Site report

ENJOY PILATES

21 RUE ROLLON 76000 ROUEN · Normandie
81.6
/ 100
Go
Location only — excludes rent, fit-out, lease terms and the price of the business. 80% of the scoring weight was measurable here.

The site

Opened
2026-09-14
Activity
Pilates
Status
active · operating gym floor
Coordinates
49.44276, 1.08940

Within 3 km — gym floors filled, other sports hollow

500 m1 km2 km3 kmBALLERS HALTEROPHILIE CLBALLERS HALTEROPHILIE CLKEEP COOLKEEP COOLFITNESS PARKFITNESS PARKARENE 2ARENE 2BASIC FITBASIC FITJN-AVJN-AVBODY FACTORYBODY FACTORYACCROSPORTACCROSPORT© OpenStreetMap contributors
9 gym floors, 13 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Strengths & weaknesses — by weighted effect

▲ Capture 98 — 2,899 residents + 3,691 workers, demand within 500 m against every competitor within 3 km
▲ Catchment 85 — 6,076 aged 18-64 + 9,888 workers = 15,964 over 0.79 km2 = 20,327/km2
▲ Saturation 96 — 8 clubs / 67,101 residents = 11.92 per 100k against 11.01 nationally
▼ Competition 32 — 2 genuine gym floors and 3 other sports sites within 500 m, weighted by substitutability and price tier

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

ParameterWhere MeasuredScore How it was arrived at
Catchment 85
weight 20%
 500 m 15,964 people 92 6,076 aged 18-64 + 9,888 workers = 15,964 over 0.79 km2 = 20,327/km2
2 km 118,550 people 80 44,114 aged 18-64 + 74,436 workers = 118,550 over 12.57 km2 = 9,434/km2
Competition 32
weight 15%
 500 m 2.36 wt 26 2 genuine gym floors and 3 other sports sites within 500 m, weighted by substitutability and price tier
2 km 9.27 wt 36 8 genuine gym floors and 10 other sports sites within 2 km, weighted by substitutability and price tier
Capture 98
weight 20%
 500 m 6,591 people 100 2,899 residents + 3,691 workers, demand within 500 m against every competitor within 3 km
2 km 14,731 people 96 7,367 residents + 7,365 workers, demand within 2 km against every competitor within 3 km
Saturation 96
weight 15%
 500 m not measured — catchment of 8,498 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.1 LQ
2 km LQ 1.08 96 8 clubs / 67,101 residents = 11.92 per 100k against 11.01 nationally
Fit —
weight 10%
 unit not measured — no floor area recorded for this unit
Rental —
weight 10%
 unit not measured — no rent or no floor area recorded
Income 96
weight 10%
 500 m 1.18× 100 26,370 EUR against 22,380 nationally, median of 3 IRIS within 500 m
2 km 1.08× 93 24,170 EUR against 22,380 nationally, median of 28 IRIS within 2 km
Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

BandGym floors Other sportsMCI weight
within 500 m2 1 2.20
500 m – 1 km2 4 2.50
1 – 2 km4 5 4.30
2 – 3 km1 3 1.60
Within 3 km9 13 10.6 total
Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 9 gym floors and 13 other sports sites weigh 10.6, not 22.

Gym floors, within 500 m — 2

0.31 BALLERS HALTEROPHILIE CLUB ROUEN
0.34 KEEP COOL Keepcool

Gym floors, 500 m – 1 km — 2

0.97 FITNESS PARK Fitness Park
0.98 ARENE 2

Gym floors, 1 – 2 km — 4

1.1 BASIC FIT Basic-Fit
1.28 JN-AV
1.67 BODY FACTORY
1.77 ACCROSPORT ACCROSPORT

Gym floors, 2 – 3 km — 1

2.14 ACCROSPORT ACCROSPORT

Other sports sites — 13 within 3 km, discounted by activity

0.33 PLANETE BIEN ETRE Wellness / Spa / Recovery
0.53 Viv'eden Traditional Gym / Fitness Club
0.74 CrossFit Rouen CrossFit / Functional Training
0.93 BLOC SESSION ROUEN Climbing
0.98 Institution du Sacré-Coeur Other / Unclassified
1.1 Accrosport Rouen Saint-Julien Traditional Gym / Fitness Club
1.19 Rouen Squash&Fitness Traditional Gym / Fitness Club
1.39 Studio Fitness Rouen Traditional Gym / Fitness Club
1.45 Basic Fit 2 Traditional Gym / Fitness Club
1.98 KINDARENA Traditional Gym / Fitness Club
2.7 PISCINE MUNICIPALE Swimming / Aquatic
2.76 CrossFit Rollon - Thorvald Gym CrossFit / Functional Training
2.98 Centre Sportif du Bois Multi-sport Complex

Competition since opening — gyms within 1 km, by the year they opened

14 when it opened, 2026-09-14 → 14 today, 0 arrived since
14 rival(s) within 1 km when this club opened, 14 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 6 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest metro
Palais de Justice - Gisele Halimi — 112 m
Nearest bus
Gare Routiere — 260 m
Counted footfall
Rouen Rive Droite — 740 m, 7,773,267 travellers a year (SNCF)
Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

RingResidents Per km²Median age Adults 18–64Share of residents
0.5 km 8,498 10,820 36.7 6,076 72%
1.0 km 23,732 7,554 36.5 16,608 70%
2.0 km 67,101 5,340 37 44,114 66%
3.0 km 122,028 4,316 38.3 76,427 63%
Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–32,7574%
4–51,2802%
6–103,0365%
11–174,4647%
18–247,48711%
25–3918,09027%
40–5411,78018%
55–646,75710%
65–798,09412%
80+3,3335%
Working-age brackets in blue. 67,078 residents within 2 km.

Household income — INSEE Filosofi 2021

Median
€26,370 a year, per consumption unit
Poorest tenth
below €11,080
Richest tenth
above €53,370
Spread
×4.8 between them · Gini 0.346
Poverty rate
15.0% of households below 60% of the national median
Published at iris level (IRIS 765400102). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name
ENJOY PILATES
SIREN
930122254 the company
SIRET
93012225400020 this establishment
Company founded
2024-06-18
This site opened
2026-09-14
Activity code
93.13Z
Head office
no — a secondary establishment
Employees
Unknown / non-employer
Sources
sirene

Officers — company representatives on file

Legal representatives, not shareholders. France closed public access to the beneficial-ownership registry in July 2024, so who owns the company is not obtainable from open data.

Filed accounts — INPI, the keyed annual accounts

Revenue
not filed
Net result
not filed
No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.
What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 19:04 UTC · siret:93012225400020
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.