ZAC DES GUES 8 MAIL DES GUES 37250 VEIGNE · Centre-Val de Loire
57.6
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business.
65% of the scoring weight was measurable here.
The site
Opened
2024-04-12
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
47.30448, 0.71469
Within 3 km — gym floors filled, other sports hollow
2 gym floors, 0 other sports sites.
The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.
Legal identity — INPI RNE, as at 4 March 2026
Registered name
BCE COACHING
Form
SAS · sole shareholder
SIREN
927841817 · SIRET 92784181700012
Capital
€1,000
Registered
2024-04-18
Président
CD COACHING (925372476)
Filed position — INPI keyed accounts
Years filed
never filed— a non-filer; the deal figures below are the only numbers there are
Confidentiality
—
Strengths & weaknesses — by weighted effect
▲Competition100— 0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
▲Income100— 26,770 EUR against 22,380 nationally, median of 1 IRIS within 500 m
▼Catchment20— 2,792 aged 18-64 + 1,314 workers = 4,106 over 12.57 km2 = 327/km2
▼Capture42— 3,170 residents + 826 workers, demand within 2 km against every competitor within 3 km
How the score was reached
— seven parameters, five measured separately at 500 m and 2 km
Parameter
Where
Measured
Score
How it was arrived at
Catchment20
weight 20%
500 m
638 people
27
398 aged 18-64 + 240 workers = 638 over 0.79 km2 = 812/km2
2 km
4,106 people
16
2,792 aged 18-64 + 1,314 workers = 4,106 over 12.57 km2 = 327/km2
Competition100
weight 15%
500 m
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km
0.00 wt
100
0 genuine gym floors and 0 other sports sites within 2 km, weighted by substitutability and price tier
Capture42
weight 20%
500 m
932 people
44
695 residents + 237 workers, demand within 500 m against every competitor within 3 km
2 km
3,996 people
40
3,170 residents + 826 workers, demand within 2 km against every competitor within 3 km
Saturation—
weight 15%
500 m
not measured
—
catchment of 706 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 12.9 LQ
2 km
not measured
—
catchment of 5,038 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.8 LQ
Fit—
weight 10%
unit
not measured
—
no floor area recorded for this unit
Rental—
weight 10%
unit
not measured
—
no rent or no floor area recorded
Income100
weight 10%
500 m
1.20×
100
26,770 EUR against 22,380 nationally, median of 1 IRIS within 500 m
2 km
1.20×
100
26,770 EUR against 22,380 nationally, median of 1 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven
combine on their weights — renormalised over whatever was measurable, so a missing
parameter dilutes nothing rather than counting as zero.
Competitive field — every active gym and other sports site within 3 km
Band
Gym floors
Other sports
MCI weight
within 500 m
0
0
—
500 m – 1 km
0
0
—
1 – 2 km
0
0
—
2 – 3 km
2
0
1.40
Within 3 km
2
0
1.4 total
Each site is discounted by how substitutable its activity is for a gym and how far its price
tier sits from a mid-market club — so 2 gym floors and
0 other sports sites weigh 1.4, not
2.
Gym floors, 2 – 3 km — 2
2.25BASIC FIT
Basic-Fit
2.45MONSPORT FITNESS CLUB
Competition since opening — gyms within 1 km, by the year they opened
1when it opened, 2024-04-12→1today, 0 arrived since
1 rival(s) within 1 km when this club opened, 1 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).
Access — straight-line distance, GTFS
Nearest rail
Montbazon — 1506 m
Nearest bus
Les Gués — 156 m
Counted footfall
Montbazon — 1506 m,
19,969 travellers a year
(SNCF)
Straight-line, not travel time: no free routing service covers France at this
volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.
Catchment — INSEE 200 m population grid, Filosofi 2021
Ring
Residents
Per km²
Median age
Adults 18–64
Share of residents
0.5 km
706
899
40.7
398
56%
1.0 km
1,872
596
37.8
1,052
56%
2.0 km
5,038
401
42.4
2,792
55%
3.0 km
10,110
358
41.9
5,724
57%
Adults 18–64 is the span members come from. A median age alone does not separate a student
quarter from a family suburb, and those are not the same market.
Age profile — residents within 2 km
0–32194%
4–51373%
6–103206%
11–174258%
18–243587%
25–3991018%
40–5494719%
55–6457811%
65–7983016%
80+3156%
Working-age brackets in blue. 5,038 residents within 2 km.
Household income — INSEE Filosofi 2021
Median
€26,770 a year, per consumption unit
Poorest tenth
below €16,210
Richest tenth
above €43,560
Spread
×2.7 between them
· Gini 0.258
Poverty rate
5.0% of households below 60% of the national median
Published at iris level (IRIS 372660102).
An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level
travels with the figure, so a town's median is never read as this street's.
The establishment — INSEE Sirene
Legal name
BCE COACHING
SIREN
927841817 the company
SIRET
92784181700012 this establishment
Company founded
2024-04-12
This site opened
2024-04-12
Activity code
93.13Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene
Filed accounts — INPI, the keyed annual accounts
Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most
small French companies file late or not at all.
Legal filings — BODACC, the official French business gazette
2024-06-16
Modifications diverses (Avis initial)
Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a
pledge over the business would appear here too, and none does unless it is listed above.
What this is.
The Location Score is model output, computed from open data; it is not a
measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers,
filed revenue — come from INSEE Sirene and the Ministère des Sports facility census.
Population, age profile and income are INSEE (Filosofi 2021, 200 m
grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database.
Distances are straight-line, not travel time.
Location Score model 3.1.0,
computed 2026-10-17.
Generated 18 October 2026, 08:24 UTC · siret:92784181700012 Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.