Site report

VIDAPADEL

11 RUE JEAN JAURES 54320 MAXEVILLE · Grand Est
65.2
/ 100
Investigate
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2024-08-22
Activity
Traditional Gym / Fitness Club
Status
active · operating gym floor
Coordinates
48.70900, 6.16865

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmSPARTIATE GYM IISPARTIATE GYM IITHE BODYSHOCKTHE BODYSHOCKALBA STUDIOALBA STUDIOKEEP COOLKEEP COOLFITNESS PARKFITNESS PARKHUBERTUSHUBERTUSBASIC FITBASIC FITFormapolisFormapolis© OpenStreetMap contributors
13 gym floors, 9 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name
VidaPadel
Form
SAS
SIREN
929216570 · SIRET 92921657000028
Capital
€2,000
Registered
2024-06-05
Président
Etienne BOUVIER
Directeur général
Hugo VANNESSON

Filed position — INPI keyed accounts

Years filed
never filed — a non-filer; the deal figures below are the only numbers there are
Confidentiality
—

Strengths & weaknesses — by weighted effect

▲ Saturation 100 — 3 clubs / 36,520 residents = 8.21 per 100k against 11.01 nationally
▲ Capture 61 — 4,401 residents + 2,072 workers, demand within 2 km against every competitor within 3 km
▲ Catchment 59 — 22,958 aged 18-64 + 16,604 workers = 39,562 over 12.57 km2 = 3,148/km2
▼ Income 46 — 17,820 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 59
weight 20%
500 m 3,033 people 58 1,366 aged 18-64 + 1,667 workers = 3,033 over 0.79 km2 = 3,861/km2
2 km 39,562 people 60 22,958 aged 18-64 + 16,604 workers = 39,562 over 12.57 km2 = 3,148/km2
Competition 58
weight 15%
500 m 1.00 wt 58 1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
2 km 3.60 wt 58 3 genuine gym floors and 2 other sports sites within 2 km, weighted by substitutability and price tier
Capture 61
weight 20%
500 m 1,617 people 60 769 residents + 849 workers, demand within 500 m against every competitor within 3 km
2 km 6,473 people 61 4,401 residents + 2,072 workers, demand within 2 km against every competitor within 3 km
Saturation 100
weight 15%
500 m not measured — catchment of 2,214 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 4.1 LQ
2 km LQ 0.75 100 3 clubs / 36,520 residents = 8.21 per 100k against 11.01 nationally
Fit —
weight 10%
unit not measured — no floor area recorded for this unit
Rental —
weight 10%
unit not measured — no rent or no floor area recorded
Income 46
weight 10%
500 m 0.80× 0 17,820 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
2 km 1.03× 76 22,990 EUR against 22,380 nationally, median of 17 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m1 0 1.00
500 m – 1 km1 0 1.00
1 – 2 km1 2 1.60
2 – 3 km10 7 10.50
Within 3 km13 9 14.1 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 13 gym floors and 9 other sports sites weigh 14.1, not 22.

Gym floors, within 500 m — 1

0.08 SPARTIATE GYM II

Gym floors, 500 m – 1 km — 1

0.69 THE BODYSHOCK

Gym floors, 1 – 2 km — 1

1.98 ALBA STUDIO

Gym floors, 2 – 3 km — 10

2.29 KEEP COOL Keepcool
2.32 FITNESS PARK Fitness Park
2.4 HUBERTUS
2.42 BASIC FIT Basic-Fit
2.42 Formapolis
2.52 AMAZONIA Keepcool
2.54 BODYHIT Bodyhit
2.55 Energy Max
2.59 KC NANCY SAINT NICOLAS
2.67 CURVES Curves

Other sports sites — 9 within 3 km, discounted by activity

1.3 ASS SPORTIVE DU COLLEGE DE LA CRAFFE Other / Unclassified
1.64 CSU (Complexe Sportif Univesitaire) Lefebvre Multi-sport Complex
2.38 SLUC SECTION BASKET Basketball
2.41 AQUA CITE Swimming / Aquatic
2.42 Piscine Charles Kaufmann Swimming / Aquatic
2.42 Lycee de Pixerécourt Other / Unclassified
2.54 Lycée et collège Charles de Foucauld Other / Unclassified
2.79 VAL'FITNESS (1 MAX'DE PILATES) Pilates
2.95 Piscine du Lido Swimming / Aquatic

Competition since opening — gyms within 1 km, by the year they opened

4 when it opened, 2024-08-22 → 5 today, 1 arrived since
2026+1
4 rival(s) within 1 km when this club opened, 5 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail
Nancy — 2173 m
Nearest bus
Lavoir — 116 m
Counted footfall
Nancy — 2173 m, 9,213,438 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 2,214 2,819 40.6 1,366 62%
1.0 km 9,508 3,026 38.2 6,099 64%
2.0 km 36,520 2,906 39 22,958 63%
3.0 km 83,646 2,958 39.3 52,998 63%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–31,3884%
4–57582%
6–102,0516%
11–172,8528%
18–243,65410%
25–398,06322%
40–547,00819%
55–644,23312%
65–794,86313%
80+1,6174%
Working-age brackets in blue. 36,488 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€17,820 a year, per consumption unit
Poorest tenth
below €9,800
Richest tenth
above €29,670
Spread
×3.0 between them · Gini 0.25
Poverty rate
29.0% of households below 60% of the national median
Published at iris level (IRIS 543570104). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
VIDAPADEL
SIREN
929216570 the company
SIRET
92921657000028 this establishment
Company founded
2024-05-23
This site opened
2024-08-22
Activity code
93.11Z
Head office
yes — this is the registered siège
Employees
Unknown / non-employer
Sources
sirene

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 05:27 UTC · siret:92921657000028
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.