ON AIR FITNESS

Strengths & weaknesses — by weighted effect

▲ Income 81 — 23,480 EUR against 22,380 nationally, median of 3 IRIS within 2 km

▲ Competition 62 — 1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier

▼ Capture 26 — 744 residents + 1,589 workers, demand within 2 km against every competitor within 3 km

▼ Catchment 39 — 3,241 aged 18-64 + 8,284 workers = 11,525 over 12.57 km2 = 917/km2

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

Parameter	Where	Measured	Score	How it was arrived at
Catchment 39 weight 20%	500 m	1,506 people	44	36 aged 18-64 + 1,470 workers = 1,506 over 0.79 km2 = 1,918/km2
Catchment 39 weight 20%	2 km	11,525 people	36	3,241 aged 18-64 + 8,284 workers = 11,525 over 12.57 km2 = 917/km2
Competition 62 weight 15%	500 m	0.40 wt	79	1 genuine gym floor and 0 other sports sites within 500 m, weighted by substitutability and price tier
Competition 62 weight 15%	2 km	5.10 wt	50	6 genuine gym floors and 2 other sports sites within 2 km, weighted by substitutability and price tier
Capture 26 weight 20%	500 m	770 people	38	25 residents + 745 workers, demand within 500 m against every competitor within 3 km
Capture 26 weight 20%	2 km	2,333 people	17	744 residents + 1,589 workers, demand within 2 km against every competitor within 3 km
Saturation — weight 15%	500 m	not measured	—	catchment of 64 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 142.0 LQ
Saturation — weight 15%	2 km	not measured	—	catchment of 5,768 residents is below the 10,000 needed for a density measure to mean anything — one club would move it by 1.6 LQ
Fit — weight 10%	unit	not measured	—	no floor area recorded for this unit
Rental — weight 10%	unit	not measured	—	no rent or no floor area recorded
Income 81 weight 10%	500 m	1.03×	78	23,120 EUR against 22,380 nationally, containing IRIS (no IRIS centre inside the radius)
Income 81 weight 10%	2 km	1.05×	83	23,480 EUR against 22,380 nationally, median of 3 IRIS within 2 km

Each parameter scores 0–100 on a stated line between named breakpoints, then the seven combine on their weights — renormalised over whatever was measurable, so a missing parameter dilutes nothing rather than counting as zero.

Competitive field — every active gym and other sports site within 3 km

Band	Gym floors	Other sports	MCI weight
within 500 m	1	0	0.40
500 m – 1 km	2	0	1.10
1 – 2 km	3	0	3.00
2 – 3 km	1	1	1.20
Within 3 km	7	1	5.7 total

Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 7 gym floors and 1 other sports sites weigh 5.7, not 8.

Competition since opening — gyms within 1 km, by the year they opened

4 when it opened, 2026-10-01 → 4 today, 0 arrived since

4 rival(s) within 1 km when this club opened, 4 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106). 1 nearby site(s) have no usable opening date and are not in either count.

Access — straight-line distance, GTFS

Nearest rail: Niort — 3535 m
Nearest bus: CHAMBRE DE METIERS — 302 m
Counted footfall: Niort — 3535 m, 1,394,556 travellers a year (SNCF)

Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

Ring	Residents	Per km²	Median age	Adults 18–64	Share of residents
0.5 km	64	81	47.7	36	57%
1.0 km	1,104	351	46.4	605	55%
2.0 km	5,768	459	46.6	3,241	56%
3.0 km	14,714	520	44.5	8,526	58%

Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Household income — INSEE Filosofi 2021

Median: €23,120 a year, per consumption unit
Poorest tenth: below €11,860
Richest tenth: above €40,640
Spread: ×3.4 between them
Poverty rate: 16.0% of households below 60% of the national median

Published at commune level (IRIS 791910605). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Location Score model 3.1.0, computed 2026-10-17.
Generated 18 October 2026, 19:59 UTC · siret:93028636400029
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · DILA, BODACC (annonces commerciales, au 2026-10-16) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.

The site

Within 3 km — gym floors filled, other sports hollow

Strengths & weaknesses — by weighted effect

How the score was reached — seven parameters, five measured separately at 500 m and 2 km

Competitive field — every active gym and other sports site within 3 km

Gym floors, within 500 m — 1

Gym floors, 500 m – 1 km — 2

Gym floors, 1 – 2 km — 3

Gym floors, 2 – 3 km — 1

Other sports sites — 1 within 3 km, discounted by activity

Competition since opening — gyms within 1 km, by the year they opened

Access — straight-line distance, GTFS

Catchment — INSEE 200 m population grid, Filosofi 2021

Age profile — residents within 2 km

Household income — INSEE Filosofi 2021

The establishment — INSEE Sirene

Officers — company representatives on file

Filed accounts — INPI, the keyed annual accounts