AURA

The site

Opened: 2025-01-01
Activity: Traditional Gym / Fitness Club
Status: active
Coordinates: 47.28153, -2.37984

Within 3 km — gym floors filled, other sports hollow

5 gym floors, 5 other sports sites. The eight nearest gyms are labelled. Rings at 500 m, 1 km, 2 km and 3 km; north is up.

Legal identity — INPI RNE, as at 4 March 2026

Registered name: AURA
Form: SARL
SIREN: 930954508 · SIRET 93095450800022
Capital: €1,500
Registered: 2024-07-16 · 1 establishment open
Gérant: Valérie SERVER — no longer in post

Filed position — INPI keyed accounts

Years filed: never filed — a non-filer; the deal figures below are the only numbers there are
Confidentiality: —

Competitive field — every active gym and other sports site within 3 km

Band	Gym floors	Other sports	MCI weight
within 500 m	0	0	—
500 m – 1 km	0	1	0.20
1 – 2 km	5	3	5.60
2 – 3 km	0	1	0.05
Within 3 km	5	5	5.8 total

Each site is discounted by how substitutable its activity is for a gym and how far its price tier sits from a mid-market club — so 5 gym floors and 5 other sports sites weigh 5.8, not 10.

Other sports sites — 5 within 3 km, discounted by activity

0.84 COASTAL PILATES Pilates

1.5 COMPLEXE SPORTIF JEAN GAILLARDON - LES SALINES Multi-sport Complex

1.66 JUDO CLUB MAURICE VIAUD Boxing / Martial Arts

1.78 HOTEL ROYAL THALASSO BARRIERE Wellness / Spa / Recovery

2.53 TENNIS COUNTRY CLUB Tennis

Competition since opening — gyms within 1 km, by the year they opened

1 when it opened, 2025-01-01 → 2 today, 1 arrived since

2026+1

1 rival(s) within 1 km when this club opened, 2 now. The forecast uses the founding count: it measured better than averaging the field over the club's life (LOOCV 0.091 vs 0.106).

Access — straight-line distance, GTFS

Nearest rail: La Baule-Escoublac — 1046 m
Nearest bus: Aquabaule — 1 m
Counted footfall: La Baule-Escoublac — 1046 m, 586,554 travellers a year (SNCF)

Straight-line, not travel time: no free routing service covers France at this volume, so a stop 300 m away across a railway line reads the same as one 300 m along the street.

Catchment — INSEE 200 m population grid, Filosofi 2021

Ring	Residents	Per km²	Median age	Adults 18–64	Share of residents
0.5 km	804	1,024	67.8	292	36%
1.0 km	3,604	1,147	65.3	1,511	42%
2.0 km	11,120	885	61.2	4,918	44%
3.0 km	17,384	615	59	8,094	47%

Adults 18–64 is the span members come from. A median age alone does not separate a student quarter from a family suburb, and those are not the same market.

Age profile — residents within 2 km

0–32092%

4–51061%

6–103273%

11–175775%

18–246656%

25–391,12910%

40–541,61715%

55–641,50714%

65–793,36930%

80+1,61415%

Working-age brackets in blue. 11,120 residents within 2 km.

Household income — INSEE Filosofi 2021

Median: €32,560 a year, per consumption unit
Poorest tenth: below €15,690
Richest tenth: above €66,160
Spread: ×4.2 between them · Gini 0.353
Poverty rate: 8.0% of households below 60% of the national median

Published at iris level (IRIS 440550101). An IRIS is a neighbourhood of roughly 2,000 people; a commune can be a whole town. The level travels with the figure, so a town's median is never read as this street's.

The establishment — INSEE Sirene

Legal name: AURA
SIREN: 930954508 the company
SIRET: 93095450800022 this establishment
Company founded: 2024-06-26
This site opened: 2025-01-01
Activity code: 93.11Z
Head office: yes — this is the registered siège
Employees: Unknown / non-employer
Sources: sirene

Filed accounts — INPI, the keyed annual accounts

Revenue: not filed
Net result: not filed

No keyed accounts in INPI's feed for this company. Absence means unfiled, not zero — most small French companies file late or not at all.

Legal filings — BODACC, the official French business gazette

2024-12-12: Immatriculations (Avis initial)
2024-07-19: Créations (Avis initial)

Newest first. Accounts filed on time are the ordinary case; an insolvency, a receivership or a pledge over the business would appear here too, and none does unless it is listed above.

What this is. The Location Score is model output, computed from open data; it is not a measured fact and not a valuation. Registry facts — name, SIRET, NAF, address, opening date, officers, filed revenue — come from INSEE Sirene and the Ministère des Sports facility census. Population, age profile and income are INSEE (Filosofi 2021, 200 m grid and IRIS). Competitors are the active, genuinely-operating gym floors in this database. Distances are straight-line, not travel time.
Generated 18 October 2026, 05:24 UTC · siret:93095450800022
Sources : INSEE, Sirene (www.insee.fr), données mises à jour le 2026-10-18 · INPI, Registre national des entreprises (stock du 2026-03-04, API au 2026-10-18) · Ministère des Sports, Data ES (2026-10-17) · INSEE, Filosofi 2021 (carreaux 200 m, IRIS) et BPE 2025 · IGN, Contours IRIS 2026 · OpenStreetMap contributors (ODbL). Licence Ouverte / Etalab 2.0 sauf mention contraire.