandie — 480 m,
1,232,525 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
3,552
4,523
43.6
2,118
60%
1.0 km
10,879
3,463
41.9
6,578
60%
2.0 km
37,120
2,954
38.7
21,627
58%
3.0 km
47,662
1,686
38.5
27,648
58%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–31,7415%
4–59613%
6–102,4937%
11–173,61210%
18–243,0648%
25–397,31620%
40–546,96019%
55–644,28812%
65–794,70013%
80+1,9485%
Working-age brackets in blue. 37,082 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€25,640 a year, per consumption unit
Poorest tenth
below €13,170
Richest tenth
above €48,630
Spread
×3.7 between them
· Gini 0.307
Poverty rate
11.0% of households below 60% of the national median
Published at iris level (IRIS 272290103).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
BH 27
SIREN
921458030 the company
SIRET
92145803000019 this establishment
Company founded
2022-10-20
This site opened
2022-10-20
Activity code
96.04Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
brand_site
Officers — company representatives on file
Cyril GOUHIER (Gérant)
Maxime HUBERT (Gérant)
Legal representatives, not shareholders. France closed public access to the beneficial-ownership
registry in July 2024, so who owns the company is not obtainable from open data.
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 08:24 UTC · siret:92145803000019 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.